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AM: farmers are being helped against drought with free water fees, water retention and irrigation modernization
While the government supports farmers by assuming the water service fee and developing irrigation, Brussels and the Tisza Party would make farmers pay for the cost of fighting the drought...
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What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary is considered a frontrunner in Hungary, as it was the first to measure the impact of online retail media tools...
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Energy drinks are now legal: what every shopkeeper should know
New regulations on the sale of energy drinks came into effect on June 11: it is now prohibited to sell energy drinks to those under the age of 18. The...
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Tens of millions with one opening tab – the biggest prize draw in XIXO history has started
This summer, XIXO is preparing for a bigger launch than ever: the largest prize game in the brand’s history has been launched, with nearly 9,000 prizes up for grabs, including...
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Auchan Placc refilled – fresh offer and affordable prices on EFOTT!
Auchan Placc is opening its doors at EFOTT for the third year, where festival-goers can choose from over 600 products. Following last year’s successful appearance, Auchan is preparing even more...
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Hungary’s first PRIMA food OUTLET store opens
Vörösvár Kft. has opened a new chapter in the domestic food trade: on July 1, 2025, it opened Hungary’s first PRIMA FOOD OUTLET store, where customers can access selected quality...
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In several countries around the world, there will be Hungarian inscriptions on McDonald’s cola glasses
Starting in July, McDonald’s restaurants in several countries around the world will be introducing a new edition of the long-standing McDonald’s and Coca-Cola cup campaign – the 2025 series is...
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The prices of household and hygiene products can also be tracked in the Price Watch
The online Price Monitoring System operated by the Hungarian Competition Authority (GVH), which is exactly two years old today, has been expanded with 42 new product categories. This means that...
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From July, you can donate to help families at MOHU REpont machines
From July, donations can be made to a new purpose, helping families in difficult situations and developing children, at REpont vending machines. The donation is divided between three aid organizations;...
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Kärcher strengthens its position in Hungary with a new center
On June 30, 2025, Kärcher Hungária Kft.’s new service center in Biatorbágy was ceremonially inaugurated. The company’s growing market share motivated the investment. In addition to the professional products offered...
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Dr Tamás Kozák: “High inflation casts a long shadow”
Our magazine asked Dr Tamás Kozák, general secretary of the National Trade Association (OKSZ) about the current state of the sector. This article is available for reading in Trade magazin...
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This year’s melon season has started, juicy Hungarian cantaloupe and honeydew melon are now available
Although the cool spring delayed the start of the domestic melon season by a few weeks, there will be no shortage of high-quality, tasty Hungarian melons and cantaloupes on the...
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Furmint wins gold: Zwack Izabella Winery’s white wine receives gold rating at this year’s Decanter competition
The 2021 Furmint of the Dobogó Winery, founded by the Zwack family, won a gold medal with 96 points at the prestigious Decanter World Wine Awards 2025. The item entered...
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Lantmännen invests in plant-based milk company Sproud
Swedish agri-food company Lantmännen has acquired a 10% stake in plant-based milk company Sproud. This article is available for reading in Trade magazin 2025/6-7. Founded in 2018, Sproud’s plant-based milk...
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Henkel Hungary: Career, values, timeless trust
One of the world’s most comprehensive employer brand research studies, Randstad Employer Brand Research 2025, has yielded remarkable results for Henkel Hungary. According to the research*, Henkel Hungary has become...
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Szürkebarát Duel in Badacsonytördemic
A truly unique wine event of national significance is coming to the Badacsony wine region: Hungary’s largest Szürkebarát tasting, titled “Szürkebarát Duel,” will debut this year, organized by the Badacsony...
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Szentkirályi Hungary has come up with a new product family
Szentkirályi Magyarország is launching its functional product line based on Theodora Calcia mineral water, free of preservatives, dyes and sweeteners, with three new flavors. A new product is coming to...
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A “full-on” experience in the DM – got2b’s summer beauty event took self-expression to a new level
Creative self-expression, new dimensions of hair styling and uniqueness were the focus of the summer launch event got2b x dm held on June 26, 2025 at the dm store in...
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The SAMEDAY Hungary application has been launched – parcel management becomes much simpler
SAMEDAY takes customer experience to a new level: the courier company’s official application, which was launched in a pilot program in May, is now in full operation and has many...
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Voluntary price restrictions on medicines come into effect today
.The government always acts against unjustified price increases in the interest of the population, especially families and pensioners, and therefore welcomes the fact that, after banks, telecommunications companies and insurance...
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OTP Mobil will now operate as SimplePay
From July 1, OTP Mobil Kft., the developer and operator of payment solutions, will continue to operate under the name SimplePay Zrt. From now on, the digital payment solutions offered...
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Erika Csikesz joins Indamedia
Erika Csikesz, former Sales and Digital Director of TV2 Group, will continue her career as CEO of DisplayNOW Zrt., part of Indamedia. The renowned professional will join the company on...
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Nébih: A grape disease called golden yellows has also appeared in the Villány region
The grapevine disease known as golden yellows has also appeared in the Villány region, so 15 out of 22 Hungarian wine regions are now affected – reads the information published...
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Savencia closes its processed cheese production plant in Répcelak
Savencia Fromage & Dairy Hungary Zrt. (formerly Pannontej) is reorganizing its operations in Hungary, closing its processed cheese production plant in Répcelak and further strengthening production in Veszprém, the company...
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Corrugated cardboard could revolutionize contemporary art
Corrugated cardboard not only leaves an 80 percent smaller ecological footprint than traditional materials, but due to its 92 percent recycling rate and spectacular usability, it has become the new...
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Grapevine golden yellow disease has also appeared in the Villány region – Nébih calls for increased protection
The Grapevine flavescence dorée (FD) pathogen, which causes grape golden yellow disease, is currently confirmed to be present in 12 counties, and 15 out of 22 wine regions are now...
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The SZÉP card remains stable – even if not at Lake Balaton
Although its popularity has decreased slightly, the SZÉP card is still a key player in the Hungarian cafeteria system: according to the latest data from the K&H SME Confidence Index...
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The number of residential air conditioners in Hungary could increase by one million – so let’s choose wisely
The number of household air conditioners in Hungary has increased tenfold in two decades, currently one and a half million such devices are in use, but in the next five...
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HGL triples its area in the HelloParks Maglód megapark
HGL has signed a lease agreement for another 10,000 square meters in the industrial real estate developer HelloParks’ megapark in Maglód. The dynamically growing logistics service provider started its operations...
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