Company and Personal News

Healtier image for 7-Up Free

Britvic plans to launch new packaging and advertising for its 7-Up brand in the UK.   The company said, that it has invested GBP1.8m (US$3.55m) in its campaign, which is...

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Nestle to buy Gerber for $5.5 billion from Novartis

The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...

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CEO of Altia to stand down

The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow.  The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...

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Bad habits need to be changed

Pápai Hús ZRt. found a new general director in February, Dr. Tibor Lóránth. During his career, he had practised as a vet, worked as head of sales in Bábolna Takarmányipari...

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Question:

As our members are the largest advertisers in Hungary, the Association has always regarded regulation and self-regulation of advertising as an issue of special importance. Today, advertisers are facing a...

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The Ahold fraud

The Dutch company Ahold has become famous for one of the biggest series of accounting frauds in food retail trade. Though no charges have been filed in connection with the...

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Migration between channels

The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...

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Haribo after Hasbro

Haribo Hungária Kft. has a new managing director, Ákos Perjés. Earlier, he had spent five years with Hasbro Ma­gyarország Kft. in a similar position. He has also had considerable experience...

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Answer:

The increase in the number of overweight people and in the number of diseases resulting from excessive weight represent a problem of such magnitude that it has become an issue...

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BOULARD CALVADOS

Owing to its exceptionally high and constant quality, Boulard calvados is the market leader in its category world-wide and in Hungary as well. It won two gold medals in the...

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Vienna fair: satisfied organisers

“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...

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Changes at the top in Co-op Hungary

The shareholders' meeting of Co-op Hungary has decided to separate the position of president from that of CEO. Lajos Csepeli has been appointed new president of the board for a...

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Szentkirályi wants a quarter of the market

Szentkirályi Ásványvíz Kft. achieved revenues of HUF 4,3 billion last year. The company intends to achieve 20 per cent growth and a 25 per cent share in the Hungarian market...

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Muscat D’or champagne

Owing to the unique technology used, the new Muscat D’or champagne retains the honey sweet flavour and wonderful fragrance of muscatel grapes. The flavour of the brand Muscat D’or is...

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„Surprising degree of interest shown”

Hungarian companies displayed a surprising degree of interest in the Vienna fair. Owing to the number of exhibitors, the floor area booked originally, had to be increased from 100 to...

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Facelift for Szeged Metro too

The third renovated Metro Cash & Carry Hungary store was opened in Szeged. On 3 May. The biggest change took place in the fruit/vegetables, meat and wine departments. The new...

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Univer: not merely new packaging

Univer Product Zrt. begun selling Norbi products under the Update 1 code in May 2005. They have 10 Update products, like mayonnaise, ketchup and mustard. Joining the program did not...

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SIÓ

Owing to tradition, experience and expertise accumulated over 30 years, SIÓ has been the leading brand in the fruit juice market for years. SIÓ is celebrating its 30th birthday with...

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The stores of tomorrow

All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...

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dm celebrating with a donation

The retail chain dm is celebrating the opening of its 200th store with a major campaign, which includes giving a donation of HUF 40 million to 200 nursery schools. HUF...

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Good evening! – 10 per cent plus

Products of Detki Keksz Kft. have been available under the Update label since autumn 2006.. Jó estét! wheat biscuit has been developed specifically for the program, and they will soon...

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Fanta Mango

Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...

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Univer Product over 10 billion

Revenues of Univer Product Zrt. expanded by 10 per cent to HUF 10,5 billion, last year. This accounted for nearly half of the total consolidated revenues of the group. Pre-tax...

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11 Norbi products in the assortment of Szole-Meat

Szole-Meat Kft. joined the Norbi Update system three years ago. Their Update products, developed in accordance with criteria specified by Norbi, have proved to be successful. At least three of...

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Theodora

The film uses emotions and the dynamism projected by emotions to present Theodora mineral waters and the fact that they are an organic part of our everyday life, the best...

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Scooter promotion

Tchibo has a spectacular promotion in Cora stores this spring. The main prize, a red scooter is displayed on top of „islands of coffee” in the stores for one month...

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Detailed info on Light Flavours

PICK Szeged joined the Norbi Update lifestyle system last year. They have since developed a product line based on the recommendations of Norbi Update, with completely new contents. Délhús Könnyű...

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SIÓ

My world is the world of SIÓ and it has been so for thirty years. SIO organises a major prize game for consumers to commemorate the jubilee. In the advertisement,...

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Child-friendly Pöttyös

The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...

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Maltitol instead of beet sugar in Bonbonetti chocolates

Bonbonetti Kft. makes two chocolate bars for the Update program. One is a classic milk chocolate, while the other is a strawberry-yoghurt flavoured chocolate. These contain maltitol instead of beet...

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