Company and Personal News

Question

What means are available for supporting the international marketing of Hungarian wine? How useful are the new resources made accessible by the EU wine/grape reform? How could market players co-operate...

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Companies getting greener

Regardless of the economic crisis, no company can afford to neglect the protection of our environment, because consumers are getting increasingly sensitive to such issues. – We spend a lot...

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Volume of foreign trade down

Export was down by 28 percent in January, compared to January 2008, while import was down by 27 percent. The balance of foreign trade showed a deficit of HUF 47...

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Mobile bar by Poplart

A prize winning Austrian product has been added to the assortment offered by Poplart BTL Kommunikációs Ügynökség. The JUSTINCASE mobile bar fits in a bag and can be assembled without...

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Answer

Since August 2007, winemakers have been subject to a marketing tax. 60 percent of tax revenues which amount to HUF 750 million annually are allocated to collective wine marketing. A...

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Already huge CSR market still growing dynamically

In the opinion of Éva Bitter, independent sales consultant, CSR is a new form of communication for FMCG companies which is still quite rarely used, but can be far more...

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Portugal in the forefront of growth

Food retail has been developing at a remarkable rate in Portugal, which was second only to Poland in terms of quantitative growth last year. Sales of FMCG products grew by...

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Always promoting learning

Always is to launch a scholarship scheme for young people from poor families which is intended to help them in accessing higher education. Applications for the HUF 150,000 per year...

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Fruit yoghurt among the biggest categories

Yoghurt consumption was up by 5 percent last year, exceeding 66,000 tonnes in the March 2008-February 2009 period. Sales in terms of value exceeded HUF 35 billion, with a 10...

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SIÓ–ECKES CSR programs focusing on children

Corporate social responsibility is a strategy which represents a commitment to certain causes. For SIÓ-ECKES, the safe and healthy lifestyle of children has been such a cause for several years....

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Nielsen reporting from London and Brussels: „Food relatively resistant to crisis”

According to Jonathan Banks and Jean-Jacques Vandenheede from Nielsen, the number of purchases has begun to drop while demand is shifting from pleasant things towards necessary products. Everything is related...

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Retro 2

When I began writing this article, the EUR was worth HU 315. When I finished writing, it was worth HUF 293. So much about our ability to make plans. Then...

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Wellness services on Tesco Row

Tesco-Global Áruházak Zrt. is to launch a coupon campaign for customers visiting the shops located in its Bonyhád, Dombóvár. Miskolc-Avas and Szeged-Mórahalom stores. Customers holding receipts about goods worth more...

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Yoghurts for all occasions

If protecting one’s health is affordable and this is communicated intensively, negative market trends can be defied. Yoghurt is probably the best example for this. Sales of yoghurt have risen...

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Three pillars

The CSR activities of SIÓ ECKES Kft represent three pillars: the Thank You SIÓ! program, traditional charitable activities like support for Heim Pál Children’s Hospital and other social initiatives like...

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Inflation fastest in Latvia

Consumer prices were up by 1.7 percent on average in the EU-27 countries in February 2009, compared to 2008. Inflation was slowest in Ireland and Portugal (0.1 percent) and fastest...

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Buying local products voluntarily

Following many months of negotiations, a code of ethics has been signed by the representatives of retailers, farmers and processing enterprises which will become effective on 1. July. According to...

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The finest Stella Artois beer is being produced by Borsodi Brewery Plc

Borsod Brewery Plc., Hungarian factory of AB-InBev has won an international quality prize for beer-producing developments realized in 2008. AB-InBev runs a quality-competition among its breweries every year. Beer produced...

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More households buying yoghurt

According to the GfK Hungária ConsumerScan, 84 percent of households bought yoghurt in 2008. The segment of fruit yoghurts produced growth in 2008, while that of natural yoghurt declined. Demand...

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Non-profit wholesaler

With four years in existence and a turnover of HUF 600 million, the Hungarian Food Bank has already proven that this globally known initiative has a place in Hungary as...

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The “price of fear”

According to cultural anthropologist László Bence Tarr, who regularly holds courses on stress management, it is a mistake to think that stress is an unavoidable feature of work, because stress...

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Gallicoop’s 20th birthday

Even though the poultry-market is not being left untouched by the crisis, Gallicoop has reached a yield of 25 billion HUF and they are about to launch new projects in...

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SOS-stores selling cheap food in Belgrad

Grocery store chains launched the so-called SOS-stores, grocery store for low-income individuals in Belgrad, Serbia. The outlet features prices 20-50% lower than regular retail rates. The freshly opened stores are...

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Ice cream sales stable in terms of value, dropping in terms of quantity

Retail sales of ice cream remain stable at HUF 18 billion annually, but dropped by 7 percent in terms of quantity in the February 2008-January 2009 period, compared to the...

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Healthy Danone products for every child

Though Danone Kft. has different programs for different target groups, the message is the same in all CSR activities pursued by the company. Danone Kft has been supporting a number...

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New cash register zone concept by Wrigley

According to Csaba Vajdahunyadi, sales director of Wrigley Hungária Kft., the market leader in the chewing gum category, the time has come for them to further enhance the scope of...

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Royal vodka introducing their new lid and bottle design

Starting from April this year, Royal Vodka is coming out with a new design. Besides the new lid, the bottle is going to get a new form too, commensurate with...

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Negative self regard among the aged

We were told at the Hungarian Consumer 50+ II conference held on 8. April, that people belonging to the 50+ generation in Hungary have an essentially negative regard of themselves...

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More intense POS activities for ice cream sales

Private labels have conquered nearly one half of the market of ice cream. Flavour preferences are quite stable in the larger segments where intensive communication and innovative promotions can be...

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Another 40,000 unemployed

The number of people in employment dropped to 3,790,000 in the December 2008-February 2009 period, while the number of unemployed rose to 378,000, which translates to an unemployment rate of...

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