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Hungarian Treasures programme series starts
HUNGARIAN PRODUCT Nonprofit Kft. has launched a new series of programmes: Hungarian Treasures offers one-day tours introducing some of the country’s cultural, natural and historical values. With the new initiative the company’s...
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POP solutions from the Silicon Valley to the Napa Valley
In the last 70 years all US advertising agencies and display manufacturers in the West Coast gathered every year to share knowledge and inspire one another. In the following you can...
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Hungarian university students want to start their own business, foreign ones wish to work for a multinational company
According to the latest Career Plan survey conducted by the Budapest Metropolitan University (METU) with the participation of 350 Hungarian and foreign 1st-year students, after graduation the most attractive idea...
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SMEs say this is the best in being an entrepreneur
According to Viktor Zoltán Kovács, the head of K&H Bank’s SME marketing division, a survey conducted with the participation of 500 Hungarian SMEs found that entrepreneurs are most motivated by...
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Autumn EKÁER inspections
From August the National Tax and Customs Administration (NAV) will perform a large number of inspections. Until 20 September finance guards will check weather lorries comply with the rules of the...
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Financial support for food and drink vending machine operators
The Ministry for National Economy has published a government decree on financially supporting the equipping of vending machines with the mandatory supervision unit (AFE). From a total budget of HUF 3.24...
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Changes in the food book, new trademarks are about to be introduced
Conscious consumer behaviour can play a vital role in battling food products of lower quality; therefore the government has decided to launch an education campaign and to introduce new trademarks. Róbert...
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There is no such thing as a ‘buy’ button
Neuromarketing has been a scientific discipline since 2007. Before that neuromarketing was considered to be a methodology that adds something extra to traditional marketing research, but by now it has been...
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A well-prepared consumer protection manager can generate profit
On 30 June the summer workshop of the Consumer Protection Manager Association (FORE) was the place where the ‘Consumer Protection Manager of the Year’ programme was announced. It was the 2013...
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Simstore: reality recreated virtually
Today we already know that shopper decisions are based more on emotions than rational thinking. Still, if retailers want to be successful they need to analyse lots of background information. GfK NORM...
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GfK: more shoppers have started buying multilayer household paper products
Toilet paper: the buyer base of 1-ply products has contracted, in 2016 less than 9 percent of households purchased them. Fewer families bought the 2-ply category as well, but it is still...
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POPAI special award: The Continuity Company AG (TCC) – Penny Market – Disney Pixar loyalty programme
Between 2 June and 24 August 2016 plush toys were playing the main role in Penny Market stores once again. The primary objective of the loyalty programme was winning younger shoppers. To...
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Dutch sauce made from Hungarian ingredients
B.W.A. Kft. distributes Dutch hot pepper sauce products, called Sriracha, in Hungary. Managing director Anton Weij revealed that they started producing raw hot pepper paste in Hajós 26 years ago, which is transported...
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Trade Marketing Club special award: Nestlé Hungária Kft. Nestlé breakfast cereals – Cheerios Oats campaign
As a reaction to the dynamic growth of the oat segment in the muesli category, Nestlé launched the Nestlé Cheerios Oats product range. These products contain wholemeal oat and primarily target...
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New innovations, expanding portfolio
White Lake Kft. is the distributor of Leerdammer cheese, which was developed 40 years ago by two Dutch cheese masters. It is one of Europe’s biggest cheese brands and Kornél Temesvári, managing...
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HoReCa category, GOLD MEDAL: WeAre Advertising Agency Kft. – Brown-Forman Welcome to Lynchburg!
Between 20 October 2016 and 10 January 2017 a pop-up bar was built in Budapest to celebrate the 150th birthday of Jack Daniel’s whiskey. The bar was waiting for guests with various...
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Pöttyös will celebrate its 50th birthday next year
FrieslandCampina is a Dutch cooperative owned by nearly 19,000 farmers and the dairy products they make are the results of internal processes only – ‘from grass to glass’. Ferenc Szecskó, marketing...
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Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale
The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it...
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A pioneer of development in the world of HR
Randstad Holding is the second biggest human resources service provider in the world. The company is the market leading recruitment agency in both the Netherlands and Hungary – informed Sándor Baja,...
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Non-food category, GOLD MEDAL: Henkel Magyarország Kft. – Party with Style!
Henkel’s 12 cosmetics brands are present in the market with 656 products. The campaign’s goal was to stand out from the crowd of products, using the 4P+4E strategy – let’s give...
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Decades of domestic and international experience
Aegon Hungary General Insurance Company Zrt. has been in the majority ownership of Dutch company Aegon since 1992. PR director Edit Drevenka told our magazine that the Hague-based company is present in...
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2017: the year of innovations
HEINEKEN Hungária Breweries Zrt. is proud of its Dutch roots and the company’s family background. Communications manager Kata Bors told that more than 70,000 employees in more than 70 countries are working...
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Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!
Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...
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Premium quality cheese varieties
ERU Food Trading Kft. is the distributor of a wide range of high-quality Dutch cheese products. Managing director András Lengyel informed us that Dutch parent company Royal ERU is present in many...
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The Netherlands is the home of delicious cheese varieties
Dutch cuisine has many peculiar characteristics and in addition to Dutch flavours, the cuisines of several countries are present in the country, with Indonesia having an especially strong presence, thanks...
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More and more new OTC products
According to Boglárka Dezse, marketing leader of Béres Gyógyszergyár Zrt., the market of OTC drugs (products that can be bought without a prescription) and dietary supplements transformed considerably in recent...
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Retail category, GOLD MEDAL: Rossmann Magyarország Kft. and Human Telex Advertising Agency – Raise the anchor!
The goal of the campaign that started in the spring of 2016 was to make the Rossmann brand younger and its image trendier. There were two main target groups: 18-25 year...
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Healthy is the new sexy
According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...
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Slaughter pig prices at a peak
In June 2017 agricultural production prices increased by 2.5 percent from the level of June 2016 – reported the Central Statistical Office (KSH). This rise was the result of the...
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Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card
Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...
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