Brand building at festivals
Brand building at festivals
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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SHOP! Ideation
At the time of going to press, it was announced that SHOP! USA & Canada’s annual SHOP! Ideation Conference & Retail Challenge will take place on 20-21 October in Providence,...
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A community of former hospitality students
Gundel Károly Hospitality and Tourism Technical School has launched the Gundel Alumni Community programme, in which former students can connect with each other. The programme’s objective is to strengthen the...
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Gordon Ramsay partners with Flora
World-famous chef Gordon Ramsay has entered into a partnership with the Flora Food Group, which markets its plant-based butter alternatives under the Rama brand name in the UK. This article...
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Duckweed could be the next superfood
Duckweed has been declared fit for human consumption by the European Food Safety Authority (EFSA) and could soon be available on the European food market, as a sustainable and nutrient-rich...
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Turnaround in the domestic potato market: production up, prices down
In 2024 the volume of domestic crop production was down 11%, but the quantity of potatoes grown increased by 3.7%, breaking the negative trend of recent years. This article is...
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Plant-based foods and meat-like names
The French Supreme Court’s decision to allow manufacturers of plant-based meat substitutes to continue to use terms familiar to the meat industry such as “steak”, “sausage, “bacon” or “hamburger” should...
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Mosa Meat to enter the European market with cultured beef fat
Dutch company Mosa Meat has submitted an application to the European Commission (EC) and the European Food Safety Authority (EFSA) for the marketing of beef fat cultivated in bioreactors. This...
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FANAN hummus comes in new packaging and flavours
In response to the dynamic growth of the hummus market, Bezula Kft. has introduced the FANAN Falat product range. This article is available for reading in Trade magazin 2025/4. In...
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Vegan KitKat to disappear from the market
After four years Nestlé is discontinuing vegan KitKat on most of its markets, as production has become increasingly difficult due to falling demand. This article is available for reading in...
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Ahold Delhaize aims for 50% plant-based protein sales
By 2030 Ahold Delhaize intends to balance animal and vegetable proteins in its European food retail brand portfolio. This article is available for reading in Trade magazin 2025/4. The company...
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Munch saved 1,700 tonnes of food in 2024
According to Munch’s latest Sustainability Report, Hungarians saved more than 1,700 tonnes of food in 2024. This article is available for reading in Trade magazin 2025/4. By reducing food waste...
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Auchan supported communities with more than HUF 1 billion in 2024
Auchan Magyarország sponsored local communities with more than HUF 1 billion in 2024. This article is available for reading in Trade magazin 2025/4. Food rescue was a priority, with more...
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Walmart to introduce a price prediction system
Walmart’s goal is to strengthen its food supply chain by using a price prediction system to better assess medium- and long-term climate risks, which are relevant to the global agricultural...
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KSZGYSZ honours the best in the domestic environmental industry
On the first Saturday of March the 24th National Environmental Meeting and Awards Gala was held, where the Hungarian Association of Environmental Enterprises (KSZGYSZ) recognised special efforts in sustainable development....
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Lekkerland opens cashierless store at Frankfurt airport
REWE Group member Lekkerland has opened Germany’s first cashierless airport store in Terminal 1 of Frankfurt Airport. This article is available for reading in Trade magazin 2025/4. The AI-powered, unmanned...
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Sustainable mass catering is the focus of the Public Sector Catering Competition
This year is the 10th that the Public Sector Catering Competition (KÖSZ) is organised, bringing together catering professionals from institutions and workplaces to test their skills. This article is available...
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AI trends in 2025: SAP’s predictions
SAP predicts that AI will be embedded in business processes in 2025, playing a key role in data management, decision-making and customer interactions. This article is available for reading in...
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Responsible Gastro Hero Foundation: Valentine’s Day generates lots of waste
Every year more than 100,000 tonnes of waste is generated in Europe on Valentine’s Day, 70% of which is single-use packaging and short-life gifts. This article is available for reading...
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EUR 150bn for AI development in Europe
At the AI Action Summit in Paris this February the “EU AI Champions Initiative” was unveiled: this is a strategy to invest EUR 150bn in European AI start-ups over the...
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New regulation for protecting consumers
On 2 February the AI Act, the European Union’s first regulation on artificial intelligence entered into force. This article is available for reading in Trade magazin 2025/4. The legislation applies...
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Too Good To Go unveils food waste reduction platform
Too Good To Go has launched a new AI-powered platform to help retailers reduce food waste and thus increase profits. This article is available for reading in Trade magazin 2025/4....
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Tens of thousands of Hungarian companies need to comply with ESG standards
Under the ESG law, from 2025 not only large companies but also their suppliers will have to comply with sustainability standards. This article is available for reading in Trade magazin...
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Nearly EUR 6bn in fines since the start of GDPR
DLA Piper reports that EU data protection fines have reached EUR 5.88bn since the GDPR came into effect, from which EUR 1.2bn were imposed in 2024. This article is available...
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Mercadona to introduce personalised AI shopping assistant
A personalised AI-based shopping assistant called MercadonIA makes it easier for Spanish shoppers to plan their weekly meals and shopping. This article is available for reading in Trade magazin 2025/4....
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Nébih supports EUDR preparations with a thematic website
It is best to start preparations for the EUDR already now: the regulation covers seven product groups, including cocoa, coffee, soy and palm oil. This article is available for reading...
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IBM and L’Oréal develop sustainable formulations
IBM and L’Oréal are working together to develop sustainable and high-performance cosmetic products. This article is available for reading in Trade magazin 2025/4. The parties will use IBM’s generative AI...
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Young people believe everything the machine says
According to a study by EY, Microsoft and TeachAI, almost everyone who belong to Generation Z are using AI, but many don’t recognise the error-containing or misleading information generated by...
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Hungary and FAO put cooperation on a new footing
Maurizio Martina, deputy director-general of FAO and deputy state secretary Oszkár Ökrös have discussed the establishment of new foundations for and the further strengthening of the nearly twenty years of...
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