Gillette and Gillette Venus in cardboard

Procter & Gamble is introducing plastic-free and fully recyclable packaging for its Gillette and Gillette Venus system razors in April 2021. The switch is expected to save around 545 tons of plastic annually across Europe.

From April 2021, the Gillette and Gillette Venus system razors will be packaged entirely in recyclable cardboard. The packaging will be made from at least 37 percent post-consumer recycled (PCR) material. The inner shell of the box will be made of fully recyclable cellulose with 95 percent PCR. Both the carton pack and the inner tray are FSC-certified. The changeover will save 545 tons of plastic each year across Europe, according to Procter & Gamble (P&G).

Packaging 360