Pernod Ricard Announces Partnership With Ojo de Tigre Mezcal
Pernod Ricard has announced that it has formed a partnership with premium mezcal brand Ojo de Tigre as part of its ’Transform & Accelerate’ plan.
The move will help the spirits giant to strengthen its position in mezcal, a traditional Mexican spirit.
Ojo de Tigre, available in Joven and Reposado variants, is a small-batch, artisanal mezcal crafted according to ancient traditions, Pernod Ricard added.
It is made of sustainable agave from the Tobala and Espadín plants and is characterised by a smooth, sweet and herbal taste profile.
ESM
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