Company and Personal News

Brands and celebrities
Date: 2010-06-17 08:00:00

Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...

Demand for market information increased
Date: 2010-06-17 08:00:00

Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...

Logistics can be much more economical with the help of IT solutions
Date: 2010-06-17 08:00:00

Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...

Already the new generation collects selectively
Date: 2010-06-17 08:00:00

In the past two years, the proportion of 18-29-year old adults actively participating in selective waste collection grew from 35 to 50 percent – reports a survey by ÖKO-Pannon Nonprofit...

Mobile laboratories examine organic products
Date: 2010-06-17 08:00:00

Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....

Coupons in catering
Date: 2010-06-17 08:00:00

For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age...

Making gold with Házi Piros
Date: 2010-06-17 08:00:00

Házi Piros Kft., one of the key companies on the spice and seasoning market, is twenty years old. Commercial director Gábor Heltai answered our magazine’s questions. What were the most...

Intelligenr supply chain management
Date: 2010-06-17 08:00:00

XAPT Hungary Kft. is a dynamically developing IT company, the main profile of which is the selling, installation, training and customising of the Microsoft Dynamics integrated business management system. XAPT...

Czech meat industry company starts using Cryovac® packaging
Date: 2010-06-17 08:00:00

Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...

Politicians promise more efficient consumer protection
Date: 2010-06-17 08:00:00

We need to take consumer protection closer to the people – said MP László Koszorús at the annual meeting of the Hungarian Brand Association. The author of Fidesz’s consumer protection...

Level of unemployment still growing
Date: 2010-06-17 08:00:00

In the first quarter of 2010, KSH measured an 11.8-percent unemployment rate (2.1 percentage points higher than twelve months earlier), with 3,719,000 people being employed and 498,000 unemployed in the...

Grill products have become less hypermarket-centred
Date: 2010-06-17 08:00:00

Despite the 3-percent decrease in grill sausage value sales by hypermarkets, 59 percent of sales was still realised in this retail channel. Volume sales plummeted by 17 percent and value...

Innovation, mobility, consumption
Date: 2010-06-17 08:00:00

The increasing role of mobile technology, from production to sale, brings benefits and satisfaction to manufacturers, retailers and consumers. A growing number of mobile phones will be able to read...

New managing director at Dreher Breweries
Date: 2010-06-17 08:00:00

From 1 July 2010, Andrei Haret is the new managing director of Dreher Breweries. Andrei Haret joined SABMiller group in 2003 as Vice President of Ursus Brewery, Romania, responsible initially...

Treasure hunting in METRO
Date: 2010-06-17 08:00:00

The interior of the new METRO store in eastern Pest has been redesigned and now professional buyers can find their products more easily and comfortably. Buyers even had a chance...

A strong Forint helped meat import
Date: 2010-06-17 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first quarter beef prices continued to...

We are less fervent grillers than we used to be
Date: 2010-06-17 08:00:00

The current economic situation does not favour the organisation of open-air grill parties and this inevitably affected grill product sales. Zoltán Szántó, PICK Szeged Zrt.’s product manager says: – Because...

MPL conquers the Internet too
Date: 2010-06-17 08:00:00

An increasing number of on-line retailers choose MPL (Hungarian Post Logistics) to be their delivery partner. MPL’s convenience services guarantee that on-line stores can serve their customers better. MPL’s goal...

Tchibo wins Superbrands award
Date: 2010-06-17 08:00:00

This year the Superbrands jury conveyed for the 16th time and decided that Tchibo, the ambassador of quality coffee consumption deserved a Superbrands award. Superbrands is an initiative with two...

Let us buy Hungarian!
Date: 2010-06-17 08:00:00

The Agricultural Marketing Centre organised a promotion campaign in Auchan stores to introduce Hungarian farmers. Six Auchan stores were temporarily selling 200 Hungarian products – mostly fresh products – and...

Export and the industry are already expanding
Date: 2010-06-17 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, industrial and foreign trade data indicated a moderate economic growth in early 2010. In several sectors – building and...

We buy grill products several times a year
Date: 2010-06-17 08:00:00

In 2009, 5 percent of Hungarian households bought some kind of grill sausage and 7 percent put grill spices in their baskets – reveals GfK Hungária’s ConsumerScan. On average, we...

