Events
Campaign launched to dispel misconceptions about meat and dairy products
There are many misconceptions about meat consumption and animal husbandry, and the National Chamber of Agriculture is dispelling these in its campaign titled “Facts to Taste” by presenting scientific facts...
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Power in every sip
In 2025 the volume and value of sports drink sales varied by product type. In the case of bottled and canned drinks, revenues remained at the previous year’s level despite...
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Protein intake: underrated plant sources in the Hungarian diet
According to a nationwide survey commissioned by Danone Magyarország, half of adults are unsure whether they consume enough protein, while plant-based protein sources continue to be less important in public...
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Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
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The future of AI agents: key predictions and trends for 2026
In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...
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No more “pig in a poke” in hospitality: How Eventrend Group reformed workforce management with the help of Giggle
One of the biggest challenges in the hospitality and event planning industry is managing seasonal fluctuations and high turnover. However, Eventrend Group, one of Hungary’s leading hospitality groups (operator of...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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The global climate crisis will become serious by 2025: never before have so many alarming signs pointed in one direction
It has been 10 years since the adoption of the Paris Climate Agreement. According to a recently published international summary, more than two-thirds of the Earth’s systems are now in...
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K&H: the phone has become the most practical Christmas payment method
At Christmas, along with the lights, our expenses can easily “surge”, especially when we pay with a bank card or mobile phone, and the forints slip out of our pockets...
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AI-körkép 2025: kilépett a csetablakból, belépett az életünkbe a mesterséges intelligencia
The year 2025 has proven that artificial intelligence is not only an increasingly popular and smarter conversation partner, but it is also fundamentally rewriting the world around us and our...
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Brand Footprint – the celebration of brands
Once again the joint Brand Footprint research by YouGov and WorldPanel made an attempt this year to measure the role of brands, using easily interpretable and logical metrics. On the...
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The most expensive mistake in logistics is the “it’s the way we used to do it” mentality
The Hungarian and Central European logistics sector has now established operating patterns that reproduce cost increases, capacity shortages and unnecessary environmental burdens every day. According to a recent analysis by...
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Andrea Prohászka: The whole family had to learn to play different roles – Future Talks, Trade magazin’s Business Podcast continues
Szilvia Krizsó has interviewed Andrea Prohászka, managing director of Tutti Kft. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu....
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European Commission to strengthen checks on agricultural products entering the EU
The European Commission will significantly strengthen checks on food, animal and plant products imported into the European Union, the Brussels-based body announced on Tuesday. Commissioner for Health and Animal Welfare...
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Sunflower and rapeseed seed prices have decreased
According to Nébih data, the seed propagation area of Hungary in 2024 reached 110.4 thousand hectares based on the total area observed (excluding vegetable and flower seeds), which was 8.4...
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Albert Heijn’s personal care brand revamped
Albert Heijn has revamped its private label personal care product range. This article is available for reading in Trade magazin 2025/12-2026.01 The Care brand offers more than 300 vegan, microplastic-free...
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Farmers can count on the government in the fight against drought
Although drought and lack of precipitation have posed serious challenges to Hungarian agriculture this year, the timely measures taken to mitigate drought damage have ultimately significantly reduced crop losses, said...
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The government provides further significant assistance to the actors of the domestic dairy sector
A key goal is to stabilize the operation of domestic milk producers and processors, strengthen the market positions of Hungarian products, and ensure the long-term competitiveness of the dairy sector...
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A mobile phone for Christmas? These are the things you should pay attention to when choosing your first phone
As Christmas approaches, many families are getting their first smartphone under the tree, and it is at the same time a gift, a responsibility and a huge milestone – as...
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The price of slaughter pigs has decreased in Hungary and in the EU
In the European Union, the slaughterhouse entry price of pigs belonging to the “E” commercial class was 1.78 euros/kilogram of cold carcass weight in October 2025, a decrease of 10.6...
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Mondelez adds US to markets for zero-sugar Oreos
The US snacks giant sells the snacks in China and in markets in Europe. Mondelez International is rolling out its zero-sugar Oreos in the US next month, the snacks giant’s...
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The global climate crisis will become serious by 2025: never before have so many alarming signs pointed in one direction
Shoppers can choose from a wide range of Christmas candy in Hungary this year, with manufacturers offering not only traditional flavours but also many special new products for the holiday...
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EU egg imports increased by one and a half times
According to European Commission data, EU (EU27) egg and egg product imports increased by 53 percent to 116 thousand tonnes in the first eight months of 2025 compared to the...
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Here are the most important deadlines for 2026 for sole proprietors
Are you a sole proprietor? Then write these important dates for next year’s tax returns and deadlines in your calendar now. It’s worth arranging everything in time, because delays can...
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Coca-Cola changes CEO: COO takes the lead
Coca-Cola appoints a new CEO on March 31: James Quincey, CEO since 2017, will hand over the reins to Chief Operating Officer Henrique Braun. Quincey will become Executive Chairman and...
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AM: Carpathian Basin farmers’ organizations can continue to count on government support
We Hungarians around the world are like grains of wheat, we easily scatter individually, but together we become bread. The life of a Hungarian is different when he knows and...
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Italy’s Culinary Heritage Awaits UNESCO Nod
Italian cooking, already celebrated around the world, is poised for a new accolade: formal recognition as a cultural treasure from the United Nations’ cultural agency, UNESCO. A preliminary UNESCO assessment...
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There will be enough Hungarian fish for every family’s table
The workers in Hungarian aquaculture have done an excellent job, so there will be enough Hungarian fish for every family’s table; people will be able to get fish and fish...
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Market Group’s professional excellence was recognized with three awards at the ÉVOSZ year-end gala
The Market Group closed the year with three successes at the most prestigious event in the Hungarian construction industry: in the Construction Industry Standard Award competition, both Kimpton BEM Budapest...
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Agrometeorology: autumn sowings may have continued to grow in mild weather
In the past week, autumn sowings may have continued to grow and grow in milder weather than usual, for which there is sufficient moisture available in the soil in most...
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