Company and Personal News

Next year's carriage must cover the lost from this year too

According to plans of Budapest local government trucks should pay ten times higher fees for coming into the city as now. Association of Transport Companies said this year carriage can't...

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Fütyülős on the Budapest-Bamako Rally

Charitable contributions of most popular product of Zwack. Budapest-Bamako rally is a charity Africa run, starts on 12 January 2008. On the end of the tournament, in capital of Mali...

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Coca-Cola helping Olympia

The Coca-Cola Company has donated USD 2 million to the Greek Olympic Committee to help in restoring the scene of the ancient games in Olympia which have been damaged by...

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Question:

The Weight Control program has completed its first six months in the FMCG sector. I would like to ask Alexandra Béres, the creator of the program, to assess the results...

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Less sugar than expected is still enough

Sugar reform in the EU signals the beginning of a new era for the Hungarian sugar industry. Though domestic sugar production is only a fraction of what it used to...

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Iper Portello

Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...

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Cutlery for loyal customers from SPAR

Whereas SPAR had offered special quality WMF kitchen utensils at a special discount to its loyal customers last year, they are offering WMF Boston cutlery sets this year. Bonus points...

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Answer:

Weight control is complex lifestyle system of which diet is only one – though very important – element. It has never been our intention to flood the FMCG market with...

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Increasing dominance of mineral water among alcohol-free beverages

The consumption of healthy, alcohol-free beverages has been rising during the past decade and is now at the level of the European average. Consumption of alcohol-free beverages has doubled in...

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Esselunga Rho

Opening hours: Monday – Saturday: 08,00-21,00 Total area: 8,500 square meters Store space: 4,200 square meters Number of items: 21,000 Fresh food: 1,480 Dry food: 9,350 Non food: 3,000 Annual...

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Prize game for debit card holders

The autumn promotion of MasterCard Worldwide has begun. Users of the Maestro® debit card will participate in the prize game, with the winner of the main prize being able to...

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Champagne market expanding around Christmas

The Christmas/New Year’s Eve season accounts for 40 per cent of annual champagne sales. Though the annual level of consumption shows stagnation, end of the year consumption is growing. Over...

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Mineral water market continue to sparkle

There are 100 springs in Hungary which provide certified mineral water. Water from 45-50 of these is bottled. No major changes have taken place during the past two years in...

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Vision of the future – with a difference?

I listened enthusiastically to an account by Zsuzsa Hermann, editor in chief of this magazine, of the successful POPAI Hungary event, held at the end of October. A vision of...

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Searching for talent with Becherovka

Becherovka ABC Talent competition, the Hungarian offspring of the Austrian Band Contest/International Live Award will begin on 4. November on the A38 Boat with 40 contestants....

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Panorama of champagne before clinking glasses

The structure if the champagne market is not unlike that of wine. Differences however, are more interesting. According to György Kovács, managing director of Törley Pezsgőpincészet Kft., sweet champagnes continue...

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Imported wine in one out of six glasses

According to estimates, the quality of grape produced this year will be good, but its quantity will be less than usual. Wine production will just be sufficient to cover domestic...

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The great diet–losers winning

Both Spar Magyarország Kft. and TV2 both appear to be winners. Especially, since they have succeeded in finding a common marketing objective which will enhance the position of both brands...

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Management training InBev style

InBev, the owner of Borsodi Sörgyár, will continue its world-wide management trainee program in 2008 as well. The objective of the program is to find young people who are qualified...

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Frankfurters are the second most popular meat product

Over 27,000 tonnes of frankfurters are sold annually. Retail sales exceeded HUF 24 billion, in terms of value in the September 2006 – August 2007 period. According to the Retail...

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Increasingly popular beer specialities

According to the Hungarian Association of Breweries, the combined sales of the four large breweries increased by 5.6 per cent last year. Lager beer continues to account for 68 per...

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Health consciousness a priority for Spar

According to Zsuzsa Laber, communications director of Spar Magyarország Kereskedelmi Kft., health consciousness has long been a priority for Spar. They were the first retail chain to employ a dietetic...

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Water enriched with oxygen from Szentkirályi

Szentkirályi Ásványvíz Kft. is to introduce mineral water enriched with oxygen, which will have a positive effect on our performance and reduce the effects of smog. The new product in...

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Need for renewal among frankfurter brands

Private label products have been increasing their share in the market of frankfurters so far. This however, has lead to brand manufacturers increasing their efforts in the field of innovation....

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Cheap spirits in decline

The domestic production of spirits totalled 46 million litres last year. Less than 3,5 per cent of this quantity has been exported. Imports account for 15 per cent of domestic...

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Spectacle and gifts for the end of the year from Zwack

If over 40 per cent of the annual sales of a company are generated in the October-December period, trade marketing and marketing professionals have to consider very carefully what and...

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Tea filters in the convoy

Sara Lee Hungary Zrt has donated nearly 215,000 tea filters to the II. Convoy of Donations organised by the Food Bank. The total value of tea and coffee donated by...

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Fish dead or alive

60 per cent of the carp distributed for retail around the end of the year is live. Part of this quantity is processed by the stores, while other fish are...

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Christmas party concepts

The purpose of Christmas parties is not only to close a given year, but also to serve as the beginning for the next year. There are two types of Christmas...

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DOMESTIC BRANDS OF COTY

Its assortment keeps expanding with the addition of well known celebrities and famous brands, not only among perfumes but also in all categories from shower gels to deodorants. ASTOR MATTITUDE...

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