Company and Personal News
Prices of agricultural products up by a third
Date: 2008-05-21 08:00:00
The prices of agricultural products were up by 33.9 per cent on average in February 2008, compared to February 2007. The prices of plant products were up by 46.9, while...
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When customers ask for time
Date: 2008-05-21 08:00:00
This is the sixth occasion that we discuss the role of specific categories in specific retail units. This time, we’ll take a look at convenience products, which generally account for...
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Recognition for Henkel PR strategy
Date: 2008-05-21 08:00:00
Henkel has been awarded the PR Report Award 2008 by the magazine PR Report, for the planning of its long term PR strategy. Henkel began its systematic communication focused on...
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Zsolt Dunavölgyi leaving IMIGe
Date: 2008-05-21 08:00:00
Zsolt Dunavölgyi is leaving IMIGe Hungária Kft after eight years. He has been the sales and marketing director for several years. Tamás Gády Kayser, managing director will temporarily assume responsibility...
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Spending on safe sunbathing
Date: 2008-05-21 08:00:00
Choosing the right sun lotion is extremely important and people are willing to pay more for sunbathing in safety than before. Unlike other cosmetic categories, the sales of more expensive...
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Food industry lagging behind
Date: 2008-05-21 08:00:00
Industrial production rose by 9.8 per cent in the February 2007 – February 2008 period. Industrial export was up by 15.5 per cent in February 2008, compared to the previous...
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Modelling: reduces risk, boosts chances of success
Date: 2008-05-21 08:00:00
How many customers am I going to lose by raising my price? How will a reduction in my competitor’s price effect my sales? Which promotional tool generates the biggest sales?...
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Hungarian weeks in Cora
Date: 2008-05-21 08:00:00
A promotion for Hungarian products was held in Cora stores under the name “Hungarian Weeks” between 24. April and 10. May. As a result of co-operation with manufacturers and suppliers,...
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Lekkerland performing well in Eastern Europe
Date: 2008-05-21 08:00:00
Lekkerland AG & Co. KG achieved a 6 per cent growth in revenues in 2007, bringing total revenues to EUR 11,2 billion. Earnings before interest and tax amounted to EUR...
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What’s inside Hungarian warehouses?
Date: 2008-05-21 08:00:00
We can easily find warehouses of European standard in Hungary at present, especially if we want it to be bear Budapest. – According to estimates, over a hundred thousand square...
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Still in recession
Date: 2008-05-21 08:00:00
Retail sales were down by 2.5 per cent in February 2008, compared to February 2007. According to the latest KSH report, retail sales were down by 0.2 per cent in...
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Packaging in three stages – part 1: colour
Date: 2008-05-21 08:00:00
Our sense of colours is a prehistoric heritage, related to our deepest reproductive drives. The use of colours is so ancient and universal, that even flowers know everything about it…...
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New general director for Herz
Date: 2008-05-21 08:00:00
Endre Nagy was appointed general director of Herz Szalámigyár zRt. on 4. April. He had formerly been the supply chain director of a leading FMCG company. His objective for Herz...
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Tough challenges for designers
Date: 2008-05-21 08:00:00
The main driving force behind innovation in the market of commercial vehicles is EU environmental policy. As a result of increasingly strict EU emission standards, environmental considerations are the current...
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Less grain for export
Date: 2008-05-21 08:00:00
Exports were up by 19 per cent in January 2008, while imports were 15 per cent higher than a year earlier. Total exports amounted to HUF 1,529 million in the...
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Domestos Koszmester
Date: 2008-05-21 08:00:00
In the secret spots of our homes germ forces could spread undisturbedly and plan their secret grot invasion. Till now! Because with the help of the new Domestos Grotbuster we...
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The tooth fairy’s treasure
Date: 2008-05-21 08:00:00
The Complete 7 System package includes a Blend-a-med Complete 7 toothpaste and an Oral-B Cross Action toothbrush. An online educational game called the Tooth Fairy’s treasure is also to be...
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Gardeners might be the winners of the decade
Date: 2008-05-21 08:00:00
Food will be a strategic commodity in the future, with a permanently high price. As the rise in prices is not expected to stop, overall demand is expected to be...
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Top model slower than IFA
Date: 2008-05-21 08:00:00
There are two ways for commercial vehicles to meet Euro V standards. One is the recycling of emission gases (EGR), while the other is based on selective catalytic reduction (SCR),...
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More optimistic households
Date: 2008-05-21 08:00:00
The complex Consumer Confidence Index of Gfk Hungária and Corvinus University improved by four per cent in the first quarter of 2008. Expectations regarding financial position next year were up...
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SIÓ VitaTigris Gyümölcspüré
Date: 2008-05-21 08:00:00
VitaTiger invites the kids to its adventurous world, where they can learn his latest magic: “The luscious delicacy made of real fruits! VitaTigris Gyümölcspüré, if you’d be hungry or just...
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New section established by agencies
Date: 2008-05-21 08:00:00
Trough the Line (TTL) is the name of the new section established within the Hungarian Advertising Association by László Vekkel (HPS Group), Zsolt Urbán (HD Group) and Tamás Tóth (Special...
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Mobile refrigerator boxes with GPS
Date: 2008-05-21 08:00:00
Today, it is possible not only to monitor where our vehicles are and what they are doing, but we can also check the temperature in the storage space and whether...
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Strong concentration, soft discount stores in Norway
Date: 2008-05-21 08:00:00
The retail of food shows and exceptional degree of concentration in Norway. There were 442 modern stores for each 1 million people in 2006. Knut Gartland, head of marketing and...
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Trident Splash
Date: 2008-05-21 08:00:00
Story about a man wearing swimming trunks who drenches everybody in water in a bus stop by biting into a Trident Splash Strawberry Lime chewing gum. This explains his funny...
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Largest Marché opening in Austria
Date: 2008-05-21 08:00:00
Marché Schwechat was opened at the end of April, on the Vienna external ring. Construction work has taken 14 months and cost EUR 3,5 billion. This facility is the largest...
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