News and articles
Pronto padlófényező viasszal, Pronto fa- és laminált padlófényező viasszal
Date: 2008-09-05 08:00:00
Owing to their special formula, new Pronto floor polish products make floor surfaces shiny and emphasise their natural beauty without scrubbing....
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Brau Beviale: attractive drinks, new technology
Date: 2008-09-05 08:00:00
The most important exhibition for European beverage manufacturers, Brau Beviale will be held between 12-14. November, in Nurenberg. idén november 12-14. Over 1,400 companies will attend the event, while the...
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New name for Hungarian Bonduelle subsidiary
Date: 2008-09-05 08:00:00
Bonduelle Nagykőrös Kft, the Hungarian Bonduelle subsidiary will operate under the name Bonduelle Central Europe Kft in the future and will also be responsible for regional sales and marketing activities....
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Bio baguettes by Ceres
Date: 2008-09-05 08:00:00
Pre-baked, bio mini baguettes made from bio flour and intended for health conscious consumers have been added to the Ceres ZRt. product range....
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Let’s have a festival!
Date: 2008-09-05 08:00:00
Wine competitions and festivals are becoming synonyms, though the two things are quite different, as their purpose and form is quite different. 300 wine competitions are held in Hungary annually....
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Still not enough knowledge
Date: 2008-09-05 08:00:00
According to Otília Dörnyei, director of Gfk, dietary preferences are slowly changing, with a shift towards healthier food. Unfortunately, when money has to be saved, consumers economise on healthy food...
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Increasing role of drugstores in market of air fragrances
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of air fragrances sold in the first four months show stagnation, but sales dropped in terms of value, owing...
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Danes need a pleasant environment for shopping
Date: 2008-09-05 08:00:00
Modern store chains are very strong in Denmark. The food retail business is highly concentrated. Health-consciousness has a major influence on consumption, while demand for premium and luxury products is...
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Mr Muscle lefolyótisztító granulátum
Date: 2008-09-05 08:00:00
The new sink cleaner granulate removes stains from kitchen and bathroom gutters with the efficiency Mr. Muscle is known for, without damaging the water pipes....
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Organic production celebrating 25th anniversary
Date: 2008-09-05 08:00:00
The fourth Eco-tour took place between 13-15. June. Producers of organic products in the South Dunántúl region were visited during this event. Imre Karácsony, organiser of the tour answered our...
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New marketing director for Borsodi
Date: 2008-09-05 08:00:00
András Szirbek has been appointed the new marketing director of Borsodi Sörgyár Zrt. He had been a brand manager of brands like Magnum, Delma, Flora, Bertolli, Rama, and Lipton. Subsequently,...
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Holiday in Tunisia with Farm Tojás
Date: 2008-09-05 08:00:00
Farm Tojás Kft. is the first enterprise in the egg market to organise a price game from June 2008 to September. The prize game is linked to Extra Sárga Farm...
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Lower wine consumption last year
Date: 2008-09-05 08:00:00
Rising average prices, smaller quantities purchased less frequently – these were the main trends in Hungarian wine consumption in 2007, according to data from GfK Hungária. Wine consumption was down...
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Cleanliness is not enough
Date: 2008-09-05 08:00:00
Products related to washing are the largest category among chemical products. The assortment of such products has become confusingly wide for consumers… According to Ágnes Benke, from EVM Zrt, the...
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When you need a little energy
Date: 2008-09-05 08:00:00
According to Orsolya Varga, trade marketing manager of Energizer, growth in the market of batteries is continuous but slow, with an increasing proportion of consumers choosing quality in the shape...
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Following the gendarme from Saint-Tropez
Date: 2008-09-05 08:00:00
Not much remains from the charm of the French Riviéra seen in the Louis de Funés movies of the 1960’s. Though the landscape and the sea is still beautiful, industrial...
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Fonte Verde természetes ásványvíz 0,75 l PET-kiszerelés
Date: 2008-09-05 08:00:00
The new, 0,75 litre Fonte Verde natural mineral water provides everyday convenience and the most important preconditions for feeling good....
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Twice as many organic products in Cora
Date: 2008-09-05 08:00:00
The number of organic products has doubled in the Törökbálint Cora store since 2007, to almost 500. Bio vegetables fruits are the most popular products, but customers are also beginning...
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STI Display forms regional subsidiary
Date: 2008-09-05 08:00:00
STI group – the number one manufacturer of displays in Europe –formed a subsidiary for supplying the Central-Eastern European market in June. STI Display Hungary Kft will supply creative POS...
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Alcohol-free Dreher reborn
Date: 2008-09-05 08:00:00
Dreher Sörgyárak Zrt launched a new alcohol-free beer in July. Dreher 24 is to replace Dreher Alkoholmentes in the Dreher assortment. It’s available in 0.5 and 0.33 litre bottles and...
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Better educated wine consumers
Date: 2008-09-05 08:00:00
Consumers of wine are changing, or developing or getting easier to influence – depending on the way we look at them. Changes are slow, but apparent. Today’s wine drinkers want...
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Brands are strong among washing powders
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of washing powder sold in the first third of 2008 shows stagnation, compared to the same period in 2007,...
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János Kiss in favour of unity
Date: 2008-09-05 08:00:00
Bringing an end to disunity has been one of the objectives motivating János Kiss in accepting the position of chairman of the examination committee of Educatio CulinArtist Chef Academy established...
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(HU) Kereskedelem kínaiul
Date: 2008-09-05 08:00:00
Commerce in Chinese When I recently visited China, I had read the travel guide beforehand to see what I could expect. One of my destinations was Hong Kong, which I...
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KIT KAT Chunky Cappuccino
Date: 2008-09-05 08:00:00
The crispy KIT KAT wafer filled with delicious cappuccino cream is irresistible. Limitált kiadás!...
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A snapshot of Hungarian consumers
Date: 2008-09-05 08:00:00
The Hungarian Consumer Conference 2008 was held for the second time in early June. Unconventional, interactive presentations helped the 200 participants to learn more about Hungarian consumers. Hungarian consumers do...
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Congratulations for winning the Focus!
Date: 2008-09-05 08:00:00
Prizes in the Chio Magyarország promotional campaign concluded on 30. May included 33 Piaggo scooters and a Ford Focus Trend....
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First multi-sensory project in Europe
Date: 2008-09-05 08:00:00
Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...
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Innovation in wine
Date: 2008-09-05 08:00:00
When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...
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Green line by Bip
Date: 2008-09-05 08:00:00
EVM has launched the Bip Green Line product line, which is the first chemical product developed in Hungary with environmental considerations treated as a priority. Owing to their special formula,...
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