Procter & Gamble Announces Lenor Paper Bottle Pilot

Procter & Gamble has unveiled its first paper bottle for Lenor in partnership with paper bottle company Paboco and announced a pilot for Western Europe in 2022.

Lenor’s first paper bottle will significantly reduce plastic compared to its current bottle.

The bottle is a first of its kind produced at scale, in its design and technology, made from sustainably sourced FSC-certified paper and initially a thin plastic barrier made from post-consumer recycled PET.

ESM