News and articles

The alcohol consumption of festival-goers knows no limits

Heineken Hungária Zrt. and Krétakör went to festivals to campaign for responsible drinking and the results give us food for thought. Péter Fancsikai directed a short film and an animation...

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The secret of quality: ISO 22000 standard for SPAR’s meat processing plant

SPAR Hungary’s meat processing plant was the first in Hungary to acquire the ISO 22000 certification, the requirements of which guarantee the excellent quality of fresh meat and meat products...

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Santa Claus in the summer

More than 500 units of Sears, Toys R Us, Target and a few other American retail chains decided to push Christmas promotions as early as July. They give a 40...

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Túró rudi

Real túró rudi from curd of the highest quality, reborn inside and out....

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Small is the Strong Shot, but strong

Pepsi came out with its latest innovation in Japan. Strong Shot is an energy drink in a 190-ml aluminium can, with extra caffeine and extra carbonation. Because of the high...

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Family budgets reshaped for the umpteenth time

While in the European Union retail turnover fell at the same rate as in November 2008, in Hungary it decreased by 4.7 percent in the first four months of 2010,...

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Liegl & Dachser – további sikerekre hangolva

Liegl&Dachser, a transportation and logistics joint venture seated in Pilisvörösvár has celebrated its 10th birthday recently. Engelbert Liegl, the company’s founder told that they intend to keep contributing to speeding...

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Szenkirályi established a new logistics centre

Szentkirályi Ásványvíz Kft. inaugurated its new Logistics Centre, named after Sándor Balogh, at the company’s premises on 1 July. The 4,000-m² building is the result of a HUF 500-million investment...

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Growing media spending

Zenith Optimedia (Publicis Group) increased its forecast for the growth of global media spending to 3.5 percent in the year 2010. Earlier 2.2-percent expectations were modified because of recent global...

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Brau Beviale 2010: the leading trade fair of Europe’s beverage industry

Raw material, technology, logistics and marketing trends will be in the focus of this year’s Brau Beviale, held in Nürnberg on 10-12 November. Recently the organisers gave an international press...

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Green message instead of a brand name

A German businessman tries to grab the attention of consumers with the message ‘Stop The Water While Using Me!’, which is printed on toothpaste tubes, shower gel and shampoo bottles...

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The revolution of mobile technology

‘Mobile technology revolutionises the relationship between the business sphere and consumers!’ was the motto of the first GS1 MobileCom Day conference where experts introduced the latest mobile applications. GS1 member...

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Danone Kft. helps children with cancer

More than HUF 6 million has been collected so far in the ‘Let us do something for children together’ programme, which supports the building of an Education Centre in Bakonybél...

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Chinese delegation visited Kométa

A delegation form the city of Cixi visited Kaposvár in July and the representatives of the two cities signed a declaration of intent to start a long-term cooperation. The delegation...

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Gifts are ready to be given

We are witnesses to a concentration process on the Hungarian promotional gift market. Economic recession left its mark on the segment: Győző Sauer, 3L Gift Kft.’s managing director told Trade...

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The wine market is waiting for better times

– Sales and buying occasions of consumers moved drastically towards products supported with promotions. It is promotion campaigns that drive consumers to sales channels and products – Gábor Soltész, president-director...

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With flower seeds for bees

Bees are an endangered species that play a vital role in preserving the balance of our environment. UK drinks company Innocent, the National Trust and the Irish Beekeepers’ Association started...

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GINNT EXPO – DIGITALEXPO – SIGNEXPO: Intelligent business solutions

Visit the GINNT EXPO (Global Innovation Technologies Expo) in Budapest’s Syma Event Centre on 15-17 September 2010. This year DIGITALEXPO and SIGNEXPO will accompany the main event. The three exhibitions...

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The Farmer Expo opened in Debrecen

With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...

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The Farmer Expo opened in Debrecen

With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...

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McCafé’s turnover is increasing

The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...

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McCafé’s turnover is increasing

The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...

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Failing to catch the consumer groups, for ten years now

The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...

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Failing to catch the consumer groups, for ten years now

The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...

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Hungary's best sommelier

On the Friday finals of the 17th Hungarian Sommelier Championship, that will be held on 26th and 27th of August Hungary's best sommelier will be decided. The sommelier (cup-bearer) is...

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Harvest to start

The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...

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Harvest to start

The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...

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The second SPAR supermarket opened in Kazincbarcika

On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...

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The second SPAR supermarket opened in Kazincbarcika

On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...

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L'Oreal’s profits increased

The French L'Oreal, is the world's largest cosmetics company, based on revenues. The company increased its profits by 21 percent, in the first half of this year, compared to a...

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