Company and Personal News

Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

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Question:

Tailor made promotions are becoming increasingly important. As a retailer, how do you see the importance of tailor made promotions ? When should these be used and what are the...

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Könnyû és Finom joghurtital (eper- és vegyesgyümölcs-ízû)

At last, a drink version of Könnyű és Finom has appeared in the market....

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Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

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Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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Danone Activia joghurtital

Danone Activia will be available in the form of a yoghurt drink in kiwi-strawberry and apricot flavours, from the May of 2008....

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Acquisition by Henkel

Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...

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Trendy glass bottle is tall and thin

According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...

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Titano univerzális papírtörlõ + ECOVER természetes növényi alapú mosogatószer-koncentrátum

Titano paper towel: 100 per cent cellulose, 2 layers, 66 metres. ECOVER detergent: anti allergenic detergent concentrate made from plants with camomile and marigold extract, available in 1 litre units....

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Bidding for Pöttyös gifts

The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....

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Active communication yields the expected results

In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...

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Dr. Oetker Princess Lillifee termékcsalád

Dr. Oetker has a unique innovation for the youngest age group and their parents: Dr. Oetker Princess Lillifee...

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Univer expanding in Kecskemét

The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...

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Owner of IMIGe in the Ukraine

POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...

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Dr. Oetker Shake-Shake tejturmixok

Dr. Oetker Shake-Shake milk shake is a pleasantly soft, creamy, delicious milk drink available in 4 flavours for those hot summer days. (banana, vanilla, strawberry, chocolate)...

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Dreher supporting tomorrow’s entrepreneurs

A special pen developed to improve handwriting won the main prize this year in the “Tomorrow’s young entrepreneur” competition organised by Dreher Sörgyárak Zrt. Dreher provides HUF 6 million and...

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Regional player on home ground

Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...

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Healthy Milli for cooking as well

Two new products have been added to the Milli brand this spring. Milli Főzőtejszín Light and Milli Főző milk cream are unique in the market, owing to their low fat...

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Wilkinson Extra 3 Sensitive eldobható borotva

The 3 blade premium razor provides an extremely neat shave, owing to its tilting head, ergonomic handle and cream strip with vitamine E....

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Energy for Talmácsi from Coca-Cola

Coca-Cola Magyarország held a spectacular, whole-day event in March to celebrate the fact that, Gábor Talmácsi has become their platinum-rated partner. Talmácsi will appear in campaigns for the Burn energy...

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Vilmos… not easy for him either

Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...

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Functional ice teas in the NESTEA assortment

A new product line has been launched by the NESTEA brand. NESTEA Vitao is intended for people who want a natural refreshment and care about their health. The functional ice...

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Fûszeres Vilmos

The new flavour is also made in line with traditions using excellent quality pear palinka. It owes its exceptionally piquant flavour to dried apple and an extract of spices....

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Competition to encourage outdoor activities

drogerie markt launched a competition for primary schools on 10. April. It is intended to encourage children to focus on sport and outdoor activities when the weather is good.. Creative...

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AXE3

AXE3 – Mix in order to get noticed! The essence of Axe3 is that two aerosols with different fragrances are packaged together, which should be used simultaneously to get a...

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Zero compromise

Coca-Cola Zero, the latest innovation by Coca-Cola was launched in Hungary on 4. April. This new drink is intended for young men who accept no compromise and want a sugar...

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adidas Special Edition 2008 férfiillatcsalád

adidas has been celebrating special sport events with special edition cosmetics, like the Special Edition products for the 2008 European Cup....

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Revenues up by 20 per cent for SIÓ-ECKES last year

The net revenues of SIÓ-ECKES Kft. were up by nearly 20 per cent last year and reached HUF 17.6 billion in 2007. They continue to remain the market leaders in...

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Kalinka Premium Vodka

Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...

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Hungarian Succes at Sunday Times Wine Club

Hungarian offer stands from several white and red wine and a champagne of Torley, together with withe wine from Winery of Nagyrede and the Royal Tokaji.  Hugh Johnson – author...

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