News and articles
Whitening toothpaste is stable in popularity
Date: 2010-05-20 08:00:00
Toothpaste volume and value retail sales grew only in hypermarkets and in the 201-400 m²-channel in March 2009-February 2010 – the Nielsen Retail Index informs us. Hypermarkets’ value share reached...
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It removes stains and preserves colours
Date: 2010-05-20 08:00:00
DunaPro Zrt., a Hungarian-owned company is the distributor of the Clorox brand, they supply 7,500 stores directly. In 2008, they introduced chlorine-free stain remover Clorox Color to the Hungarian market....
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Becherovka conquers with a new flavour
Date: 2010-05-20 08:00:00
Jan Becher Karlovarská Becherovka developed a new product after more than 200 years. Becherovka Lemond is based on the original bitter recipe, but the fresh flavours of orange, lemon and...
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Interpack 2011 is very popular among prospective exhibitors
Date: 2010-05-20 08:00:00
Two years ago the participants of the trade fair filled all 19 exhibition halls and now future participants are booking exhibiting space with the same swiftness. In 2011, Interpack will...
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Dr. Oetker Pudding
Date: 2010-05-20 08:00:00
Smooth and creamy Dr. Oetker ready-to-cook pudding with real dark chocolate and cocoa powder....
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Hungarian pigs cannot cope with competition
Date: 2010-05-20 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that this year we can expect a global growth...
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ChocolateStory
Date: 2010-05-20 08:00:00
These days one of the strongest consumer trends is transparency. US company Original Beans plants a tree after every bar of chocolate they sell. Documents in the packaging indicate the...
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The teeth situation
Date: 2010-05-20 08:00:00
Hungarian people’s oral hygiene is still below par. Márton Pál, brand builder with Unilever Magyarország Kft. shared some data with us: toothbrush usage is 1/person/year, toothpaste consumption is 3 tubes...
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The world has been drinking Nescafé to wake up for 70 years
Date: 2010-05-20 08:00:00
Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several...
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Forest helps protecting birds
Date: 2010-05-20 08:00:00
Forest-Papír Kft. and the bird hospital in Hortobágy organise a prize game – with Kiskokas napkins and Selfness Ecoring handkerchiefs – to call attention to the beauties of nature and...
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dm changes the design of its shop windows
Date: 2010-05-20 08:00:00
dm Kft. will refurbish the shop windows of 32 stores by September and in 5 years time all of their units will look different. The idea for the new façade...
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Airwick Aqua Mist
Date: 2010-05-20 08:00:00
Air freshener spray with a propellant-free formula that is a real innovation, which stands alone on the market....
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Economic policy dilemmas
Date: 2010-05-20 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010 and a moderate growth is expected only in the second half of...
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Personalised rejuvenation
Date: 2010-05-20 08:00:00
Cosmetics manufacturer Skin Mood offer perfectly personalised cosmetics products to consumers. They employ dermatologists, chemists and geneticists who create face creams based on consumers’ own genome; it takes 20 days...
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Functionality gets a leg up
Date: 2010-05-20 08:00:00
The economic recession hit the foot care category hard, buyers were forced to make decisions by looking at the prices only, which resulted in a fallback amongst premium brands. Renáta...
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New CEO for BAT Hungary and BAT Austria
Date: 2010-05-20 08:00:00
From 1 January 2010, Octavian Dascalescu (39) is replacing Emil Moskofian in the CEO’s seat of British American Tobacco (BAT) Hungary. He started his career at BAT Romania in 1997...
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Another environmentally conscious step from Mars
Date: 2010-05-20 08:00:00
Mars Incorporated’s pet food manufacturing company was the first to announce that by 2020 they will only be using fish from sustainable sources for pet food production. At the end...
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Smile Magic Lifestyle Days programmes commenced
Date: 2010-05-20 08:00:00
On 17 April a series of programmes started, with the goal of raising awareness of a healthy lifestyle. Organised by Mosoly Alapítvány, Tesco and Procter&Gamble, the programme will travel to...
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NÖM MIX Yoghurt cream
Date: 2010-05-20 08:00:00
They are healthy to consume and the experience is enhanced by the fresh, biteable fruits in the yoghurt cream....
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In the developed world growth is already palpable
Date: 2010-05-20 08:00:00
According to an analysis by credit insurance company Coface Hungary, in the first quarter of 2010 companies’ insolvency indicator augmented by 12 percent, compared with the same period in 2009....
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Most people expect the growth of the Internet
Date: 2010-05-20 08:00:00
Hungarian Mediaindex, a survey by Marketing&Media and Ipsos revealed that 83 percent of those asked expect growing advertising revenues on the Internet for the second half of 2010. The heads...
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Shoe care brands are strong
Date: 2010-05-20 08:00:00
The Nielsen Retail Index registered 13 percent lower value sales in shoe care product retail, while volume sales were 20 percent lower in comparison with the previous year. Average price...
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Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00
Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...
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METRO focuses on private labels
Date: 2010-05-20 08:00:00
From 15 April, METRO Hungary will carry out a 2-week campaign that focuses on their six private label products (Aro, Fine Food, Horeca Select, H-Line, Rioba, Sigma), offering several hundred...
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Eden Caramel
Date: 2010-05-20 08:00:00
Gluten-free product without added sugar, the caramel taste of which offers great pleasure for people of all ages....
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Strengthening Forint, expanding food export
Date: 2010-05-20 08:00:00
According to a preliminary estimate by KSH, our foreign trade surplus was EUR 374 million (HUF 103 billion) in February, up EUR 78 million (HUF 14 billion) from February 2009....
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Surprising changes in online content consumption
Date: 2010-05-20 08:00:00
Data from the gemius/Ipsos Audience online audience measurement system shows that the Internet using habits of certain target groups and the character of consumed content has changed considerably. While the...
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Gloomy Sunday?
Date: 2010-05-20 08:00:00
The battle in the past 10 years between retail chains and trade unions about Sunday shopping seems to settle for a draw in Hungary. However, the debate continues on a...
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Modern packaging system from Cryovac
Date: 2010-05-20 08:00:00
FLOW-VAC system by Cryovac® is one of the most successful packaging systems available in Europe. Designed in cooperation with ULMA, FLOW-VAC guarantees a perfect packaging for cheese and meat products....
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POS Media helps with advertising surface
Date: 2010-05-20 08:00:00
In 2010, POS Media Hungary will support PCOS Szívügy Foundation with advertising surface that is worth HUF 8 million. The foundation helps those (about 10 percent of Hungarian women) who...
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