Theodora

Theodora

The film uses emotions and the dynamism projected by emotions to present Theodora mineral waters and the fact that they are an organic part of our everyday life, the best...

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SIÓ

My world is the world of SIÓ and it has been so for thirty years. SIO organises a major prize game for consumers to commemorate the jubilee. In the advertisement,...

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Fütyülõs

The TV ad is part of the new communication of Fütyülős based on the Carpe Diem feeling. The target group of Fütyülős enjoys life, the given moment, does not care...

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Rapidly growing young in the Nestlé nest

A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...

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Migration between channels

The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...

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Current figures about our FMCG market

Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...

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Billions – on conditions

By signing the New Hungary Development Plan on 9. May, it was finally decided how much money will be available from the total of HUF 7,000 billion for development of...

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Criteria criticised

The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...

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Not very useful for trade

According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...

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New tracks for market research

Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...

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Vienna fair: satisfied organisers

“This is not to be missed” – we thought after reading the invitation to the fair titled Food and Drink from Eastern and Middle Europe”, which was held for the...

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„Surprising degree of interest shown”

Hungarian companies displayed a surprising degree of interest in the Vienna fair. Owing to the number of exhibitors, the floor area booked originally, had to be increased from 100 to...

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Austrian exports soaring after some hard years

Austrian food producers do not complain about being in a small market. Instead, they successfully look for possibilities to export their goods. Josef Domschitz (45), the officer responsible for competitiveness...

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The way to Hungarian shelves

Austrian have learned from the flood of imports to their market at the time of their accession to the EU and prepared for a similar flood of exports in 2004....

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P&G, Spar: effects of IT on business processes

134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...

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The stores of tomorrow

All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...

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Polish culture and taste in the Central Market Hall

3. Polish Turist Days in Budapest between 31 Mai and 2. June. On the pleasant event not only the polish folk artist and their works, but the famous polish gastronome...

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Food direct for woman

Slight lady smiles onto the consumer on the cereal's bag, yoghurt is filled in a bottle which forms the woman body, also the chocolate shows the cheesy woman body. Although...

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Bird flu infects two people in UK

Two people have been infected with the bird flu virus that has caused an outbreak on a farm in North Wales. A further nine people are currently experiencing flu-like symptoms...

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Coke in Talks to Buy Highland Spring

Coca-Cola Co. is in talks to buy Britain's No. 2 bottled water brand Highland Spring in a potential 500 million pound ($992.7 million) deal, British Sunday newspapers reported.   The...

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Further problems for Danone in China

More than 118 tons of imported Evian-branded mineral water failed to meet China's food safety standards, according to national quality supervisors. Evian bottled water imported on February 18 contained 100...

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Vanillia again

Coca-Cola North America has reintroduced Vanilla Coke to its 'sparkling beverage' line-up.   The soft drinks company said that the brand relaunch will include new logos and packaging. The company...

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No deal in international coffee talks

Coffee processors and producers will have to wait another year for a new International Coffee Agreement after talks over the last week failed to make a breakthrough.   It means...

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Winter Invasion 2008 – focus on Budapest culture life

This year the event brought 25 500 extra guest nights to the Budapest hotels with the participation of 70 suppliers. Following the success of the first edition of the Budapest...

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Mellow Moods first 4 stars hotel in Budapest is open

The 57 rooms in hotel offer a combination of ultra modern facilities and stylish interior design. The hotel building is a former apartment house, redesign by Mellow Mood. Since the...

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SabMiller moves to Zug

Because of the high tax cost the SabMiller Group, the owner of the hungarian Dreher Brewery, relocates his european center from Hungary to Switzerland.The administrations of the european SabMiller Center...

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Non-GMO driving Russian food price increase

New voluntary screening and voluntary 'No GMO!' labelling is driving up food prices in Moscow, according to reports. At present only foods sold in Russia that do contain genetically-modified organisms...

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Successful diet competition between companies

The target was not to hunger, but eating scienter and sporting regularly, and helping in it to each other at the workplace.  121 groups with 821 peoples enter for the...

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Alcohol Powder

Five Dutch students food sience, developed a powder which only needs water to become an alcoholic drink.The powder is named Booz 2 Go, the drink contains 3% alcohol. Market research...

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