News and articles
Click and win!
Date: 2008-05-01 08:00:00
Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...
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Changes in legislation concerning the environmental charge
Date: 2008-05-01 08:00:00
This year, the Customs Authority has taken over tasks related to the environmental charge from APEH. As László Deák, one of the directors of PricewaterhouseCoopers has told us, this will...
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STR8 Power Pro termékcsalád
Date: 2008-05-01 08:00:00
The multi-stage protection sytem of STR8 deodorants neutralises body odour and offers effective protection all day round....
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Knorr Rafinéria
Date: 2008-05-01 08:00:00
What’s for dinner? This is a recurring problem for many housewives. The three new products by Knorr Rafinéria, which can be prepared in the oven, offer new recipe ideas. Owing...
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Univer expanding in Kecskemét
Date: 2008-05-01 08:00:00
The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...
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Top categories in store types
Date: 2008-05-01 08:00:00
According to data from the Retail Index of Nielsen, the market share of hyper markets and super markets increased in the food market in the February 2007- January 2008 period....
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Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
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Sponsoring helps brands to overcome background noise
Date: 2008-05-01 08:00:00
Sponsoring allows a brand and a program to be linked in a creative way, according to Krisztián Kovács, sales director of TV2. Sponsoring is an important part of their integrated...
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Co-ordination, legislation – together
Date: 2008-05-01 08:00:00
VPOP has called for setting up of a Strategic Committee composed of representatives of all the competent Ministries, and the trade organisations, to work out recommendations and amendments to the...
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Cif Sütõ & Grill Tisztító spray
Date: 2008-05-01 08:00:00
Cif Sütő & Grill Tisztító spray is a detergent which can remove the most stubborn stains from the kitchen and is easy on kitchen surfaces....
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Dreher supporting tomorrow’s entrepreneurs
Date: 2008-05-01 08:00:00
A special pen developed to improve handwriting won the main prize this year in the “Tomorrow’s young entrepreneur” competition organised by Dreher Sörgyárak Zrt. Dreher provides HUF 6 million and...
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Improving confidence index for KKV-s
Date: 2008-05-01 08:00:00
The business confidence index among predominantly Hungarian owned enterprises was up to 97,8 per cent in the first quarter of 2008. No further restrictive measures are anticipated....
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Szentkirályi entering the ice tea market
Date: 2008-05-01 08:00:00
Szentkirályi Ásványvíz Kft. has launched an ice tea product line. These are available in 1.5 and 0.5 litre bottles, in lemon and peach flavours. Their objective is to sell 4.5...
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Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Entities liable to pay environmental charge:
Date: 2008-05-01 08:00:00
– first distributor of product, in case of domestic production, or entity using it for its own purposes; – first domestic distributor of product, in case of import from EU,...
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Szarvasi Mozzarella light 100 g és Szarvasi Mozzarella light mini 100 g
Date: 2008-05-01 08:00:00
It is unique in its category in Hungary, a „light” product with reduced fat content for those who prefer to lead a healthy life....
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Kalinka Premium Vodka
Date: 2008-05-01 08:00:00
Slava is a 27 year old Russian, who has been living in Hungary for 6 years. He likes to live here. He sends video messages to his friends in Russia...
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Healthy Milli for cooking as well
Date: 2008-05-01 08:00:00
Two new products have been added to the Milli brand this spring. Milli Főzőtejszín Light and Milli Főző milk cream are unique in the market, owing to their low fat...
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Coffee with art
Date: 2008-05-01 08:00:00
Creators of the works named „ERNO” and „Enjoy it while flying” finished in joint first place in the Hungarian round of the international design competition organised by NESPRESSO under the...
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Trendy glass bottle is tall and thin
Date: 2008-05-01 08:00:00
According to Éva Gyenge sales manager of O-I Magyarország, innovative elements determine present design trends. The designer bottle of O-I received the highest award, the “Oscar” of the glass bottles...
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Owner of IMIGe in the Ukraine
Date: 2008-05-01 08:00:00
POS Media Europe, the mother company of IMIGe Hungária Kft. has commenced operations in the Ukraine. Their strategic partnership with Atlantic Group allows them to become the market leaders within...
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Tax return changing
Date: 2008-05-01 08:00:00
As of 1. January, annual returns concerning the environmental charge were replaced by monthly, or quarterly returns, depending on how VAT returns are submitted by the taxpayer....
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Montice UHT tej 1,5% és 3,5% zsírtartalommal
Date: 2008-05-01 08:00:00
UHT milk in 1 litre, re-sealable packaging with an Alpine flavour. The milk is processed in a way which allows valuable ingredients, vitamines and its Alpine flavour to be retained....
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ECRM – a missed chance to score
Date: 2008-05-01 08:00:00
This year’s food retail meeting of ECRM was held in the second week of March in Budapest. Only three Hungarian companies attended the meeting where retailers have the time to...
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Functional ice teas in the NESTEA assortment
Date: 2008-05-01 08:00:00
A new product line has been launched by the NESTEA brand. NESTEA Vitao is intended for people who want a natural refreshment and care about their health. The functional ice...
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9 litres of mineral water consumed by households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of mineral water consumed by households was up by 15 per cent in 2007, compared to 2006. Sales grew...
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Hungarian Post Office in the dm market
Date: 2008-05-01 08:00:00
The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds...
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Solutions offered by OTP Bank for corporate clients and local governments
Date: 2008-05-01 08:00:00
Favourable financing opportunities refinanced by EIB are open for local governments and companies. Pál Kovács, managing director of the Commercial Banking Division of OTB Bank has told us about the...
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