News and articles
German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
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AI is also transforming taxation
According to EY’s survey of 1,600 executives in 30 countries, AI could increase efficiency in taxation and finance by nearly 30%. This article is available for reading in Trade magazin...
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At K&H AI implementation is coupled with knowledge development
The majority of Hungarians doesn’t yet actively use AI, while AI solutions are spreading rapidly in the workplace, according to recent research by GKI and Randstad. This article is available...
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Are humanoid robots the future of logistics?
Humanoid robots are no longer just a sci-fi spectacle: their prototypes are capable of running, jumping, recognising gestures and performing simple industrial tasks. This article is available for reading in...
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Half of Hungarians already search for products using AI
A recent survey by Árukereső.hu (involving 2,900 online shoppers of different ages) has found that the role of AI in online shopping is becoming more important in Hungary: 49% of...
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Médiaunió’s experiment proves: people of all ages can be deceived
Médiaunió and KiberPajzs’s “You are the key!” campaign examined the extent to which different age groups can distinguish between AI-generated and real content. This article is available for reading in...
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ESG: the majority don’t ask for postponement, preparedness level is increasing
According to a recent survey by BCSDH (conducted with the professional support of KPMG), 95% of Hungarian companies committed to sustainability believe that the ultimate goal is sustainable operation, for...
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2026: stricter EU rules and digital waste tracking
2026 could be a tough year for the circular economy in several respects: EU bans and transparency requirements will come into force, while in Hungary the digitalisation of waste management...
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PENNY builds on partnership-based CSR
In 2025 PENNY Magyarország continued to build its social responsibility programmes on long-term partnerships. This article is available for reading in Trade magazin 2026/02-03 The focus was on helping children...
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Circular Economy Summit: global circularity rate drops to 6.9%
On 20 November 2025 the eighth Circular Economy Summit was held in the Öbölház, where business leaders, researchers and policymakers discussed the challenges and opportunities of the circular transition. This...
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K&H Insurance receives MNB award for green finance
The Central Bank of Hungary (MNB) gave K&H Insurance the Green Finance Award in the “Green Insurance and Pension Fund” category. This article is available for reading in Trade magazin...
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ESG in Hungary: measuring is the weakest link
According to K&H sustainability data from the second half of 2025, the main index stands at 35 points, while social responsibility is strengthening and strategic planning and measurement are weakening...
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Innovations, success stories and awards on the same stage
POPAI Magyarország and the Trade Marketing Club jointly organised their traditional end-of-year professional meeting, which was combined with the POPAI Awards POP competition awards ceremony – with Pick and Mizo...
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Green transition on the air conditioning market
In buildings the majority of energy consumption comes from comfort-related systems – heating, cooling and hot water production. In residential buildings this ratio can be as high as 79%, while...
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Syoss Color Glaze
Developed for professional performance, Syoss hair colour glaze with laminating effect provides vibrant shine, without damage or commitment. The deeply nourishing, keratin-containing formula strengthens hair from within, leaving it smooth...
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Discover the solutions of the future on Startup Island! (Part 2)
This year, Startup Island is organized for the second time by Trade Magazin, the leading domestic trade magazine of the FMCG market and the official media partner of the Sirha...
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A stable compass in the Hungarian FMCG sector for 20 years
An interview with Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. This article is available for reading in Trade magazin 2026/02-03 – Hungarian Product celebrates its 20th anniversary in 2026....
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Topjoy Apple-Strawberry
The product will be launched with a limited edition label for Valentine’s Day. Following the Valentine’s Day period, Topjoy apple-strawberry will be added to the Topjoy portfolio with a regular...
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Apenta+ ISOTONIC
We are expanding the Apenta+ selection with a new range of isotonic sports drinks, in three flavours: mixed fruit, cactus and pineapple Contact: Maspex Olympos Kft. 6032 Nyárlőrinc, Fő u. 1....
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Despar Italia realises EUR 1.1bn private label sales in 2025
Despar Italia achieved EUR 1.1bn private label (PL) sales in 2025, which was 4.6% higher than in the previous 12 months. This article is available for reading in Trade magazin...
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Kubu Immuno purée 100% mango-acerola
Kubu is expanding its Immuno purée line with a new, innovative product. The new Kubu Immuno mango-acerola purée isn’t only delicious, but also contributes to supporting the immune system with...
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Albert Heijn adds 100 new gluten-free products
Albert Heijn is introducing at least 100 new gluten-free products this year for customers with gluten sensitivity and coeliac disease. This article is available for reading in Trade magazin 2026/02-03...
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Apenta+ ACTIVE, Apenta+ KICK
The new addition to the Apenta+ non-carbonated range also comes in a new colour: purple Apenta+ ACTIVE in dragon fruit-guava-hibiscus flavour combination, containing 450mg of calcium per bottle, as well...
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Lidl is building a new administrative and logistics centre in Straubing
Lidl has begun construction of its new administration and distribution centre in Straubing, Germany, which will replace its current facility. This article is available for reading in Trade magazin 2026/02-03...
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Sephora is coming to Belgium this year
Sephora has confirmed that it will enter the Belgian market this year, marking another milestone in the European expansion of the LVMH-owned beauty chain. This article is available for reading...
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High-protein products are taking over
In recent years the market for high-protein foods has expanded dramatically in Hungary, driven by the spread of health-conscious nutrition and active lifestyles. This article is available for reading in...
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Impossible Foods featured on the “Best in Business” list again this year
Inc. Magazine recognised the plant-based meat substitute manufacturer last year for its excellence on the food market and this year for its marketing strategy. This article is available for reading...
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Less meat might be consumed in German-speaking countries
One-third of consumers in the DACH region plan to reduce their meat consumption, while seven out of ten choose plant-based alternatives at least occasionally, according to a recent report by...
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Henkel Hungary: Strong bond on and off the pitch
A collaboration has been launched between Henkel Hungary’s local adhesive factory and MOL Tatabánya KC men’s handball team, which focuses on strengthening community values, supporting the city’s sports life, and...
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Veganuary inspires millions of people in the UK
Veganuary continues to be an important sales period for British retailers: according to YouGov data, more than a third of British adults plan to buy plant-based products in January. This...
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