Company and Personal News

Házi Arany’s 15-gram Salicyl and Sodium Benzoate products

Házi Arany’s 15-gram Salicyl and Sodium Benzoate products will appear in stores for the preserving and pickling season with a new packaging....

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Henkel donated further defibrillators

Henkel Hungary placed three defibrillators in Békés County: one in a Békéscsaba health institution situated on Lencsési Road and two in Henkel’s Körösladány plant. The portable devices can be used...

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Tesco recruited new regional suppliers

On 3 June, Tesco Hungary organised a suppliers’ forum in Sopron for farmers and manufacturers in Győr-Moson-Sopron, Zala, Vas and Veszprém counties. Tesco’s intention was getting to know new suppliers,...

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PICK Grill family

There are 11 products in the PICK Grill family, which appears in stores this summer....

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NIVEA has become a HotBrand!

NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...

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Mobile laboratories examine organic products

Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....

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Somat Perfect Vinegar Gel

Somat Perfect Vinegar Gel is a multifunctional dishwasher detergent, which unites the cleaning, rinsing, salt, glass protecting and inox shine functions – there is no need for using separate additives...

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One million Forints went to Székesfehérvár

Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...

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Treasure hunting in METRO

The interior of the new METRO store in eastern Pest has been redesigned and now professional buyers can find their products more easily and comfortably. Buyers even had a chance...

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Popular Medve flavours

Popular Medve flavours are now available in new, spreadable version, in resealable packaging....

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Czech meat industry company starts using Cryovac® packaging

Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...

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Let us buy Hungarian!

The Agricultural Marketing Centre organised a promotion campaign in Auchan stores to introduce Hungarian farmers. Six Auchan stores were temporarily selling 200 Hungarian products – mostly fresh products – and...

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Kaiser's Salamis

Kaiser Kft. developed traditionally cured salamis especially for accompanying different types of wine (red, white, rosé)....

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New managing director at Dreher Breweries

From 1 July 2010, Andrei Haret is the new managing director of Dreher Breweries. Andrei Haret joined SABMiller group in 2003 as Vice President of Ursus Brewery, Romania, responsible initially...

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Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!

This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...

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Kométa Fine Grill Sausages

This year Kométa Fine Grill Sausages will be available in 2 versions: with the already popular four-spice seasoning and in cheese-garlic flavour....

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Tchibo wins Superbrands award

This year the Superbrands jury conveyed for the 16th time and decided that Tchibo, the ambassador of quality coffee consumption deserved a Superbrands award. Superbrands is an initiative with two...

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Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday

Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...

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Red Bull

They bring the special world of Formula 1 and the Red Bull Air Race World Championship into stores....

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Another gold medal for Demeter Winery

Demeter Winery’s Hanga 2009 won a gold medal at the 34th Challenge International du Vin competition in Bordeaux. Hanga 2009 is a dry, refreshing wine – 70 percent linden leaf...

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Most successful promotion of the year 2009. Silver medal and POPAI special award:Univer Be the Devil of the Kitchen!

Univer Product Zrt. of Kecskemét is one of the country’s major food companies. In cooperation with PR agency Well, they implemented a promotion campaign between 1 May and 31 December...

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Fasten butter

Fasten is a butter with reduced fat content, offering healthy and delicious alternative to consumers on a diet, weight loss regime or simply to people who care about their body...

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Univer: funding the development of schools

On 30 April, Univer Product Zrt.’s ‘Let us make our school a winner! 2009-2010’ programme ended. More than 1,200 primary and secondary schools took part in the programme, in which...

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Most successful promotion of the year 2009. Silver medal: STR8 consumer promotion; Speed up with STR8!

18-34 years old, city living men of AB status were the target group of the STR8 brand campaign of Trade 90 member of Sarantis Group, between 8 June and 2...

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Clorox donation for flood victims

The DunaPro Ltd, the Hungarian distributor of the Clorox brand, offered a significant amount of detergent products, to help the flood victims. The products provide a great help to the...

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Flood fundraising campaign in the Tesco stores

Tesco helps the flood victims with fundraising cards. The country's largest retail will make simple and easy to donate for all buyers of the chain. Anyone can take from the...

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Detergents for the flood victims

14 million HUF worth of detergents, cleaning and disinfecting products were sent by the Reckitt Benckiser to the flood-stricken region, with the assistance of the Hungarian Maltese Charity Service. The...

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Tesco’s sales turnover is increasing

According to the latest report of the UK supermarket chain; its global sales turnover excluding fuel – increased by 6.9 percent in the three months, ended on the 30th of...

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Hill&Knowlton to help flood victims

Hill&Knowlton, one of Hungary's leading PR agencies helps the flood victims with donations. Among the customers of H&K, MARS, Kométa and Unilever have also joined to the action. Due to...

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METRO builds a unique Customer Academy

The Customer Academy is being built beside the Budaörs centre of METRO. The Customer Academy will also contain a high quality and professional kitchen for the students. METRO responds to...

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