Nestlé recals three of its coffees

Nestlé recals three of its coffees

Nestlé Hungária Ltd. recalls the Alta Rica, Cap Colombie and Espresso instant coffee product lines – published the Hungarian Food Safety Office, on its website. The reason of the recall...

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SIÓ: Twenty pallets of Fruit juice for the volunteers

The SIÓ-ECKES Ltd. offered several millions HUF worth of fruit juice to the professionals and the volunteers, who are fighting against the flood in Northern Hungary. Friday afternoon, with the...

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Metro continues its Asian expansion

German trading group Metro is massively expanding in China and at other growing markets in Asia. In long terms Asia, and in particular China always played an important role in...

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Tesco supports the introduction of minimum alcohol prices to combat against abuse

Tesco supports the prohibition of the distribution of alcoholic products below cost prices in Britain. The new British government would impose minimum prices for drinks in order to discourage excessive...

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The PepsiCo also invests in Chinese agriculture

The U.S. PepsiCo. will invest 2.5 billion USD in China in the next three years – announced Indra Nooyi, president and CEO of the company in Friday in Shanghai. The...

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The food industry should be treated as a strategic sector

The food industry may ruin, if we fail to boost innovation – states the Hungarian National Food Technology Platform. According to their calculations; 45-50 billion HUF should be invested in...

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There is no ceasefire between the stores and the suppliers

Next week, the suppliers will make a statement against those food retail chains, that are most violate the unfair trading practices law. The two major problems with the food retail...

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Széchenyi Card: 7.6 billion debt, from 750 billion

The Hungarian companies has reached 750 billion HUF credit line through the Széchenyi card system. Currently 1600 companies are on the black list, but the bankruptcy rate is relatively low.The...

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Hungary's competitiveness has improved

Hungary improved from last year’s 45th place to the 42nd in IMD’s 2010 competitiveness rankings – reports the Swiss IMD, the world's leading business school. According to the latest ranking;...

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The Sausage Festival of Békéscsaba to improve

The Sausage Festival of Békéscsaba to be developed to one of the most dominant gastronomic and cultural festival of Central and Eastern Europe, within five years – notified Ambrus Zoltán...

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We can trust only in certified organic products

The Biokontroll Hungária Nonprofit Ltd. will install mobile laboratories in order to test organic food production and the products. The three vans will carry out at least 500 checks in...

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The Ifo-index shows an improvement the global economic sentiment

The global economic sentiment index of the German IFO Institute for Economic Research improved further. The index of the second quarter rose to 104.1 points, from the former 99.5 points...

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The Hungarian Food Bank Association surprises 28 thousand children

As the result of the fundraising initiative of the Hungarian Food Bank Association a total of 28 thousand needy children will receive gifts on the occasion of children’s Day. The...

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Recognized artists in the national jury of Henkel.Art.Award 2010

Henkel Hungary Ltd. invited four artists to assess the works of Hungarian artists who take part in the Henkel.Art.Award 2010 competition, and to select three of them who can participate...

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The European Parliament does not support meet glueing

The European Parliament vetoed the European Commission's decision, which made it possible to use the thrombin enzyme as food additive. The thrombin was used to glue the meet parts that...

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Shoe care brands are strong

The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...

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Gloomy Sunday?

The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...

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Tracked fleets

Many companies distribute solutions such as vehicle tracking system, satellite fleet management system or GPS fleet tracking. In everyday conversations GPS (Global Positioning System) means a navigation system installed in...

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PDA and smartphone: about to merge

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

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Behind the scenes

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

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Down on your knees or standing up?

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

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Hungarian delegation in Paris

Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...

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Hungarian POP contest

POPAI Hungary joins the international POPAI Awards series by announcing a competition for POP tools. The jurying will take place at the next Business Days in Tapolca. Winners will participate...

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Private life made public

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

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The fourth screen

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

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Design and brand building the P&G way

The significance of in-store marketing keeps growing. According to a report by Nielsen, in-store tools are more influential in shaping awareness than television. So Phil Duncan, the head of P&G...

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Category identifying placement

Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...

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They are the best in promotion

Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...

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It removes stains and preserves colours

DunaPro Zrt., a Hungarian-owned company is the distributor of the Clorox brand, they supply 7,500 stores directly. In 2008, they introduced chlorine-free stain remover Clorox Color to the Hungarian market....

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The world has been drinking Nescafé to wake up for 70 years

Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several...

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