Company and Personal News
More frequent shopping, lower basket values
Date: 2009-07-01 08:00:00
According to recent research conducted by GfK Hungária, basket values have dropped while the frequency of shopping has increased. Slow changes in shopping habits have been amplified as a result...
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Price riddle
Date: 2009-07-01 08:00:00
Farmers always seem to have problems. This year, it’s the draught, which is estimated to have caused a loss of one hundred billion forints so far. According to irrigation experts,...
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Invitel opening high tech data centre
Date: 2009-07-01 08:00:00
A state of the art new 1,500 square meter server centre has been opened by Invitel. The biggest advantage of Datacenter is that it allows companies to reduce their costs...
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Still double digit expansion – in terms of value
Date: 2009-07-01 08:00:00
Retail sales of table margarine were up by 16 percent in the April 2008-March 2009 period, compared to the preceding year, with total sales exceeding HUF 14 billion. Average price...
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Economising focused on processed foods
Date: 2009-07-01 08:00:00
According to a household survey by GfK Hungária, FMCG spending by households was down by 3.5 percent in the first quarter of 2009, compared to the same period in 2008....
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Herz Salami under liquidation
Date: 2009-07-01 08:00:00
A court ruling ordering the liquidation of Herz Szalámigyár Zrt. has come into effect. János Jámbor, owner of the majority shareholders, Formont Kft. and Aventa 96 Kft. is negotiating with...
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New momentum for Házi Piros Paprika
Date: 2009-07-01 08:00:00
An integrated promotional campaign is to be conducted by Házi Piros Paprika Kft. in the summer of 2009 to support the Házi Arany brand. The conventional “buy and win” concept...
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Innovations in margarine dedicated to functionality
Date: 2009-07-01 08:00:00
Baking margarine is the segment of the rather saturated margarine market where expansion can be expected as many consumers are turning to cooking at home. The number of categories in...
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Grain at almost half price
Date: 2009-07-01 08:00:00
Average supply price of agricultural products was down by 26.8 percent in March 2009, compared to the same month in 2008. The price of plant products was down by 35.1...
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Toffifee-circus on children’s day
Date: 2009-07-01 08:00:00
Toffifee joined the events organised for children’s day for the first time this year. A real circus was brought to Városliget by Toffifee with clowns, jugglers and magicians. A coupon...
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World famous BOLS vodka in modern bottle
Date: 2009-07-01 08:00:00
BOLS Vodka has a new bottle which complies with modern design trends, but retains its traditional design elements as well....
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Retail sales of energy drinks doubling
Date: 2009-07-01 08:00:00
Retail sales of energy drinks more than doubled in the May 2008-April 2009 period, compared to the preceding 12 months, with total sales exceeding HUF 10 billion. Sales were up...
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Food industry holding its ground
Date: 2009-07-01 08:00:00
Industrial production was down by 27,1 percent in April 2009, compared to April 2008. The industrial production index was down by 5,1 percent compared to the previous month. Industrial export...
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Guinness record with Loctite
Date: 2009-07-01 08:00:00
The Guinness World Record for the heaviest vehicle lifted using glue has been broken by Henkel. It has taken only 9 drops of Loctite Super Attack to lift the two...
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New head for Nielsen customer relations
Date: 2009-07-01 08:00:00
Ágnes Hortobágyi (30) was appointed the new head of Nielsen customer relations on 16. April. She has been working for Nielsen for five years, formerly in a regional position as...
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SIÓ-Eckes and Bomba! breaking up
Date: 2009-07-01 08:00:00
SIÓ-ECKES Kft will no longer distribute Bomba! products following the termination of the agreement with Büki Üdítő Kft. on 1. July. SIÓ-ECKES Kft. has been the exclusive distributor of Bomba!...
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Irish fed up with excesses produced by Celtic tiger
Date: 2009-07-01 08:00:00
According to an analysis about the local effects of recession by the Irish Nielsen subsidiary, Irish consumers have quickly turned their back on the excesses produced by the Celtic tiger...
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New managing director for SPAR
Date: 2009-07-01 08:00:00
As of 1. July 2009, Judit Kiss (40) was appointed one of the four managing directors of SPAR Magyarország Kft. She began her career with SPAR Magyarország in 1990. Since...
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Caribbean atmosphere by Malibu
Date: 2009-07-01 08:00:00
The limited edition Malibu Island Recipes party bottle bringing us the relaxed atmosphere of the Caribbean is to appear on shelves in the first days of June....
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Hellish pace
Date: 2009-07-01 08:00:00
Hell Energy Magyarország Kft has achieved spectacular progress in the distribution of HELL energy drinks in the past three years. HELL has become the market leader in Hungary and Romania...
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Haribo Saure Pommes, Haribo Grapefruit
Date: 2009-07-01 08:00:00
Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...
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A Henkel innovation from 2050
Date: 2009-07-01 08:00:00
Working out the concept for a Henkel product to be launched in 2050 was the task teams were faced with in the final of the Henkel Innovation Challenge. The team...
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Changes in sales of the top 12 chemical categories
Date: 2009-07-01 08:00:00
Sales of 60 household chemical and cosmetics categories are monitored by the Nielsen Retail Index. Changes between May 2008-April 2009....
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Women’s hygiene market stable at over HUF 13 billion
Date: 2009-07-01 08:00:00
Sales of women’s hygiene products exceeded HUF 13.5 billion in the May 2008-April 2009 period. Sales have remained stable. Pantyliners are the biggest segment in the category, accounting for 48...
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Milli Mia Piruet
Date: 2009-07-01 08:00:00
Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...
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Home made refreshment
Date: 2009-07-01 08:00:00
SodaStream, the world leader in home made soft drinks has arrived in Hungary. They manufacture soda machines which allow us to make soda and soft drinks at home. Their products...
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Less garbage in Bőcs
Date: 2009-07-01 08:00:00
On 5. June, the top management and employees of Borsodi Sörgyár occupied the area surrounding the brewery to dispose of the heaps of garbage dumped illegally, collecting 20 m3 in...
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Summer intimacy
Date: 2009-07-01 08:00:00
Women’s hygiene products and condoms are usually placed side by side on shelves. Both categories are characterised by constant innovation and challenge to taboos. According to Szilvia Cserepes from SCA...
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Mondi manufacturing its brand new bags in Békéscsaba
Date: 2009-07-01 08:00:00
Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...
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Parliament accepted food product line laws
Date: 2009-07-01 00:15:00
On 29 June by extra procedure, the parliament accepted food product line laws without any votes against. The National Trade Association (OKSZ) protested in a communication. The law listing itemized...
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