Company and Personal News

VOSZ muscling up with savings banks

The National Association of Entrepreneurs and Employers have signed an agreement about collaboration with the National Association of Savings Banks and with Magyar Takarékszövetkezeti Bank Zrt. According to the agreement,...

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Everything about palinka

The renovated museum and shop of Zwack Unicum Nyrt. in Kecskemét was opened half a year ago. Visitors can find out everything there is to know about the past and...

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Sweeties for our eyes

Storck Hungária Kft. is one of the major companies in the sweetie category with the Merci and Toffifee brands. We wanted to find out what special merchandising tools they use...

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Creating a tradition and a co-brand card

Three banks stole the show at the night of the ”MasterCard – Bank of the year” awards. The most important categories were: current account keeping bank of the year, most...

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Aldi will not stop before 400

According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...

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Strategy based on three pillars

Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...

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Joint action against counterfeit of branded products

The Hungarian Brands Association and the National HQ of the Customs Office have signed an agreement about co-operation in the fight against illegal business activities, such as counterfeit of branded...

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23 million collected by Reál in two months

This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...

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Butter cream as seen by IMIGe

A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...

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Conference about ideas and experience

Competition getting ever tougher in all categories, growth opportunities becoming more scarce and radical cost reductions call for new ideas every day to bring tangible results at minimal costs. Trade...

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Tesco slowing down in Hungary

Tesco Plc has continued to grow dynamically word-wide: an expansion of 17,9 per cent was reported for the third quarter. The Hungarian retail environment was referred to as becoming even...

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IFE and Foodapest to fuse

According to an agreement signed by Montgomery International and HUNGEXPO Zrt., the two well known trade exhibitions will fuse into a single event under the name IFE FOODAPEST. This will...

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EMBALLAGE 2006: practical ideas, design, environment

The professionals of the packaging, advertising, and food industries focused their attention on Paris in the autumn of 2006. An incredible number of international participants and guests attended the SIAL,...

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Délhús in merger with PICK

Délhús Zrt. merged with PICK Szeged Zrt. On 30. November. The company will continue to operate under the name PICK Szeged Zrt. The company is expected to operate more cost...

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SPAR at the exhibition

SPAR Magyarország Kft. appeared at the Foodapest exhibition with 700 private label products and the meats and meat products manufactured in its own processing plant. Participation at the exhibition was...

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Foodapest 2006

Awards for success All products continuously present in the Hungarian market since 2003 and exhibited at FOODAPEST 2006 could be nominated for the FOODAPEST awards for success by HUNGEXPO Zrt....

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Szentkirályi past the exams

Szentkirályi Ásványvíz Kft. has passed the most prestigeous, internationally accepted quality assurance exams by the end of 2006. Szentkirályi Ásványvíz begun setting up its quality assurance project in collaboration with...

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Another 26 Excellent Hungarians

József Gráf , the Minister of Agriculture handed over the Kiváló Magyar Élelmiszer certificate for 26 products of 16 manufacturers. Foodapest exhibition has traditionally been the scene of the handing...

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Agrana expanding in Bulgaria

The Austrian group Agrana, which plays a major role in the Hungarian sugar industry, has entered the Bulgarian market. They have established a subsidiary and are planning to set up...

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Hungaropack

The National Packaging and Conveying Federation organised a conference about environmental regulations for packaging during Foodapest. After the event, awards were handed over to the winners in the 23rd annual...

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Mihály Hardy is the opinion leader at Tesco’s

With 26 years of experience as a print and television journalist, Mihály Hardy has been appointed the new communications director and spokesman for Tesco’s. Since Tesco’s is one of the...

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Törley a millionaire in Estonia

Törley Pezsgőpincészet is constantly expanding its exports. Estonia is one of the export markets, where Törley champagne has been available for 15 years. Sales are continuously growing, with a 60...

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Europe and wine

Major changes are coming in EU regulations for the wine market. A surplus of wine has accumulated in the EU and exports are growing more slowly than imports. The reforms...

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Market-oriented approach at the Post Office

With twenty years of sales and management experience behind him, István Justin has assumed responsibility for leading the Mail division of the Hungarian Post Office, which generates annual revenues of...

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We recommend our self

We recommend the Trade Marketing Club for trade marketing, marketing and sales professionals primarily. We hold a club meeting each quarter of the year, where lectures are held and experiences...

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Lánchíd Klub open meeting again

The ACNielsen gave a review of the most important product categories on the Lanchid Club open meeting. Growth was recorded for three-quarters of the 86 categories, mainly as a result...

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Based in Budapest, working internationally

Dezso Visi, the new sales and marketing director of LLP Budapest started his career developing software, later worked as sales director as well as business development director. Although LLP’s offices...

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Jubilee of Hoventa Exhibition

A double jubilee was celebrated by one of the oldest trade exhibitions in Hungary. This the place where all the important innovations are presented to the professionals. Though this year’s...

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Hazardous flakes

The Ministry of Agriculture has banned Lidl Magyar­or­szag Keres­kedelmi Bt. from marketing its cinnemon flavoured breakfast flakes sold under the name Little Man Zimtinos Cinnamon, since the level of kumarin...

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