Pernod Ricard Announces Partnership With Ojo de Tigre Mezcal

Pernod Ricard has announced that it has formed a partnership with premium mezcal brand Ojo de Tigre as part of its ’Transform & Accelerate’ plan.

The move will help the spirits giant to strengthen its position in mezcal, a traditional Mexican spirit.

Ojo de Tigre, available in Joven and Reposado variants, is a small-batch, artisanal mezcal crafted according to ancient traditions, Pernod Ricard added.

It is made of sustainable agave from the Tobala and Espadín plants and is characterised by a smooth, sweet and herbal taste profile.

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