AXE

AXE

Rejuvinated fragrances from axe + a little bomchickawahwah. Agency: BBH London Customer: Unilever Magyarország Kft. Product: AXE Apperance: Kereskedelmi tv, kábelcsatornák Period: May–August 2007...

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Company card

The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...

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A cup ahead of others

The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....

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How to find talent?

The club meeting and grill party held by Trade Marketing Klub on 7. June, was the garden of Szamos Marcipán Szépkilátás confectionery. There was plenty of good food, supplied by...

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Esomar conference on knowledge of consumers

Consumer research has become the focus of market research lately. As a result of increased interest shown in the subject, Esomar held a conference with the title „Knowledge about consumers...

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Head of P&G an employee of consumers

The title of this year’s ECR Europe conference was “Passion for growth”. During the conference, we learned a few things about Alan G. Lafley-t (60), president and CEO of Procter...

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Private meeting in Amsterdam

Mostly small to medium businesses are interested in joining the international production of private labels in Hungary. 1,600 companies from 70 countries attended the world exhibition held in Amsterdam at...

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Enter the olive oils

Olive oil is a small category but it shows dynamic growth. Annual retail sales exceed HUF 2 billion . According to the Retail Index of Nielsen, growth was over 21...

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In pleace of Beach House Coke Club in Siófok

On 30 of June the softdrink company starts with a new brand on Balaton beach. In the Coke Club there step up hungarian and alien bands, but there will be...

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Hotel Kálvin joins Best Western

The Debrecen Hotel Kálvin has become a member of Best Western International following renovation of the 3-star hotel in accordance with the standards of the hotel chain.   Representatives of...

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Hotels next to Budapest spas?

The number of visitors to spas and the revenues should be increased and more services are needed, says Mr Tibor Ferenci, newly appointed CEO of the Budapest Healing Baths and...

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Golf development on the way on Balaton north shore

Royal Balaton Golf and Yacht Club will open next year between Balatonudvari and Örvényes on a 70-hectare site. The clubhouse and some parts of the golf course will open this...

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English-speaking wine drinkers top consumption survey – research

English-speaking wine consumers drink wine more frequently than consumers in other major wine export markets, new research suggests. According to data from Vinitrac Global Monitor, published by Wine Intelligence, 55%...

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24-hour strikes at Coca-Cola England

Coca-Cola faces serious disruption to one of its major European bottling plants as workers threaten a series of 24-hour strikes during the busy summer period. Strike ballot papers were distributed...

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Scottish cookie company to adopt traffic light labelling

Paterson Arran claims to be the first manufacturer in Scotland to use the Food Standard Agency's traffic light labelling system on its products.   The company will use the labels...

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We have an embassador in CSR Europe

The Hungarian Association for Environmentally Aware Management is from now member of CSR Europe, the non-profit organisation that promotes corporate social responsibility. The CSR Europe's (founded in 1995), mission is...

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Retail sales decreased

According to KSH data the Hungarian retail sales dropped by 0.5% month on month in April, the 2.5% yr/yr decline is the greatest fall detected in this decade.  Hungarian retail...

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First of July starts the Electronic Export Custom Formalities

After successfull testperiode from spring the Export Custom Formalities could be pass in electronic from next month. The purpose of the ECS/AES project is to provide a solution that will...

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Business Center to build in Ferihegy

Budapest Airport will be developed as a self-contained “Airport City” with a 4-star hotel and conference facilities, car parking, a business and trade park. Hochtief Airport (HTA), new owner of...

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The pay off dispute came to an end

After two years break HSMAI has hungarian department again. The membership in the in 1927 founded HSMAI is important for hungarian professionals, because it is the leading organization of sales...

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German beer prices set to leap as barley costs soar

The energy and food sectors are competing for the same raw materials and the same acreage. Short supplies of barley look set to force German beer prices in the country's...

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EU welcomes vodka vote compromise

The outcome of a decisive EU parliamentary vote on a definition of vodka could eventually end the uncertainty in the beverage sector about a controversial labelling issue. Parliament yesterday voted...

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Functional sports drinks market set for further growth

Growing consumer interest in maintaining a healthy diet and participating in sporting activities will contribute to growth in the functional sports_drinks (FSD) category over the next five years, according to...

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(HU) Amstel Pulse a Heinekentől

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(HU) A legtorkosabb vendég kerestetik

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(HU) India felé kacsingat a Tesco

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(HU) Megint divat lesz a zacskós tej?

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