Company and Personal News

Eckes-Granini believing in strong local brands

Thomas Hinderer, chairman of the board from the Eckes-Granini group visited Hungary in May. He discussed the international trends in the market of soft drinks with us in Siófok. –...

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Animated menu boards in KFC

The Király utca KFC is the first one in Hungary to use animated menu boards. Animated menu boards are digital surfaces for displaying brand information in addition to product information....

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Coke Zero

Tongues in the movie titled Liar can only rely on taste in the absence of other senses. The eye can only rely on sight. The tongues want to persuade the...

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Stores opening

CBA, Szombathely Open: 3 June Chain: CBA Store space: 2000 m2 SKU: 16 000 Aldi, Gárdony Open: 12 June Chain: Aldi Store space: 1000–1100 m2 SKU: 1085 Aldi, Törökbálint Open:...

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Lekkerland continuing it strategy

2007 was an exceptionally important year for Lekkerland. Many new agreements have been signed, including one with the leading petrol station chain. Lekkerland revenues doubled in 2007, compared to the...

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SIÓ Fresh & fruit

2 tough, funny girls while driving a cabriolet in the city, sprinkling some guys by a water-gun, so they flirt cross the roads. The splashed guys treat it as a...

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Electronic shelf labels for CBA Premium

The first food store equipped with electronic shelf labels in Hungary was opened on 3. June. The time has come for Pricer electronic shelf labels to enter the Hungarian market....

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Good egg for SPAR

Spar Magyarország Kft. has been awarded a Good Egg Award in recognition of its efforts related to the prevention of cruelty to animals. This recognition is based on a survey...

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Vénusz Grill finomított napraforgóolaj grilles, füstölt ízesítéssel

The time has come when you can make grilled food in your kitchen as well! Vénusz Grill edible oil will make food in the frying pan as delicious as if...

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Party in the underground

The first Coke zero party held in a Budapest underground station took place on 17. May. The DJ-s were Lucca and Pete Tong....

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First Marché opened in Hungary

The first unit to be operated jointly by Marché International and MOL was opened on 26. May, near Mosonmagyaróvár. This step is part of the MOL strategy aimed at expanding...

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Haribo Goldbären 6 ízû

The plethora of flavour and colour combinations of HARIBO products encourages both adults an children to have fun. To make it an even more enjoyable experience, apple has been added...

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New player in the market of digital advertising

A new company is to enter the Hungarian indoor market. Infirio Kft. intends to provide digital signage services targeted at the 18-29 age group. 200 large digital displays will be...

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Apenta against drugs

A number of Marathons totalling 2,100 kilometres have been sponsored by Apenta in April and May. These events were intended to increase social awareness of drug related problems....

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Rexona for Men Quantum aeroszol

Rexona for Men with Future ready protection shows us what kind of challanges we will have to face in a high-tech world. The robot turns up the heating to the...

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My neighbour is a brewery

„My neighbour is a brewery” is the title of the program serving as a framework for co-operation between Borsodi Sörgyár Zrt. and its environment, presented by Derek Hopkins CEO. The...

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IT project for Rossmann

Rossmann Magyarország Kft has installed an IT system composed of Cisco equipment in its 150 stores. This allows telecommunication costs to be cut from HUF 50,000 per month per store...

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New momentum for Update

The Update program has reached a level of development where highly organised management, a professional approach and a uniform brand image are needed. In Hungary, seven people die every hour...

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Hungarian regional director for Bonduelle

Miklós Ostermayer (42) was appointed the Central-Eastern European regional director of BONDUELLE in June. He is the first Hungarian professional to reach such a position in the market leading French...

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MasterCard for micro financing

USD 740,000, one of the first donations by the Master Card Foundation is to be allocated to the development of MIXMarket 2.0, a next generation web platform for sharing public...

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Pöttyös retro

A virus movie made by TotalCar has been used in the Pöttyös promotional campaign launched on 17. March. The movie focuses on a retro car restored by EastBlock....

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Digital division for TV2

In order to enhance its presence in digital media platforms, a Digital Media Division is to be established by TV2 in June. This new organisational unit headed by Attila Fekete...

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New image for Kométa

Kométa is to get a new image and packaging this year. Their logo has also become more dynamic and modern. Their new slogan is: „flavour is the passion we share”....

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New chairman for POP-Rafinanz

Zoltán S. Soós is to assume the position of chairman of the board of the POP-Rafinanz group on 1. September. Revenues of POP-Rafinanz amounted to HUF 2,5 billion last year....

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Tesco for fruit and vegetable consumption

„The goal of the „Eat daily 3x fruit or vegetable!”action is to popular the eating fruit and vegetable between people. Tesco started the action to decrease the high number of...

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More than HUF 2.2 billion dividend at Zwack

Hungary Zwack AGM voted on company's highest dividend HUF 1,100 pro shares.  Hungarian distiller Zwack has reported HUF 3.007 billion after-tax profit for the 2007-2008 business year. The AGM voted...

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Penta to buy Debreceni Hús

The transaction has been cleared by the Hungarian and Slovakian competition authorities, according to the announcement.  Czech-Slovak private-equity company Penta has taken over Hungary’s Debreceni Hús, Hungary’s second largest meat...

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Nespresso Lattissima to buy in Budapest from September

The Nespresso Lattissima lets you make single-serving cappuccinos and lattes in a snap.  Co-developed by Nestle Nespresso and De'Longhi, the machine features Nespresso's hermetically sealed coffee system, a one-touch fresh...

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Two new Tesco Opening on Same Day

From 27 June start to work two Tesco supermarket, one in Sülysáp and other in Szolnok, which is company's 6th green store.   The Szolnok Tesco store has a „green...

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Beer companies merger cancelled?

Anheuser-Busch Cos Inc rejected InBev NV's $46.3 billion takeover bid on Thursday, calling it inadequate, but the largest U.S. brewer left the door open to a higher bid.  Anheuser's board...

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