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According to K&H, digital assistants are taking the customer experience to a new level
K&H’s digital assistant, Kate, already helps 150,000 users with their everyday banking, understanding 90 percent of questions and providing solutions to 80 percent of them – both proactive and reactive,...
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Apples have become significantly more expensive in Hungary
According to data from the Hungarian Central Statistical Office, the foreign trade balance of table apples intended for fresh consumption in Hungary was negative in the first ten months of...
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GVH: Artificial intelligence will also transform competitive conditions
The Hungarian Competition Authority (GVH) also participated in the inaugural meeting of the Hungarian Artificial Intelligence Council in Budapest. The GVH has been intensively investigating the impact of artificial intelligence...
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Nébih immediately suspended the operation of a game processing plant due to serious food safety problems
Inspectors from the National Food Chain Safety Office (Nébih) conducted an inspection at a game processing facility. The experts suspended the operation of the plant with immediate effect due to...
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Belgium’s Colruyt Group launches data protection initiative
Thanks to the Colruyt Group’s new data protection initiative, more than 4 million Xtra card and app users can decide for themselves how their personal data is used for promotional...
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How do plastics become soil killers? What should we pay attention to at Christmas to curb plastic dumping?
The latest research results show that plastics in the soil poison key microbes, posing a hidden ecotoxicity risk for soil microbial communities. How do these substances harm? Why is compostability...
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Ministry of Agriculture: Cattle farmers to receive new targeted support
The Ministry of Agriculture (MA) continues to treat livestock farming as a key strategic sector in this challenging year. Therefore, it has enabled almost 6,000 farmers in the cattle sector...
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AI-ready NAT creation is required
Artificial intelligence is transforming the world of work at an unprecedented pace, especially in the STEM (Science, Technology, Engineering, Mathematics) fields. However, future engineers, IT specialists, and researchers will no...
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Marketing spending is decreasing, customer base is increasing – what is the secret to the success of SMEs?
Eight out of ten Hungarian small and medium-sized enterprises are actively working to expand their customer base – according to the latest research results of the K&H Trust Index 2025...
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Dishwasher or manual washing-up?
Dishwasher detergent sales were up 0.7% in January-September 2025 compared to the same period last year. The growth was driven by a 3% rise in volume, while the -2.3 percentage...
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Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026
Signature 40 – the Hungarian list that is going to become a Central European format – in collaboration with Campaign magazine – involving five countries. This article is available for...
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Despite the drought, there will be no shortage of high-quality Hungarian fish
Although the drought has caused serious damage to domestic fish farms this year, there will still be plenty of fresh, Hungarian freshwater fish on the Christmas table. According to the...
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Ben & Jerry’s directors set to depart by end of year
Ice cream company Ben & Jerry’s has announced changes to its policies, introducing a nine-year term limit for board members. As part of the changes, directors who have served on...
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(HU) Kautzky Szemők Adrienn: Vigyázzunk a sarlatánokkal
Sorry, this entry is only available in HU....
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Table wheat prices remain below last year’s level
According to the December forecast of the US Department of Agriculture (USDA), the world could harvest 838 million tons of wheat in the 2025/2026 marketing year, 5 percent more than...
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dm invests €230 million in new distribution center in Kronstorf
dm drogerie markt is launching the largest single investment in its history: €230 million will be spent on building a new 43,000-square-meter logistics hub in Kronstorf, Upper Austria. The facility...
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Mars Commits €18.5m To Sustainable Rice Sourcing
Mars, the company behind brands like Ben’s Original, Tasty Bite, and Seeds of Change, is investing $20 million (€18.5 million) from 2020 to 2030 in sustainable rice sourcing. This initiative...
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Superbrands celebrated again in 2025
Hungary’s leading brands received the Superbrands and Business Superbrands awards at a gala event in November. The award is also a recognition of the consumer and business segments, symbolizing quality,...
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László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”
This article is available for reading in Trade magazin 2025/12-2026.01 – Looking back after thirty years: how do you remember the launch of Coop? – It was a very good...
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(HU) Karácsonyi tv-reklámok 2025 – indul a közönségdíj szavazás
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The Hortobágy fish farm delivers one hundred tons of fish to stores every day
As Christmas approaches, the Hortobágy fish farm is already delivering a hundred tons of live and processed fish to stores every day, and more fish is sold in December than...
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Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains registered in Hungary to compete. The results were announced on 25 September 2025, at the gala dinner of our...
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K&H: significant price drop in the pork market
The European pig market experienced a significant price drop during the autumn, which also affected Hungarian farmers. In the European Union, the price of carcass weight pork fell by about...
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In a luxurious environment, with unlimited tasting: the 9th Indoor Beer Festival is coming
The demand for premium gastronomic experiences is growing spectacularly in Hungary, and the 9th Indoor Beer Festival is building on this trend, which awaits visitors in the elegant spaces of...
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Nébih: labeling errors found in dry rosé sparkling wines
The National Food Chain Safety Authority (Nébih) tested dry rosé sparkling wines. The tested alcoholic beverages were suitable from a food safety perspective, but official proceedings were initiated against five...
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What are you eating today? – Focus on food packaging
How can we protect food from physical, chemical and biological effects? How can the shelf life of food be extended? How can we preserve the freshness of products and prevent...
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What makes a good advertisement today?
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation on advertisements deemed successful by the company, at this year’s Business Days conference. This article is...
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If you want fresh pine, look for Hungarian-produced pine
Nearly two million pine trees will be sold nationwide in the coming days, and buyers can now typically find Hungarian-produced pine trees of all pine species. According to a joint...
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The 7th Art is Business Awards were presented
On December 10, 2025, the National Dance Theatre hosted the 7th Art is Business Awards. The awards were presented – in a unique way in the country – to companies,...
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From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD – this growth was much more moderate than the dynamics of previous years. As shampoos account for...
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