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MOHU has installed a new REpont machine suitable for bulk redemption
MOHU has installed a new vending machine in Budapest, suitable for bulk redemption. The III. district, the new R2 vending machine – an improved version of the R1 type manufactured...
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Brand power lies in pralines
Rising raw material prices or inflation are even more noticeable in the case of products with a higher price point, such as pralines. This article is available for reading in...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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Drought mitigation measures reduced crop losses
Although drought seriously threatened Hungarian agriculture this year, drought mitigation measures ultimately significantly reduced crop losses, said the State Secretary for Agriculture of the Ministry of Agriculture (AM) at a...
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What an Anuga!
Between 4 and 8 October 2025 the world’s food industry once again turned its attention to Cologne: at the largest event in Anuga’s history to date, more than 8,000 exhibitors...
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Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
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This year’s Coop Rally toured Western Hungary
FMCG market and – together with the COOP Group – more than 30,000 employees. This article is available for reading in Trade magazin 2025/11. Participants visited eight locations in four...
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Most Hungarian companies don’t see a return on AI developments yet
Although the market for AI solutions continues to grow dynamically and 72% of companies use at least one AI solution in their daily operations, 95% of Hungarian companies are currently...
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Lidl UK’s plant-based sales are booming
In 2025 Lidl UK realised a 694% annual sales growth with its private label meat-free and plant-based dairy products, exceeding its 400% target by far. This article is available for...
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IFA 2025: Haier Europe shapes the future with AI
IFA Berlin once again gave an insight into the latest developments and the future of innovation in household appliances on 4-9 September. This article is available for reading in Trade magazin...
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The Hungarian Innovation Grand Prize competition has been announced.
The Hungarian Innovation Association (MISZ) has announced the Hungarian Innovation Grand Prix for the 34th time. Companies can submit innovation projects that have been implemented in practice and will bring...
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Employees use AI primarily to search for information
Recent research by GKI has found: although AI use at the workplace is becoming increasingly widespread in Hungary, there are still limitations. This article is available for reading in Trade...
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Inflation in Austria was 4.0 percent in October, after September
The annual growth rate of consumer prices in Austria was 4.0 percent in October, the same as the previous month, according to preliminary data from the Austrian Statistical Office (Bundesanstalt...
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NIS2: most Hungarian companies are still unprepared
According to recent research by ServerElite, one of Hungary’s leading server market players, a large proportion of Hungarian companies aren’t prepared to comply with NIS2, the cybersecurity directive adopted and...
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Retail sales in Romania fell by 2 percent in September
According to raw data, retail turnover in Romania decreased by 2 percent in September compared to the previous year, the National Institute of Statistics (INS) announced on Thursday. According to...
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ChatGPT is the new uncle
Google’s dominance seems to be faltering: AI and especially ChatGPT is revolutionising online search. This article is available for reading in Trade magazin 2025/11. Users increasingly want summarised, personalised answers...
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The Ministry of Agriculture is helping farmers implement their supported investments with another facilitation
In the new agricultural support cycle, after the investment decisions, the period of project implementation is now underway. As a result of the consultation with the banking sector, the ministry...
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(HU) Új nyitvatartással növelni lehetne a termelői piacok vonzerejét
New opening hours could make farmers’ markets more attractive This article is available for reading in Trade magazin 2025/10. According to a representative online survey conducted in Hungary, Italy and...
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This year, the Night of Modern Factories will be held for the ninth time
On November 14, 2025, the Hungarian Economic Development Agency, under the ownership of the Ministry of National Economy (NGM), will organize the Night of Modern Factories, a national program series,...
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The 4th Marketing Art Employer Branding Conference is coming
The labor market is changing at an unprecedented speed – the key to success today is whether we are able to continuously re-tune our brand while maintaining our values and...
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According to a survey, 51.5 percent of car buyers would not choose an electric car yet
51.5 percent of those planning to buy a car would not buy an electric car, 12.2 percent would consider buying an electric vehicle, and the remaining respondents are undecided on...
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Digital commerce: slow and import-driven expansion
In total retail sales the share of e-commerce has grown steadily over the past decade: while in 2017 its global share had been around 10%, by 2023 it reached 20%,...
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Supermint ventured into new waters: fishing lakes were tested
In the Supermint program, 13 fishing lakes were inspected by experts from the National Food Chain Safety Office (Nébih). No problems that warranted immediate official action were revealed during the...
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Joint action to prevent forest fires – scientific and professional cooperation between the University of Sopron and the Disaster Management Authority
Due to climate change, extreme weather events, droughts and open-air fires are becoming more frequent in Hungary and throughout Europe. The Faculty of Forestry Engineering of the University of Sopron,...
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Fertilizer sales fell by a fifth in one year
In July–September 2025, farmers received a fifth less fertilizer than in the same period a year earlier. Demand for lime ammonium nitrate (MAS) decreased by about a third compared to...
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Europe’s Plastics Industry In ‘Severe Decline’
New data from a report by Plastics Europe reveals a severe and ongoing decline in the competitiveness of Europe’s plastics-manufacturing sector. Despite a slight stabilisation in production volumes in 2024...
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Albert Heijn app now speaks six languages
The Albert Heijn app is now also available to customers in German, French, Turkish, and Polish. The app for employees is also now available in more languages. The retailer is...
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The Ministry of Agriculture supports generational change in agriculture in many ways
A regulatory and support system serves generational change in agriculture, which ensures renewal as well as maintaining competitiveness. In the current agricultural support cycle, we are supporting young farmers with...
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Heineken renews F1 global partnership
The deal will continue to prioritise the promotion of Heineken’s zero-alcohol product, 0.0. Motor racing’s Formula 1 has today (5 November) announced an extension to its long-standing sponsorship deal with...
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