Market News
XII. Laurel Retail Conference – the future is visible in action
On May 28, key players of the retail sector will gather once again at the Larus Event Center in Budapest. Laurel will host its professional conference for the twelfth time,...
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Chicken and eggs are getting more expensive: another wave of price increases hits Hungarian households
Hungarian households are facing another wave of food price increases, with poultry and eggs becoming significantly more expensive in early 2025. According to the latest report from the Agricultural Economics...
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Hungary Withdraws Retaliatory Ban on Meat Imports from Neighboring Countries
The Hungarian government has officially revoked its recent ban on meat imports from several neighboring countries, including Poland, Croatia, the Czech Republic, Slovenia, and Romania. The decision was published in...
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Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform: it is a complex, experience-based interface between brands and consumers. In this article we show how brands are harnessing the...
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Adjusted for inflation, household wealth has not grown as much
The median net wealth of Hungarian households rose to 30.6 million forints by 2023 – but inflation and inequality cloud the picture. According to the latest “What do we live...
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Both consumers and producers benefit from initiatives promoting local products
Local products are becoming increasingly popular among customers, which also represents an excellent opportunity for local producers and businesses producing artisanal food. The success of the exemplary store launched by...
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Nothing is certain in the world, except taxes – or are they not even certain anymore?
Coping with a dynamic and often unpredictable economic environment, effectively applying generative artificial intelligence in tax, and developing tax teams – these are the three key tasks facing tax leaders...
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BioTechUSA and FC Barcelona: partnership reaches new level with Pedri and new product
The BioTechUSA Group has been FC Barcelona’s global nutritional supplement partner since September 2024, and now they are taking their partnership to the next level. Besides launching the first Barcelona...
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Hungary faces historic cherry crop failure due to spring frosts
Hungary’s cherry sector is experiencing its worst year in 25 years, with spring frosts wiping out 70–80% of the expected harvest, according to Pénzcentrum. Farmers anticipate just 2,000–3,000 tons of...
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Experiences and indulgence at this year’s Grüne Woche
Grüne Woche, a top event of the agricultural and food industry, took place in Berlin at the beginning of the year. This article is available for reading in Trade magazin...
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Think Calmly! – the GVH helps with information materials
The digital world, including influencers, has an increasing impact on consumers’ everyday lives. The Hungarian Competition Authority (GVH) is therefore paying special attention to the advertising activities of opinion leaders...
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Péter Szijjártó spoke out against Ukrainian imported GMO foods
Hungary will vote against the European Union’s extension of unlimited, full duty-free access to Ukrainian agricultural products, as it would cause serious damage to member states, Foreign Minister Péter Szijjártó...
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FAO’s Food and Agriculture Strategy Meeting to be held in Budapest
The two-day informal consultation organized by the Food and Agriculture Organization of the United Nations (FAO) began today, once again in Budapest. The meeting aims to develop FAO’s priorities for...
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Make-up and what is behind it
The decorative cosmetics segment is evolving quickly – this is a trend confirmed by manufacturers, distributors and sales channel representatives alike. This article is available for reading in Trade magazin...
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Dramatic frost damage hits Hungarian fruit production – A paradigm shift is needed
The year 2025 will go down in history as one of the most serious crises in Hungarian fruit production. Dr. Ferenc Apáti, president of FruitVeB – Hungarian Fruit and Vegetable...
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AM: Hungarian-Bavarian agricultural relations at the threshold of a new beginning
It is very instructive that we were able to agree on almost all issues. We must seek cooperation and how we can jointly provide effective answers to the emerging challenges...
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“Bite-sized Stories: Tales Without a Leftover” – Nébih announces a story writing competition
The National Food Chain Safety Office (Nébih) has announced its first national story writing competition, the Maradék bez szélkül program, to draw attention to the problem of food waste through...
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Revolution in animal feed: olive-fed larvae and insect protein from the future
Insect protein production is becoming increasingly important in sustainable agriculture, but economical production remains a serious challenge. One of the most promising solutions has now been presented by a Spanish...
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Zsolt V. Németh: water management directorates must also deal with flood protection and water retention
Although water retention tasks and drought protection have become more important due to climate change, water management directorates must also deal with the management of excess water and flood protection...
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Heineken curbs global water use by 11%
Heineken reduced its water use by 11% globally last year compared to 2018. This article is available for reading in Trade magazin 2025/5. The brewing company implemented its water efficiency...
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The Chamber of Agriculture is organizing career orientation camps for primary school students this year as well
In order to popularize agricultural professions, the National Chamber of Agriculture (NAK) is organizing free career orientation camps for primary school students in grades 5-6-7 at 19 locations across the...
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Balaton gastronomy is being raised to a new level: the Balaton Culinary Workshop can provide a solution to seasonality and labor shortages
The region’s restaurants, wineries and vocational training institutions have jointly developed a system that has become a national model – with local ingredients, modern education and real market experience. The...
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Ministry of Agriculture: China would develop its wine sector with Hungarian experts
China would develop its wine sector with Hungarian experts – the Ministry of Agriculture announced in a statement sent to MTI on Tuesday. According to the ministry, Deputy State Secretary...
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Hungarian Leasing Association: Many are waiting in the leasing market, state-supported schemes remain vital
The domestic leasing market has seemingly performed stably in the first months of 2025, but subtle shifts are emerging beneath the surface. While the amount of new financing has barely...
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We share the same goals with France regarding European agriculture
The interests of Hungarian and French farmers have always been the same, we are also on the same page when it comes to our agricultural policy goals, whether it is...
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Alcohol-free drives success for sparkling wine giant
Henkell Freixenet, one of the world’s leading sparkling wine producers, saw 23.6% growth in its booze-free bottles last year, lending further weight to the argument that no/low could be the...
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Innovation is the engine of competitiveness in mushroom production too
The technological developments in the horticultural sector, including intensive mushroom production, are of paramount importance, which is why the government also supports the implementation of these serious investments. These significantly...
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Kaufland Launches Own-Brand Products Made With Cocoa-Free Chocolate
German retailer Kaufland has launched its first own-brand products made with a cocoa-free chocolate alternative, ChoViva. The chocolate alternative, from start-up Planet A Foods, is produced by roasting sunflower seeds...
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Hungarian-American agricultural relations have gained new momentum
The University of Debrecen and South Dakota State University signed an agreement on the Hungarian-American dual degree precision agricultural engineering training program in a ceremonial setting. Deputy Secretary of State...
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Digital Innovation in Stores: Nielsen IQ and Vusion Group Join Forces
Nielsen IQ and Vusion Group have announced a strategic partnership aimed at driving the technological advancement of brick-and-mortar retail stores. The collaboration will focus on integrating sales data, shelf observations,...
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