The menu of the routine caterer – Picture of the day
The menu of the routine caterer – Picture of the day
The American restaurant owner believes that he knows the psyche of women (or at least how couples work), who highlighted an unusual item on his menu: “My girlfriend is not...
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In the OECD, inflation slowed down in April
In April, the annual growth of consumer prices slowed down to an average of 7.4 percent in the countries belonging to the Organization for Economic Cooperation and Development (OECD), from...
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ALDI permanently reduces the price of every third dairy product
ALDI Hungary continues its long-term price reduction, and from today it will reduce the price of 85 products, mainly refrigerated products, significantly, by as much as 45%. In June, ALDI...
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A new recipe and a bold visual image: Sprite’s new campaign advertises an irresistible taste throughout Europe
Sprite is renewed: Coca-Cola’s iconic refreshing drink comes with a new flavor and a bold new visual image. The brand’s latest global ATL creative campaign primarily encourages Generation Z to...
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Smart solutions were created at the MATE x Penny idea competition
A multi-round student idea competition with a total prize of HUF two million was organized in cooperation with the Hungarian University of Agriculture and Life Sciences and PENNY. The project...
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Budapest Metropolitan University students worked on the marketing challenges of SPAR’s 16 Hungarian suppliers
This spring, the SPAR Supplier Academy was also included in the curriculum of the Budapest Metropolitan University. In the past six months, the students of the university were able to...
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700 new products have been added to the dm range in the name of beauty and health
This spring, dm expanded its range again with 700 new products in the facial care, natural cosmetics, reform food, medicinal products, oral care and household categories. Thanks to the expansion,...
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What does not kill you makes you stronger
Today there is only one stable factor that is present in the daily lives of market players: CONSTANT change! However, as the saying goes, what doesn’t kill you only makes...
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The Munch application against food waste is becoming more and more popular
A large quantity of valuable food goes to waste or ends up in landfills worldwide. Approximately 87.6 million tons of food is wasted annually in the EU alone. This is...
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Mineral water – a treasure that (still) exists
Our magazine sat down for a conversation with Severus Nacsa, commercial director of Aqua Lorenzo Kft. and dr Zsófia Szlávik, the company’s head of marketing. This article is available for...
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Almost half of Hungarian Generation Z youth would take up a job abroad
Despite the economic slowdown, the Hungarian labor market is still tight, the unemployment rate was 3.9% in April, which is considered low. The Hungarian economy is still short of workers....
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GFM: payments are continuous in the Széchenyi Card Program
In particular, given that domestic small and medium-sized enterprises account for the majority of the employed and provide the livelihood of millions of families, the government is committed to increasing...
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Two decades, and hundreds of thousands of pallets and kilometres
Palmsped Cargo celebrates its 20th anniversary this year. Owner and managing director Nikoletta Kiss: “Our sales revenue is expected to surpass HUF 3bn in 2023, and the number of Palmsped Kft.’s...
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Offering a stable vision for the future to retail partners
Our magazine sat down for a conversation with Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt. This article is available for reading in Trade magazin 2023/6-7. – How did the...
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The Ministry of Economic Development draws attention to the rules of student work
The Ministry of Economic Development’s announcement on Monday draws attention to the regulations regarding the work of students. According to the Labor Code, the general rule is that anyone over...
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Tesco scraps two billion pieces of plastic from its business
Tesco has announced that it has removed more than two billion pieces of plastic from its UK business since the launch of its 4R – Remove, Reduce, Re-use, Recycle –...
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No concrete plans for TikTok Shop in continental Europe
TikTok Shop has been launched in parts of Asia, followed by expansions in the United Kingdom and the United States. However, there are currently no plans for a launch in...
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About two-thirds of the unified applications were submitted by farmers this year with the help of the National Chamber of Agrarian Economy
The village farmers of the National Chamber of Agrarian Economy (NAK) actively contributed to the submission of uniform applications this year. More than 65 percent of the 164,603 applications submitted...
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Aldi Nord Commences Self-Scan Tests Via Smartphone
Discounter Aldi Nord has commenced testing self-scanning via smartphone in one of its stores in the Netherlands, Retail Optimiser has reported. At the Aldi store in Berkel-Enschot near Tilburg, customers...
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PepsiCo to invest $72 million in Britain’s Walkers factory
PepsiCo Inc said it would invest 58 million pounds ($72 million) to boost potato crisp, or chips, manufacturing at its Walkers factory in Leicester, in what represents the consumer goods...
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A Bulgarian driver crashed on the M5 with hidden conterfeit drinks
The Bulgarian driver who transported hundreds of liters of alcohol on the flatbed of his truck was trying to get from Bulgaria to Belgium, but the tax inspectors of the...
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Feel free to eat local fruits
The responsible and conscious decision in all areas is to consume seasonal, i.e., domestic fruit harvested at the time of natural ripening, said Minister of Agriculture István Nagy. The head...
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Beef burger branding – Video of the day
In our opinion, blogging is a smarter (and cheaper in the long run) branding of a food truck’s hamburger than any logoed packaging material. And even more internet-like!...
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For all thirst! – The picture of the day
A relatively small key holder, which does not pull down or push out of the pocket, and can be used as a bottle opener and corkscrew: a toy from the...
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DURILLO durum pastas 500 g
Premium quality durum pastas made using the cutting-edge technology of Italian pasta maker FAVA, with the necessary dough rest period. DURILLO products are available on store shelves in modern resealable...
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The lastest issue of Trade magazin is out now!
You can read in detail about this year’s FMCG Retailer Ranking, the annual reviews of the companies on the list, the summaries of market researchers, and the accompanying analyses from...
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István Nagy: the positive effects of mandatory store promotions are already visible
Although it has only been in effect for a short time, since it was introduced on June 1, the very positive results of the mandatory store promotions are already visible...
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Magyar Termék Nonprofit Kft. has come up with another inventive prize game
Those who participated in Magyar Termék and PENNY’s joint “A domestic is always a winner!” were able to enrich themselves with a 15-minute shopping experience. in his promotion. Almost 4,500...
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Grill, summer, I love it – Auchan is waiting for you with 107 special offers during the grilling season
If it’s summer, then barbecue! A cozy barbecue with friends or family is a priceless experience, but the ingredients are now very affordable at Auchan. Those who have not yet...
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