Company and Personal News
ALDI Housewives are popular – more successful campaigns from ALDI
Date: 2013-05-13 01:48:36
In 2012 ALDI Hungary decided that instead of famous people it would communicate about ALDI products via ordinary housewives: they selected a busy, a modern and a traditional one from...
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Diaper factory to be built in Gyöngyös
Date: 2013-05-12 02:55:04
András Dancsó, the director of the new Pampers production plant to be built in Gyöngyös told our magazine that in the 2011-2012 business year Procter&Gamble’s worldwide turnover was USD 83.7...
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Médiapiac 2013: cooperation, new markets and FMCG focus
Date: 2013-05-12 02:51:37
There were more than 400 participants at the Médiapiac (Media Market) 2013 conference and its accompanying event (held for the second time), Research Conference. This the time organiser Mediapiac.com created...
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(HU) A 40 éves Márka üdítőital rangos elismerése
Date: 2013-05-12 02:45:45
Sorry, this entry is only available in HU....
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Product of the Year Award: the world’s most prestigious system for recognising innovative products
Date: 2013-05-12 02:42:56
The Product of the Year Award was established 26 years ago and is currently distributed in 30 countries, reaching nearly 3 million consumers. Hungary’s most popular products are selected as...
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MagyarBrands award for the most successful Hungarian brands
Date: 2013-05-12 02:39:55
At the gala ceremony those brands received their MagyarBrands award which the council of experts ranked in the MagyarBrands Top 200 consumer brands list and in the MagyarBrands Top 100...
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Fleet tracking with GPS
Date: 2013-05-12 02:39:49
iData Kft. provides tracking and fleet protection services and their iTrack GPS Tracking System is mounted in 13,000 vehicles – we learn from marketing manager Linda Szaladják. Both the tracking...
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COOP wins MagyarBrands award in two categories
Date: 2013-05-12 02:37:24
The COOP retail chain won an award in both the consumer brands and in the business category at the MagyarBrands award ceremony, held on 17 April in the Budapest Operetta...
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Dr János Serényi was elected president of MagyarBrands
Date: 2013-05-12 02:35:10
Mr Serényi is an economist-engineer, economic journalist, international economic specialist and he has earned a doctorate degree in economy. He has been working in the Hungarian Superbrands programme as president...
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The whole country can profit from the success of MagyarBrands
Date: 2013-05-12 02:31:03
On 17 April the most successful Hungarian brands received their MagyarBrands award in the Budapest Operetta Theatre. At the cocktail party after the award ceremony our magazine interviewed Dr János...
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Never mind the ice or the snow – GKI is 20 years old!
Date: 2013-05-12 02:27:43
On 26 March GKI Economic Research Zrt. celebrated its 20th birthday by organising a superb conference on macroeconomic issues. The first speaker was GKI president Dr András Vértes, who looked...
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Grüne Woche in Berlin (part 3): speculation in raw materials prices
Date: 2013-05-12 02:20:32
Jürgen Fitschen, co-CEO of Deutsche Bank told at Grüne Woche that after a thorough examination they came to the conclusion that the increase in food prices wasn’t the result of...
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Value for money is the most important influence in store choice
Date: 2013-05-12 01:40:32
If the majority of people try to cut down on their grocery spending – according to our first-quarter survey 72 percent of them do – these efforts have a major...
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Direct marketing goes digital, too
Date: 2013-05-11 03:02:05
The Direct and Interactive Marketing Association conducted its DM Sensor research this year too. It revealed that the size of the domestic direct marketing market was HUF 30.8 billion in...
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Hungarian strawberry’s superb performance
Date: 2013-05-11 02:59:03
Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) show that 11 percent more cattle was slaughtered in Hungary (calculated in live weight) in...
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50m² and smaller
Date: 2013-05-11 02:48:15
Altogether 17,808 general food stores sell household chemicals and cosmetics too, and 54 percent of them (9,580 shops) have a floor space of 50m² or smaller – 5 percent less...
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Online retail sales will be 200 billion HUF this year
Date: 2013-05-10 11:55:27
2.7 percent of the Hungarian retail sales were transacted through the Internet in 2012 – eNET’s recently published annual survey shows. The 177 billion HUF turnover continues to grow strongly...
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Knowledge-forum for the leaders and decisionmakers of small- and mediumsized businesses – spring 2013
Date: 2013-05-10 11:49:35
The Borsod-Abaúj-Zemplén County Organization of Entreprenours and Employers (VOSZ) is launching its event “Knowledge-forum for the leaders and decisionmakers of small- and mediumsized businesses – spring 2013” on 13th May....
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Foreign trade poses a serious potential for SMEs
Date: 2013-05-10 11:42:58
“According to the latest foreign trade datas the value of export calculated in euros decreased by 2.8 percent this March, compared to the the same period of the last year....
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The weather and the import affect the domestic peppers and tomato growers badly
Date: 2013-05-10 11:40:08
Greenhouse tomato and pepper are grown on nearly five hundred thousand hectares in Hungary. This season started badly for the domestic producers. This year's spring caused extraordinary difficulties for the...
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Half billion HUF development at Detki Keksz
Date: 2013-05-10 11:10:25
The site of the Detki Keksz Kft. was expanded with a 1,800 square meters storehouse base and a 800 square meters of factory space, in the scope of a total...
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Branded products need marketing spendings
Date: 2013-05-10 11:08:15
The Médiapiac and the Thinkdigital have launched a series of roundtable discussions under the Think Digitally! title. For the first time, the participants of the FMCG industry shared their experiences...
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Greater experience increases efficiency
Date: 2013-05-10 11:02:18
The effectiveness of a corporate body can also be increased if people can communicate with each other much richer – Szabó Péter, exprert at T-Systems Magyarország Zrt. pointed out in...
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HNT: The National Wine Competition will be held at the Balatonfüred-Csopaki wine region
Date: 2013-05-10 11:01:32
Hungary's largest and most traditional wine competition the 34th National Wine Competition will be organized by the National Council of Wine Communities (HNT) this year at the Balatonfüred-Csopaki wine region...
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MEOSZ asking for the accessibility of the disabled people in tobacco shops
Date: 2013-05-10 11:00:00
The National Federation of Disabled Persons' Associations (MEOSZ) calls the government to review the unsuccesful retail concession tenders of the disabled people – the organization told MTI. The MEOSZ emphasized...
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A tea bag weights one and a half hundred kilogram
Date: 2013-05-10 10:58:09
A one and a half hundred kilogram tea bag was made in Australia. The content of the pyramidal filter is sufficient to 100 thousand cups of tea. The gigafilter, containing...
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Szintézis traffic system for national tobacco store
Date: 2013-05-10 09:40:40
Szintézis Ltd. has launched its solution for the freshly opening national tobacco stores. The solution contains its necessary devices, softwares, even for networks. The system contains a full technical support...
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OTP: trillion HUF investment need in animal breeding
Date: 2013-05-09 12:10:13
In the next seven years, approximately one trillion HUF needs to be invested in livestock production in order to raise the Hungarian pig, poultry and cattle breeding and dairy sector...
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The Hungarian Fruit Wine Makers Association has been formed
Date: 2013-05-09 12:00:25
Every year 110-130 thousand liters of real fruit wine is made in Hungary, from the cheap fruit wine imitation wines an estimated millions of liters are marketed in Hungary. The...
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If you do not want online cash registers, than you should avoid the anonymous buyers
Date: 2013-05-09 11:58:56
A reader of onlinekassza.hu posed the question, that is it necessary to have online cash machines for those who are giving handwritten invoice receipts instead of invoices from machines? According...
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