Company and Personal News

Health and exclusivity

Spar Magyarország Kft. and Europark Shopping Centre organised an event called Health Days for the first time between 4-6 May. A new, exclusive private label brand has been added to...

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Dairy industry on the defensive

The Dairy Products Council held a presentation about the position of the industry on 29 May. Domestic sales of dairy products made from Hungarian materials declined by 13 per cent...

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Flavourings in all sizes

Slow growth is detectable in the market of liquid flavourings. However, no major innovation can be seen in the market of mayonnaise, mustards, ketchup and horse radish, as consumers seem...

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Boom in Germany

According to a forecast by GKI Gazdaságkutató Zrt. prepared with the help of Erste Bank, the balance of external and domestic payments will show significant improvement this year, but this...

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Borsodi Beer

Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...

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Art therapy sponsored by Tesco

Mosoly Alapítvány has developed a special art therapy program for children in hospital which is sponsored by Tesco-Global Áruházak Zrt. So far, the program has been implemented in Heim Pál...

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AdWords for us too

The business site AdWords is now accessible to Hungarian users as well, announced Google on 12 June. AdWords helps the activities of companies which do not have web sites of...

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401-2500 square meter stores improving their position

Retail sales of cereal bars declined by 3 per cent both in terms of value and of volume in the April 2006–March 2007 period. The total market was estimated at...

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Second fastest price rise for food behind energy

In the first five months of 2007, prices were 8,6 per cent higher on average than a year earlier. According to KSH figures, food prices grew by 1,6 per cent...

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Vénusz

After many futile and funny experiments in the Fairy school, one of the students who uses the new Vénusz Konyhatündér for frying succeeds in passing the foam-removal examination, because it...

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STI acquires Petõfi Nyomda

STI-group – the leading manufacturer of displays in Europe and a major manufacturer of packaging materials – purchased Petőfi Nyomda Kft. from M-real Corporation on 1 June....

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IMIGe team expanding

Gábor Schwarz from Penthouse Magazin became the business development director of IMIGe Hungary in April, while two former Boomerang Media employees, Erika Farkas and András Farkas András have joined the...

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Health and games from corn

According to a recent survey by Nielsen, the market of cereals grew by 2 per cent in terms of value last year. Sales of corn flakes grew by 11 per...

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Less money spent by foreigners

7,7 million foreign visitors arrived in Hungary in the first quarter of 2007, which is 7 per cent more than a year earlier. They had spent a total of 17,5...

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AXE

Rejuvinated fragrances from axe + a little bomchickawahwah. Agency: BBH London Customer: Unilever Magyarország Kft. Product: AXE Apperance: Kereskedelmi tv, kábelcsatornák Period: May–August 2007...

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CBA birthday meeting for partners

CBA Kereskedelmi Kft. held a meeting for its partners in Domonyvölgy, on 1 June, to celebrate its 15th birthday....

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Unbroken trust

Reader’s Digest magazine has again prepared a survey about the brands regarded as most reliable by consumers. The survey covered 15 European countries and 24,000 interviews. Quality, price, image and...

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Drugstores: increasing intimacy

Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still...

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Waiting for wine reform

The EU Commission will publish its plans for reforms in the wine sector in the beginning of July. Critics of planned reforms say, that the EU wants to turn wine...

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Company card

The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...

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Tesco sponsoring Salva Vita this year

Tesco-Global Áruházak Zrt. has donated HUF 20 million to the Salva Vita Foundation which promotes the integration of physically challenged young people and adults into society....

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News

Reduction in packaging materials. Major FMCG companies, like Cadbury Schweppes, Coca-Cola Enterprises Masterfoods have signed an agreement called Courtauld Commitment in the UK, aimed at reducing the quantity of packaging...

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Intimate relationship with strong brands

Personal hygiene has been subject to spectacular development in the past 20 years in Hungary. Softness, smoothness and good absorption capacity are the main priorities for consumers, while skin-friendliness is...

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Improving environment, better atmosphere

According to GKI Gazdaságkutató Zrt., the competitiveness index (VEX) showed marked improvement in most countries of the region, including Hungary in the last quarter of 2006. The business environment index...

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A cup ahead of others

The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....

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Up-dated image for Kaiser

Kaiser Food Élelmiszer-ipari Kft. has a refreshed image. Kaiser products are available with new packaging from June. New design is accompanied by flow pack and modern, sliced products sealed in...

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Fruits and vegetables in the focus

Regarding development, the production of fruits and vegetables will be treated as one of the priorities in agriculture during the next seven years. EU funding will be available for modernising...

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Prices of sun lotions going down the chute

Average prices of sun lotions are falling in modern store types, where most sales are concentrated. Longer and warmer summers generate increased demand, inviting private labels to enter the market....

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Maze of paragraphs

Many regulations pertaining to sales of OTC products and also to pharmaceuticals which require a prescription changed in the beginning of the year. While selling of OTC products in retail...

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Enter the olive oils

Olive oil is a small category but it shows dynamic growth. Annual retail sales exceed HUF 2 billion . According to the Retail Index of Nielsen, growth was over 21...

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