Company and Personal News

Medve Óriás kocka 46,7 g ömlesztett sajt

MEDVE Óriás Kocka will be a popular offer for cheese lovers with its 46.7-g packaging and favourable price....

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SPAR keeps up the momentum

SPAR Magyarország transforms 70 stores this year. In self-service type stores they plan to expand the assortment, open exhibition bakeries, use modern bread stands and displays fruit and vegetables in...

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International cosmetics trade fair in Düsseldorf

‘Beauty International’, held on 26-28 March 2010 will concentrate on beauty and especially skin care. 1,200 companies and brands are going to be present and 50,000 visitors are awaited. You...

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Ideal sütemény

Ideal biscuits represent a new category on the market with their composition and individual packaging....

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Bosnian winner at the Henkel Art.Award

At the Henkel Art.Award 2009, the EUR 7,000 main prize went to Mladen Miljanovic from Bosnia. Henkel CEE organised the competition for the eighth time, there were 840 entries from...

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New management for the Czech fair organiser

On 17 December 2009, the board of directors of Veletrhy Brno public limited company (BVV) appointed Jiří Kuliš to the post of director general. Norbert Schmidt was created general commercial...

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Red Bull Energy Shot

Not carbonated, no cooling required before consumption, its caffeine and tarurine content is the same as that of the normal energy drink....

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Synergon becomes founding member of a cluster

On 1 December 2009, Synergon Rendszerintegrátor Kft. joined the Economy-driven Vocational and Development Cluster. The organisation is made up of 11 companies and its objective is to develop and utilise...

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MFP rebranded

Last November the Hungarian Consumer Platform (MFP) appeared on the scene with a new, characteristic and colourful image. They also developed a new brand position that is best characterised by...

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Dr. Oetker Expressz Élesztő

Instant dry yeast that requires no dissolving in liquid or rising....

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Caffé Perté entered the vending market

Caffé Perté, one of the biggest café suppliers on the domestic market entered the market with professional hot drink vending machines. Commercial director Andrea Boda said that the term ‘premium’...

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The epaper solution wins

CBA was the first to introduce ZBD’s new generation epaper shelf label solution, in its new store in Mogyoród: the solution is a world premiere that came out in 2009...

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Schauma Anti-Dandruff – Korpásodás Elleni Intenzív Sampon

Already from the first wash, the effective formula of Schauma Anti-Dandruff fights dandruff better and more effectively, plus eases an itchy scalp....

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Magyar Cukor Zrt. got a top mark

The only Hungarian sugar company finished a successful year at the end of 2009. In the Kaposvár refinery they completed a campaign at the end of last year: 730,000 tons...

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Women and alcohol

From January, Dreher Sörgyárak Zrt.’s informative website www.alkohol.info.hu examines the relationship between women and alcohol. Because of biological reasons, women react to alcohol differently from men, but at the same...

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Palette Color&Gloss tartós hajszínező

Ammonia-free hair colour cream – to cover the first grey hairs....

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New sales director at Wrigley

From 1 Januray 2010, György Walter is the new sales director of Wrigley Hungária Kft., the domestic market leader in chewing gum distribution. György Walter started his career at Unilever...

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New appointments at METRO

From 1 January 2010, György Óvári is the new operations director of METRO Kereskedelmi Kft. His predecessor, Tibor Zsombor will remain with the company as senior executive advisor for the...

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Fa Active Pearls (deo spray, roll-on, stift)

Its formula contains heat-activated Deo Active pearls. Stress and movement release the active agents in the pearls, which provide extra protection....

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New managing director for METRO

From 1 January 2010, Peter Schweighofer is the new managing director of METRO Kereskedelmi Kft. He joined the METRO team in 1982 at METRO Cash & Carry Austria, where he...

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Agreement between BKIK and Superbrands

Last December András Wiszkidenszky, director of Superbrands Magyarország and Kristóf Szatmáry, president of the Budapest Chamber of Commerce and Industry (BKIK) signed an agreement, stating that the chamber will provide...

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Gliss Kur Shea Kasmír hajápolók

The new Gliss Kur Shea Kasmír product family guarantees intensive care even for very dry hair....

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Back to the future – Future store solutions at Praktiker

The masters course of POPAI Magyarország Association involved learning about the future store solutions at the Praktiker store in Vecsés, last autumn. Marketing director Péter Dömötör analyses the elements of...

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Coca-Cola Magyarország won a prize at CSR Best Practice competition

The competition was organised by the Hungarian Public Relations Association (MPRSZ) and there were 17 entries. Coca-Cola entered with a rehabilitation programme of the Szabadság island near Mohács, as the...

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Tesco and POS Media reach an agreement

POS Media Hungary preserves the exclusive right to sell or rent out three in-store communication tools (Digital Shelf Stopper, 3D Shelf Stopper and Giant Shopping Trolley Handle) in Tesco hypermarkets...

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‘Many products are missing that Hungarians would appreciate’

Bartolomeo La Cava founded his food product import company a year ago. Delifood International Kft.’s most popular products in Hungary are Parma ham and Parmigiano Reggiano. Their main distribution channels...

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Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4

Thanks to its natural mineral composition, FONTE VERDE is a still, slightly alkaline mineral water with a pH value of 7.4....

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Caravan to Egypt

Pannontej Zrt. organised another successful promotion for its Karaván brand. Between 5 October 2009 and 8 November 2009 customers could send in stickers found in the packaging. Every week 100...

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Good start for NeoNoir

NeoNoir communication agency started its career last October. Based on the founders’ earlier performance it is now wonder that NeoNoir was up for a head start. They also work outside...

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hohes C

Care about our beloved ones the way as only we can really. With the 100% fruit, hohes C that is rich in vitamin C. Naturally. Healthy. Agency: ACG Reklámügynökség Kft....

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