Company and Personal News

The new Széchenyi Card Investment Loan started from the 1st of September

The Hungarian government plans to support the micro, small and medium enterprise sector in order to recover the economy. With the three element of the Széchenyi Card Program (current account,...

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B & P, Braun & Partners made brand rankings in another country

In Hungary the cult domestic brand, the Pöttyös Túró Rudi finished on the top of the rankings, while in Romania, the Coca Cola is the most powerful brand. The twelve...

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VEX and UX: The GKI – Microsoft competitiveness and environmental indices

The Competitiveness Index (VEX) decreased in Romania, in the second quarter, compared to the previous, while in the other countries increased, with the most in Poland. The business environment index...

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World trade turnover declined in July

According to the datas of CPB; World trade turnover decreased by 0.8 percent in July, which suggests that the economic recovery has lost momentum. World trade declined in July, the...

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The website of Mars has been renewed

Mars Hungary uptated its website with richer informations, international and domestic corporate news and with raising awareness examples in September 2010. The focus remains on the five principles ensuring the...

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Henkel strengthened its leading position in the sustainability ranking

Henkel, had been included to the Dow Jones global sustainability index (DJSI World) and to the Dow Jones Europe Sustainability Index (DJSI Europe) for the fourth time. The company is...

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The 23-meter-high warehouse was built in three weeks

In Hungary, a growing need occured for the Leier custom-made concrete elements, that are fast, economical, flexible in both vision and building construction methods. The custom-made concrete elements of Leier...

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MINI Cooper design with Coca-Cola light

The Coca-Cola light continues last year’s highly successful Fashion Designer program with Car Designer program this year. This time, the design of a white Mini Cooper can be planned with...

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Illusory retail sales growth

The interviewed analysts explain the small retail sales growth of this July, with the increase of VAT last year. The volume of retail sales in July rose for the first...

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Sugar beet production is worth in Hungary

The one and only Hungarian sugar factory produces 120 thousand tons of sugar this year, which is more than the quota of the European Union. The Magyar Cukorgyár Zrt. (Hungarian...

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One billion support for the school milk program

Compared to this year's 400 million HUF, the government will support the school milk program with over one billion HUF next year, although a few years ago, the support was...

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Törley and György-Villa wine auction successes

Another record was set up on the charity wine auction of the 19th Budapest International Wine and Champagne Festival. The total amount of 3 million 300 thousand HUF was offered...

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Smaller apple yield Europe-wide

This year, the apple will certainly getting more expensive, because one third of the expected crop was damaged by storms and pests. The are also problems with quality, because a...

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Tesco does not launch a web store in Hungary yet

While Tesco launches its online store in Poland and in the Czech Republic next year, in Hungary we should wait for Tesco’s webstore. According to Philip Clarke future CEO of...

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Kométa debuted with a new TV spot

The Kométa ’99 ZRt. is working together with a new advertising agency. The Creative Partners won the company’s brand communication commission on a restricted tender, for about two months ago....

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Coop – Cipó-Ház in Szolnok

Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...

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MasterCard in the shop window

MasterCard appeared with interactive public space advertising surfaces for the first time, on the streets of New York, Chicago, Miami and Philadelphia. In busy retail zones they placed advertisements in...

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Autumn foot marketing from Scholl

Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...

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Hungarians are rather optimistic: more of us see a way out of the crisis than last year

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

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Online sale at Praktiker

Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...

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Nagel is the main sponsor

Nagel Hungária Kft. is the main sponsor of POPAI Awards Hungary POP competition. The prestigious logistics company is connected to the field of ‘marketing at retail’ on many levels. They...

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Batteries with elementary power

Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...

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The turnover of retail chains’ private label products amounts to 165 billion forints in six months

In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...

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Another festival for Zsindelyes

Zsindelyes Pálinka Distillery organised their Zsindelyes Festival in Érpatak for the fourth time on the first weekend of September. Two stages waited for visitors and twice as many programmes as...

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New CEO at Tetra Pak Duna

At the end of August Tetra Pak appointed a new CEO for its Duna Region (Hungary, Czech Republic, Austria and Slovakia). Eric Schmid will fill the position at the market...

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Shopping trolleys on a short leash

In 2009 at least 17 US cities passed decrees to regulate the problem of abandoned shopping trolleys. Retailers and shoppers who break the rules will have to pay serious fines....

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Food products are expensive, but they slow down inflation

Inflation pressure eased a bit in July, as KSH reported a monthly consumer price increase of 0.1 percent. The price of cooking oil fell by 8.3 percent, but pork prices...

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Foreign markets – the Balkans States Volume sales are shrinking in many countries

Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...

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The main prize of Olympos’ consumer promotion was drawn

Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...

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Superbrands qualification to Magyar Cukor Zrt.

As part of the Supebrands programme, Koronás Cukor received the Superbrands qualification and Magyar Cukor became one of the Business Superbrands. The independent jury honoured the hard work the company...

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