News and articles
Cigarette prices could rise dramatically in Hungary
The European Commission’s tobacco industry reform, which envisages a drastic increase in excise duties, has been leaked, and would affect alternative tobacco products just as much as traditional cigarettes. EU...
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Time-based delivery is important even for younger customers – for those over 30, it is almost a basic expectation
Home delivery is the most popular delivery method across all age groups, compared to parcel machines, collection points or in-store collection – this was revealed in the results of a...
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Hungarian Spirits Industry Association and Product Council: On average, Hungarians consume more than two drinks at a time
According to the results of a recent, representative survey* commissioned by the Hungarian Spirits Association and Product Council (MSZSZT), more than half of Hungarian alcohol consumers aged 18–49 consume alcohol...
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NAK TechLab’s large-scale enterprise-startup program launches
The National Chamber of Agriculture (NAK) is launching the NAK TechLab large-company-startup program for the seventh time. The program aims to enable startups and leading industry players to jointly develop...
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Deloitte: Artificial intelligence will transform the financial sector
Artificial intelligence (AI) is bringing about radical changes in the operation of financial services, especially the banking sector, by creating significant efficiency gains and new business opportunities, according to Deloitte’s...
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Farmers’ interests must be protected against Ukrainian agricultural products
Brussels would be committing a crime if it allowed Ukrainian agricultural products to enter the EU without appropriate restrictions, as this would destroy the entire European agriculture and endanger the...
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Oatly’s new strategy for boosting demand for plant-based milk in the US
Oatly plans to give new impetus to the plant-based milk market in the United States with a campaign. This article is available for reading in Trade magazin 2025/6-7. The Swedish...
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A fire ban will apply to the entire country from Wednesday
Due to the heat wave and persistent lack of precipitation affecting the entire country, a fire ban will come into effect in the entire territory of our country from June...
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Hungarian bartenders get to meet Jason Momoa and Blaine Halvorson
Meili Vodka – the world’s most awarded cocktail brand in the past two years – is launching the #CleanSpiritWildHeart cocktail competition for professional Hungarian bartenders. The top 10 competitors will...
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The EU is a net exporter of eggs and egg products
According to data from the European Commission, the EU (EU27) was a net exporter of eggs and egg products in the first two months of 2025. Although imports increased by...
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We are no longer falling, but we aren’t flying yet
Although there was some kind of vitalising in 2024 following the economic downturn, the Hungarian FMCG market was still only halfway to recovery, according to a presentation by József Scheiling,...
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The country’s water retention capacity will improve significantly
Thanks to the currently ongoing and planned developments, instead of the current 200 million cubic meters, one and a half billion cubic meters of precipitation can be retained and used...
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Nestlé’s coffee brand surpasses regenerative agriculture goal for 2025
Nescafé said it sourced close to a third of its beans from farmers using sustainable production methods. Nescafé sourced 32% of its coffee from farmers that implemented regenerative agriculture practices last...
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NAK TechLab – real solutions for real problems
The National Chamber of Agriculture (NAK) is launching the NAK TechLab large-company-startup program for the seventh time. The program aims to enable startups and leading industry players to jointly develop...
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HUNGRAIL: the Railway Single Wagon Freight Transport Support Program must be maintained in the coming years
The VEKT (Railway Single Wagon Freight Transport) subsidy program must be maintained this year as well and it is important to extend it for another five years after 2026, the...
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SPAR Returns To Finland After Nearly Two Decades
SPAR has returned to Finland after almost two decades, with the opening of a Eurospar supermarket in Ylöjärvi, west of Tampere. Operated by Tokmanni, the SPAR licensee in Finland, this...
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Producer prices of slaughter cattle increased further
According to AKI slaughter statistics, in January-April 2025, cattle slaughter in live weight increased by 31 percent compared to January-April 2025. Cow slaughter, which accounts for more than half of...
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Starbucks pilots ‘Green Dot’ AI assistant to support baristas in real time
It is currently being piloted in 35 Starbucks locations. Starbucks has launched a generative AI tool to help baristas access information instantly during their shifts, Retail Asia reports. Announced at...
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Our country continues to stand for effective plant and animal protection
Brussels must not endanger the competitiveness of farmers in the field of animal and plant protection, either – announced István Nagy, Minister of Agriculture, on his social media page in...
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Cash has become a constitutional right: every merchant must provide the opportunity
A new regulation enshrining the right to use cash as a constitutional right has been published in the Magyar Közlöny (Hungary’s official gazette). The measure mandates that retailers must provide...
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Omnichannel or nothing – a new direction in e-commerce
Norbert Madar, the leader of PwC’s digital commerce team gave the closing presentation at the Day of Promotions conference. He provided a comprehensive overview of the rapid expansion of online...
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There are more questions than answers: what do Eurostat’s latest consumption data about Hungary actually reveal?
Eurostat’s 2024 consumption and economic statistics have been released, and as is usually the case at such times, the debate immediately flared up: is Hungary really a leader in the...
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A freezer the size of a tennis court, a cold storage warehouse the size of 5 supermarkets, 4 heat zones and 100 thousand refrigerated products per day – this is Kifli.hu’s summer logistics
Nearly 100 thousand chilled and more than 6600 frozen products are handled daily by the Kifli.hu logistics system during the peak of summer, while freshness does not let up by...
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GKI: What does a foreign tourist mean to us?
The role of tourism in Hungary has grown significantly over the past fifteen years. The number of days spent by foreigners in Hungary increased from 95.7 million days in 2010...
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Heineken 0.0 hits the big screen: a new chapter in the culture of moderation with F1® THE MOVIE
Heineken 0.0 has joined Apple Original Films as an official partner for F1® THE MOVIE. The partnership will also see the launch of a brand new campaign, created by the...
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New Operations Director at ORLEN Hungary
Péter Gyúrós joined the company as Director of ORLEN Hungary Retail Operations on March 17, 2025. With more than two decades of experience, he strengthens ORLEN’s operations in Hungary as...
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Conscious consumers, digital transformation: lessons learned on the FMCG market in 2024
This article is available for reading in Trade magazin 2025/6-7. In 2024 the FMCG sector showed modest growth for the second consecutive year, according to Euromonitor International’s “The World Market...
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The SZÉP card option for home renovations brought in billions in turnover
As of January 1, 2025, a new purpose of use has opened up for SZÉP card holders: they can now spend up to half of the amount on it on...
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The proportion of domestic food products in Slovak stores has further decreased
The proportion of domestic food on the shelves of Slovak stores fell again last year, a trend that has been declining for nearly a decade and a half, according to...
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Siófok leads Szallas.hu’s domestic booking top list for the summer of 2025
Siófok leads Szallas.hu’s domestic booking top list for the summer of 2025, with nearly two and a half times as many bookings as second-place Budapest. The Balaton region is the...
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