Company and Personal News
The competition authority punished L`Oreal to five million
Date: 2010-07-09 00:00:01
The competition authority punished L`Oreal to five million HUF, because the company could not prove the reality what was said in advertisements of three products. However, the Authority concludes that...
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New online application is easy to calculate the ecological footprint
Date: 2010-07-07 00:01:25
BASF developed an internet-based eco-efficiency barometer, which allows the user to examine the environmental impact of a particular product through combinations of several key parameters. So far, if anyone wanted...
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Mádi László became the President of the Hungarian Brewers Association
Date: 2010-07-07 00:00:09
Mádi László former MP of Fidesz fills the presidency of the Hungarian Brewers Association – reports the association. From July 2010 Mádi László will be the president of the association,...
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Greenpeace charge against global companies
Date: 2010-07-07 00:00:02
Greenpeace in its latest report condemns many global companies, because they used to buy paper products from a company, that destroys Indonesian forests. Walmart, Tesco, Carrefour, Kentucky Fried Chicken, Hewlett...
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Milli Mia Túróvarázs reborn
Date: 2010-07-06 08:00:00
Milli Mia Túróvarázs returns in June with higher fruit content, highlighting the strawberry, apricot, sour cherry and blackcurrant flavours even more. There are few fruit flavours available on the milk...
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Knorr Rafinéria product
Date: 2010-07-06 08:00:00
Two new additions to the Knorr Rafinéria product range – which offers nourishing and delicious recipes....
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New in-store opportunities in three CO-OP chains
Date: 2010-07-06 08:00:00
POS Media Hungary signed an in-store media agreement with the CO-OP Star, CO-OP Szolnok and Mecsek Füszért chains. The company will also use a new in-store communication tool in these...
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Knorr instant soups
Date: 2010-07-06 08:00:00
Knorr instant soups welcome two new flavours....
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Tesco launches nationwide waste collecting campaign
Date: 2010-07-06 08:00:00
Tesco Hungary is a champion of selective waste collection, therefore from 11 June until 29 August 2010 they run a campaign for collecting PET bottles and aluminium boxes, in cooperation...
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Biopont Snack
Date: 2010-07-06 08:00:00
A healthy snack made from organic base materials. It has low oil content, it contains no additives and it is available in exciting flavours....
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Tchibo’s new commercial director
Date: 2010-07-06 08:00:00
Attila Sófalvi is the new commercial director of Tchibo Budapest Kft. from 1 May 2010. The new executive is 37 years old and started his career at Nestlé Hungary. Later...
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Bref Power Aktiv
Date: 2010-07-06 08:00:00
New Bref Power Aktiv toilet rim block cleans the toilet bowl with every flush....
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Colgate-Palmolive’s new managing director
Date: 2010-07-06 08:00:00
From 1 April 2010, a new managing director supervises Colgate-Pa lmolive’s business activity in Hungary: Péter Juhász returned from London where he worked as sales director of GlaxoSmithKline Consumer Healthcare....
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Responsible leaflet issuance in the spirit of sustainability
Date: 2010-07-06 08:00:00
SPAR decided to substantially reduce the size of its weekly published INTERSPAR leaflets. This means that paper usage will be reduced by 800 tons and ink usage will diminish by...
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FruFru fruit sour milk's
Date: 2010-07-06 08:00:00
FruFru fruit sour milks are livening the old healthy Hungarian tradition of sour milks consumption....
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HELL capitalises domestically on its market success
Date: 2010-07-06 08:00:00
HELL Energy expanded by 32 percent in 2009, realising a domestic sales revenue of HUF 2.8 billion – the company practically doubled its market share in Hungary. Presently Hungarian-owned HELL...
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METRO to build a unique Customer Academy in Hungary
Date: 2010-07-06 08:00:00
The founding stone of METRO’s Customer Academy was laid at the end of June, near the company’s headquarters in Budaörs. With the 1,200 m² new complex METRO intends to offer...
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Joya soy product's
Date: 2010-07-06 08:00:00
A refreshing novelty among Joya soy products. It combines the popular chocolate and vanilla flavours with a soft and creamy, pudding-type texture....
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Successful Guinness record attempt with Irsai Olivér
Date: 2010-07-06 08:00:00
Királyi Wine House and Cellar Museum organised ‘The world’s largest spritzer’ Guinness record attempt in Buda Castle’s Szent György Square. The 550-litre spritzer giant was made from Szent István Korona’s...
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Update is gaining momentum
Date: 2010-07-06 08:00:00
Update International Kft.’s plan is to double the number of its franchise stores by the end of the year, completing the building of the 100-shop network in Hungary. The number...
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Beer specialty with lemon
Date: 2010-07-06 08:00:00
Beer specialty with lemon, the first flavoured beer in the medium price category....
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Health road show in INTERSPAR
Date: 2010-07-06 08:00:00
SPAR Hungary organises its health road show for the 8th time between May and September 2010. The events will raise awareness of a healthy lifestyle in the INTERSPAR stores of...
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Innovation – the driving force behind growth
Date: 2010-07-06 08:00:00
The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...
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Real Nature curds
Date: 2010-07-06 08:00:00
Real Nature curds are made of milk from cows kept on the best alpine meadows, in a natural environment....
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Desire materialised
Date: 2010-07-06 08:00:00
Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...
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MIZO Butter
Date: 2010-07-06 08:00:00
A real novelty: butter that is easy to spread even when it is cold....
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Borsodi is still the market leading beer in Hungary
Date: 2010-07-06 08:00:00
Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...
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Marketing communication switches from Off to On mode
Date: 2010-07-06 08:00:00
In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...
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Wilkinson razor for women
Date: 2010-07-06 08:00:00
Wilkinson’s novelty is a premium, battery operated razor and bikini line trimmer in one, developed especially for women....
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Linde cut costs by outsourcing
Date: 2010-07-06 08:00:00
Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...
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