Other
Tesco and Rosenthal announced a new loyalty point collecting promotion
Date: 2010-05-20 08:00:00
The promotion is called ’The art of cuisine from point to point’ and it will give shoppers the opportunity to buy products from the exclusive Thomas dinnerware range with a...
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Magnum Gold Icecream
Date: 2010-05-20 08:00:00
New Magnum Gold?! is an irresistible vanilla and caramel ice cream with golden-coloured milk chocolate coating....
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Increasingly conscious decisions by shoppers
Date: 2010-05-20 08:00:00
Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...
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Germans shoppers buy comfortably in a pleasant environment
Date: 2010-05-20 08:00:00
Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...
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PDA and smartphone: about to merge
Date: 2010-05-20 08:00:00
The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...
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Dove MEN+CARE products
Date: 2010-05-20 08:00:00
Dove created its MEN+CARE product range especially for men. Shower gels contain a formula based on the MICROMOISTURETM technology, which is clinically tested to be efficient against dry skin. Deodorants...
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S-Budget is two years old
Date: 2010-05-20 08:00:00
SPAR Hungary’s private label product range celebrates its 2nd birthday. Back in April 2008 40 products were launched, now SPAR offers 240 S-Budget products, 75 percent of which are Hungarian...
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Knorr Spice Magic
Date: 2010-05-20 08:00:00
With the help of the two new Knorr Spice Magic products, marjoram roast chicken and rib roast are easy to make for everyone....
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Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00
GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...
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A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00
Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...
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Behind the scenes
Date: 2010-05-20 08:00:00
The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...
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Equipment for firefighters in Sopron and screenings for Martfű dwellers
Date: 2010-05-20 08:00:00
The two winner foundations spent the HUF 3 million they won in the ‘Heineken Hungária for Sopron / Martfű’ charity programme on the projects mentioned above. Heineken announced its charity...
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New finance director at METRO
Date: 2010-05-20 08:00:00
From 19 April, Csaba Mándoki is the new finance director of METRO Hungary. He started his career at METRO Hungary in 1995 as head of the controlling department. From March...
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Knorr Raspberry Cream Soup
Date: 2010-05-20 08:00:00
Refreshing Raspberry cream soup contains fruit bits and is easy to prepare any time, without cooking....
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‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...
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Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00
The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...
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Down on your knees or standing up?
Date: 2010-05-20 08:00:00
‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...
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The most popular women’s handball team in League 1 receives one million Forints
Date: 2010-05-20 08:00:00
From 8 April, those supporters who buy Arany Ászok can vote on their favourite women’s handball team for a month. The team with the highest number of votes receives HUF...
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Sialogue for improving the conditions of dogs
Date: 2010-05-20 08:00:00
Mars organised a meeting for experts, NGOs and public authorities who work for solving the problems of domestic animal keeping. Participants of this Social Dialogue discussed problematic issues and proposed...
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Bulmers and Strongbow Beer
Date: 2010-05-20 08:00:00
A trend-setter beverage novelty in Hungary, this 5%-alcohol content cider is well-known from the British Isles....
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Net wages escalated by ten percent
Date: 2010-05-20 08:00:00
At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...
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Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00
Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...
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Hungarian delegation in Paris
Date: 2010-05-20 08:00:00
Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...
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The first quarter of the European food retailing was successful
Date: 2010-05-20 00:01:40
The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...
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The foreign suppliers are cautious with the Hungarian firms
Date: 2010-05-20 00:01:35
According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....
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Tesco recruits regional suppliers
Date: 2010-05-20 00:01:20
Tesco Global Stores Ltd. invites the local producers of Győr-Moson-Sopron, Zala, Vas and Veszprém counties to a supplier meeting. The Regional Supplier Forum, that will be held on the 3rd...
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One shopping center for nineteen thousand Pécs inhabitants
Date: 2010-05-20 00:01:00
Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...
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Wal-Mart's first-quarter profit is a positive surprise
Date: 2010-05-20 00:00:40
The world's largest retail company, the Wal-Mart performed over the market expectations, primarily due to the good indicators of foreign sales, which offseted the weak domestic market performance. The company's...
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Goats and sheeps may escape from the electronic chip
Date: 2010-05-20 00:00:30
The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...
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Consumer confidence is on its ten-month nadir in China
Date: 2010-05-20 00:00:20
In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...
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