Invisible investigators
Date: 2010-06-17 08:00:00

Krisztina Szabad, the managing director of Archicom introduced their ‘Webeye’ system to the readers of Trade magazine: – A vehicle tracking device is part of the system. It is a...

Another gold medal for Demeter Winery
Date: 2010-06-17 08:00:00

Demeter Winery’s Hanga 2009 won a gold medal at the 34th Challenge International du Vin competition in Bordeaux. Hanga 2009 is a dry, refreshing wine – 70 percent linden leaf...

Why does UHT milk have a longer shelf life?
Date: 2010-06-17 08:00:00

Tetra Pak and GfK Hungária did joint research to point out misbeliefs concerning milk. At a press conference on 6 May they revealed that three out of four Hungarian consumers...

Slower upturn expected in the eurozone
Date: 2010-06-17 08:00:00

While in Ireland, Spain and Greece recession will not end in 2010, Canada, Australia and New Zealand got the A1 rating again, while the US earned an A2. In these...

Spice mixes are a better choice for brand building
Date: 2010-06-17 08:00:00

Many product groups capitalised on the fact that consumers are economising by not eating out. More cooking done at home should affect spice sales positively, but data by Nielsen indicate...

For trusted products trusted methods are required
Date: 2010-06-17 08:00:00

In the case of most products sold in stores, both seller and buyer know what happened to base materials until the product reached the table of the consumer. International standards...

Univer: funding the development of schools
Date: 2010-06-17 08:00:00

On 30 April, Univer Product Zrt.’s ‘Let us make our school a winner! 2009-2010’ programme ended. More than 1,200 primary and secondary schools took part in the programme, in which...

Paths, roads and dead ends
Date: 2010-06-17 08:00:00

With the level of production shrinking by 1 percent, the Hungarian food industry was able to increase export by 5 percent last year. At the same time, domestic sales decreased...

Oldal

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Company and Personal News

Brands and celebrities Date: 2010-06-17 08:00:00

Demand for market information increased Date: 2010-06-17 08:00:00

Logistics can be much more economical with the help of IT solutions Date: 2010-06-17 08:00:00

Already the new generation collects selectively Date: 2010-06-17 08:00:00

Mobile laboratories examine organic products Date: 2010-06-17 08:00:00

Coupons in catering Date: 2010-06-17 08:00:00

Making gold with Házi Piros Date: 2010-06-17 08:00:00

Intelligenr supply chain management Date: 2010-06-17 08:00:00

Czech meat industry company starts using Cryovac® packaging Date: 2010-06-17 08:00:00

Politicians promise more efficient consumer protection Date: 2010-06-17 08:00:00

Level of unemployment still growing Date: 2010-06-17 08:00:00

Grill products have become less hypermarket-centred Date: 2010-06-17 08:00:00

Innovation, mobility, consumption Date: 2010-06-17 08:00:00

New managing director at Dreher Breweries Date: 2010-06-17 08:00:00

Treasure hunting in METRO Date: 2010-06-17 08:00:00

A strong Forint helped meat import Date: 2010-06-17 08:00:00

We are less fervent grillers than we used to be Date: 2010-06-17 08:00:00

MPL conquers the Internet too Date: 2010-06-17 08:00:00

Tchibo wins Superbrands award Date: 2010-06-17 08:00:00

Let us buy Hungarian! Date: 2010-06-17 08:00:00

Export and the industry are already expanding Date: 2010-06-17 08:00:00

We buy grill products several times a year Date: 2010-06-17 08:00:00

Invisible investigators Date: 2010-06-17 08:00:00

Another gold medal for Demeter Winery Date: 2010-06-17 08:00:00

Why does UHT milk have a longer shelf life? Date: 2010-06-17 08:00:00

Slower upturn expected in the eurozone Date: 2010-06-17 08:00:00

Spice mixes are a better choice for brand building Date: 2010-06-17 08:00:00

For trusted products trusted methods are required Date: 2010-06-17 08:00:00

Univer: funding the development of schools Date: 2010-06-17 08:00:00

Paths, roads and dead ends Date: 2010-06-17 08:00:00

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