Company and Personal News
Adidas expands in India
Date: 2007-06-01 00:00:00
Adidas plans to add over 100 stores in India every year, target is being the number one brand in India by 2010. At present, Adidas ranks the second after...
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Nestle to buy Gerber for $5.5 billion from Novartis
Date: 2007-05-31 00:00:00
The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...
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CEO of Altia to stand down
Date: 2007-05-31 00:00:00
The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow. The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...
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Healtier image for 7-Up Free
Date: 2007-05-31 00:00:00
Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK. The company said, that it has invested GBP1.8m (US$3.55m) in its campaign, which is...
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Facelift for Szeged Metro too
Date: 2007-05-30 08:00:00
The third renovated Metro Cash & Carry Hungary store was opened in Szeged. On 3 May. The biggest change took place in the fruit/vegetables, meat and wine departments. The new...
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Univer: not merely new packaging
Date: 2007-05-30 08:00:00
Univer Product Zrt. begun selling Norbi products under the Update 1 code in May 2005. They have 10 Update products, like mayonnaise, ketchup and mustard. Joining the program did not...
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Alimentaria: opening to the East
Date: 2007-05-30 08:00:00
Alimentaria, the food exhibition in Spain, one of the biggest European markets is becoming truly international. The event to be held between 10-14. March 2008 will be attended by more...
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dm celebrating with a donation
Date: 2007-05-30 08:00:00
The retail chain dm is celebrating the opening of its 200th store with a major campaign, which includes giving a donation of HUF 40 million to 200 nursery schools. HUF...
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Good evening! – 10 per cent plus
Date: 2007-05-30 08:00:00
Products of Detki Keksz Kft. have been available under the Update label since autumn 2006.. Jó estét! wheat biscuit has been developed specifically for the program, and they will soon...
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Fanta Mango
Date: 2007-05-30 08:00:00
Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...
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Hungarian and French gastronomy
Date: 2007-05-30 08:00:00
The Budapest office of the marketing and communication consultants Sopexa held a conference about gastronomic culture and its role in defining identity on 27. March. The conference was also the...
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Univer Product over 10 billion
Date: 2007-05-30 08:00:00
Revenues of Univer Product Zrt. expanded by 10 per cent to HUF 10,5 billion, last year. This accounted for nearly half of the total consolidated revenues of the group. Pre-tax...
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11 Norbi products in the assortment of Szole-Meat
Date: 2007-05-30 08:00:00
Szole-Meat Kft. joined the Norbi Update system three years ago. Their Update products, developed in accordance with criteria specified by Norbi, have proved to be successful. At least three of...
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Anuga: reservations finishing
Date: 2007-05-30 08:00:00
FVM Agrármarketing Centrum is planning a collective appearance at one of the major exhibitions, Anuga to be held in Köln, between 13-17 October. 470 square meters have been reserved in...
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Scooter promotion
Date: 2007-05-30 08:00:00
Tchibo has a spectacular promotion in Cora stores this spring. The main prize, a red scooter is displayed on top of „islands of coffee” in the stores for one month...
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Detailed info on Light Flavours
Date: 2007-05-30 08:00:00
PICK Szeged joined the Norbi Update lifestyle system last year. They have since developed a product line based on the recommendations of Norbi Update, with completely new contents. Délhús Könnyű...
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Being different is a matter of life or death
Date: 2007-05-30 08:00:00
„Either you are different from your competitors, or you are dead”. This was the topic to be discussed at the ECR Europe conference held in Milan, in April. The above...
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Child-friendly Pöttyös
Date: 2007-05-30 08:00:00
The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...
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Maltitol instead of beet sugar in Bonbonetti chocolates
Date: 2007-05-30 08:00:00
Bonbonetti Kft. makes two chocolate bars for the Update program. One is a classic milk chocolate, while the other is a strawberry-yoghurt flavoured chocolate. These contain maltitol instead of beet...
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Participants and exhibitors
Date: 2007-05-30 08:00:00
Heads of the largest FMCG companies held 150 presentations in three days. The conference titled “Passion for growth” was attended by 2,200 participants, with five Hungarians among them. 42 companies...
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Borsodi still the market leader
Date: 2007-05-30 08:00:00
Revenues of Borsodi Sörgyár reached HUF 44,3 billion in 2006. According to data from the Hungarian Association of Breweries, Borsodi beer was the moist popular brand last year. Sales of...
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Norbi supervising development of Ledo Update personally
Date: 2007-05-30 08:00:00
Ledo begun preparing for co-operation with the Update program in 2005, though the idea of developing a healthier ice cream had been conceived earlier. Ledo Update ice cream was developed...
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Rapidly growing young in the Nestlé nest
Date: 2007-05-30 08:00:00
A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...
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Migration between channels
Date: 2007-05-30 08:00:00
The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...
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Zwack partners sampling new products
Date: 2007-05-30 08:00:00
Izabella and Sándor Zwack invited owners of wine and delicacy stores to Zwack Visitors Centre, to a dinner complemented by a visit to a museum and sampling of new wines...
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Positive experience for Mary-Ker
Date: 2007-05-30 08:00:00
Mary-Ker Kft., the second largest manufacturer of pasta begun working on innovation related to the healthy lifestyle and was contacted by Alexandra Béres in the second half of 2006. As...
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