Company and Personal News

Lawsuit against Mattel

The government of South China's Guangdong Province is likely to help local toy manufacturers file a lawsuit against the world's biggest toy company. Mattel recalled more than 21 million China-made...

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Kellogg Acquires Two American Companies

The world's largest cereal maker, is set to buy Wholesome & Hearty Foods Co., a U.S. manufacturer and the Bear Naked Inc. Kellogg said it paid a total of about...

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Attila Boros is the new sales director at Cash & Carry chain

The former director Peter Nyilas lost the Interfruct, the company approves of his work. Attila Boros joined the company this year in Januar and took part in building of the...

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Two new Tesco stores

On 2th November opened the hypermarket and gas station in Kazincbarcika, on the same day began to sell the supermarket in Mezobereny. 225 new workplaces were set up. In the...

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Renovation of the first Hungarian SPAR store

The first SPAR supermarket in Tata was renewed in two months. everything were changed, only the panels remained. The store got a new outlook. SPAR opened its first store 16...

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Heineken to buy Serbian brewery

Heineken is one of four breweries which expressed their interest in Serbian brewer MB, based in Novi Sad. However no formal agreement has yet been reached, but according to reports...

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French weeks in Cora and Match stores

On the weekends people can taste the French foods and see cooking shows. The event, between 5-18 November 2007, gives the opportunity for the Hungarians to meet and taste French...

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Awards for Sió films

Awards and HUF 500,000 for the winners of the film competition organised by Sió-Eckes Kft. under the title „Sió – My world, my thirty years” have been handed over at...

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Copying jammed

One of the leading European companies in the field of electronic security ADT and TMD Security, the market leader in security technology for bank cards have developed solutions to block...

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Hungarian food losing ground

Zoltán Fórián, head of division, Agrár-Európa Kft., pointed out that there is confusion in the press regarding the expected increase in demand and the extent of price rises. According to...

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Owners of delicacy stores invited by Zwack

Owners of delicacy stores were invited to the Zwack Kecskeméti Pálinka Manufaktúra for the 28th September. Guests saw a short film about the Zwack family and pálinka and were taken...

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Card for travellers

The target group of World™ MasterCard® to be first introduced in the UK is composed of affluent card holders who travel abroad regularly. The priority for the „mass affluent” target...

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Increasing cost effectiveness a key to survival

Péter Nagy, head of division from PriceWaterhouseCoopers Kft., spoke about the increasing importance of cost effective operation, which is not only the result of market pressures, but also that of...

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Experienced leader for NESPRESSO

Gábor Flesch took over as the head of Hungarian NESPRESSO in the middle of August. He is regarded as having substantial experience in business development in both the HoReCa and...

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Ice cream to take us to Kenya

Ragonese Kft. has held a sampling and product presentation with prizes handed over to winners of their competition. The main prize of the Gelatiamo competition was a 9 day trip...

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Once, there was a team…

I joined RJR Hungary in 1994. My job was to reorganise and build up the sales team and naturally, to boost our market share in collaboration with marketing. (Among others,...

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2008 could be the year of Aldi

In her opening presentation on the second day, Mrs. Szalókyné Judit Tóth, director of Nielsen emphasised that it will be the cheaper sales channels and products will show growth in...

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Smaller budget, extended competence

As a senior brand manager, Anikó Radosiczky has been in charge of marketing with Sarantis Hungary Kft. since September. She began working for Beiersdorf Kft as a brand manager in...

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Agárdi Pálinkafõzde five years old

Agárdi Pálinkafőzde celebrated its 5th birthday with a cigar palinka presentation and a card game championship held in its Visitor Centre, on 11. October. Only 1,400 bottles of their limited...

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Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

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Solving liquidity problems by factoring

Dr. István Tari , director of Erste Bank Kereskedelmi Centrum and László Stickl, general director of Erste Faktor spoke about the solutions bank can offer to the liquidity problems of...

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TV2 intends to become market leader within three years

After five years spent as sales director, Zoltán Várdy became the new general director of TV2 in the beginning of August. Though he had been appointed a vice president of...

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Marketing consultants joining forces

A Club of Marketing Consultants has bee established within the Hungarian Marketing Association. Their objective is to enhance the role played by marketing consulting in business life by providing training,...

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SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

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Diversity, service, speed

László Hovánszky, managing director of METSPA outlined the development of retail trade seen over the past 15 years. He thinks that the response by domestic producers and manufacturers to the...

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Spar Reserve at the Wine Festival

The Spar Reserve wine family was placed in the focus of attention by SPAR Magyarország at the 16th International Wine and Champagne Festival, held in September. SPAR began selling unique...

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Flying points

Malév and Citibank celebrated their 10,000th client on 27 September. The two companies introduced their joint MasterCard type card one year ago, which can be used to collect bonus points...

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Chio Exxtra Chips

The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...

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Hoventa – everything that is catering

This year’s Hoventa attracted over 15,000 visitors. The main attraction was the WACS Global Chefs Challenge”, but the 4th Hungarian Barista Championship was also a very successful event. Over 150...

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Cetelem: new financial partner of Tesco

Credit will be available in Tesco hyper markets under more flexible terms and faster than previously, owing to Magyar Cetelem Bank Zrt. extending its services beyond banking hours. At present,...

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