Company and Personal News
IKEA's catalog released in two hundred million copies
Date: 2011-09-01 12:21:18
The distribution of IKEA's 2012 catalog began in Hungary on the 15th of August in 1.2 million copies. The catalog released in 42 countries, on 30 languages, and in 208...
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Rental fees in malls decreased by thirty percent since 2007
Date: 2011-09-01 12:15:25
Those companies can expect up to 30-50 percent fee concession, that signs a rental fee agreement in a shopping center. Also can get a financial contribution to the opening. Although...
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GKI: growth under 2 percent
Date: 2011-08-31 13:53:52
GKI Economic Research Co. forecasts that the recent international and national statistical data is expected to see a significant slow-down, and growth will be slower than previously expected, only between...
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Food Producers: exports can offset the weak domestic demand
Date: 2011-08-31 13:30:25
Recently, several traditional food companies bankrupted or were close to insolvency, including such well-known brands such as Cerbona or Traubi. However, other large companies, despite the economic difficulties, have been...
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GKIeNet: the market of online community purchasing expands rapidly
Date: 2011-08-31 13:20:38
It is estimated that currently about 60 companies are operating online community purchasing sites and their number can reach 100 by the end of the year. According to GKIeNET's survey...
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The collapse in consumer confidence can lead to a new recession
Date: 2011-08-31 12:50:26
The threat of another recession in western economies increased “dramatically”, and world economic growth is expected to remain sluggish until the middle of the decade. The experts of one of...
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Tesco leaves the Japanese market
Date: 2011-08-31 12:45:28
Referring on improper business movements, the British Tesco stopped its activity in Japan: the world's third largest retail chain on Wednesday announced that it would sell 129 stores in the...
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Magazine – Starbucks: promising results
Date: 2011-08-31 12:23:25
Starbucks plans to open 600 new units in 2011 and another 800 in 2012 all over the world. In Hungary their fourth coffee house opened in August – we spoke...
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The Prima Pék Kft. expands in Budapest
Date: 2011-08-31 12:12:56
The Hungarian owned Prima Pék Kft. is planning to open newer stores – told a company leader to [origo]. A few weeks ago the Príma Pék Kft. announced the creation...
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Hungarian wine at Tesco
Date: 2011-08-31 12:12:40
Tesco initiated a press discussion about the export-facilities of Hungarian wine at the British Embassy on 31st August. In the focus of the discussion, Tesco talked about their future plans...
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Deficit at Carrefour's
Date: 2011-08-31 12:10:10
Despite Carrefour's revenue increased 2.3 percent in the first half of this year, the company recorded a loss of 249 million euros. In 2010, profit rate was 97 million euros....
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The volume of grape is lower than expected, but quality is good in Fejér county
Date: 2011-08-31 12:05:43
The quantity of the harvest was less than expected, but the quality is promising in both wine regions of Fejér county. The 2011 vintage will be good for wine producers...
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Quantity is worse, quality is better: vintage in Fejér county
Date: 2011-08-31 10:45:24
Fejér county is facing a vintage of less grapes but of good quality this year, in both wine-regions. As a whole, 2011 appears to be a good wine year for...
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The office of Trademagazin is moving
Date: 2011-08-31 10:44:18
We would like to inform our partners that our office is moving on 2nd September. We are not going to be available that day. You can reach us from 5th...
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A change of perspective on the wine market
Date: 2011-08-30 22:07:54
Premium wines did not manage to evade the negative effects of recession either. According to Ferenc Szlávik, head of wine division at Zwack Izabella Borkereskedés, in the culinary sector consumers...
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Hypermarkets
Date: 2011-08-30 21:40:42
After the standstill of the last couple of years, hypermarkets strengthened their market position in 2011. From the retail sales of the 90 food categories measured by Nielsen hypermarkets’ share...
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Personal Marketing: build and sell yourself!
Date: 2011-08-30 21:28:26
There are many well-trained and experienced marketing experts on the labour market. What can we do to increase our own value and better our position? The labour market works the...
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Placement influences brand value
Date: 2011-08-30 21:28:13
In the case of individual categories, manufacturers and retailers on the FMCG market consider the following factors to be the most important: not running out of stocks, implementation of secondary...
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Tescobaba.hu for the whole family
Date: 2011-08-30 21:19:06
In July Tesco launched Tescobaba.hu, a new online magazine targeting pregnant women and mothers. Tesco did not forget about fathers either: future and practising parents can read about the latest...
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Promotion of the year 2010, gold medal: Fine Food, Metro Become richer – by getting a new partner!
Date: 2011-08-30 21:16:45
Metro launched a large-scale promotion campaign in September 2010 to strengthen their ‘Fine Food – More than delicious’ brand, increase the number of buyers and improve sales. The message was...
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Promotion of the year 2010, gold medal: Lazurán, Trilak Lazurán – We love wood
Date: 2011-08-30 21:12:20
Lazurán is devoted to protecting trees and the environment. Their credo is: if users treat their wooden objects instead of replacing them, they protect many trees from being cut down....
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Promotion of the year 2010, gold medal: Soproni – Drawing the perfect glass of beer
Date: 2011-08-30 21:10:33
Soproni started this activity early 2010, when the beer market, the HORECA channel and draught beer sales started declining dangerously. The major goal was improving the reputation of draught beer...
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Promotion of the year 2010 – the winners
Date: 2011-08-30 21:06:23
Promotion of the year 2010, gold medal: ‘I love’ campaigns, Metro • ‘I love’ campaigns – Metro’s offers kept hot After a thorough market analysis Metro divided their HORECA buyers...
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Smartphones will replace plastic cards
Date: 2011-08-30 21:01:58
Debit card payment is slowly but steadily disappearing as new generation mobile phones use NFC technology to connect to card reader terminals, which means that safer and quicker payments can...
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Community buying starts in food retail
Date: 2011-08-30 20:59:50
Groupon, the biggest US community coupon service provider sells Unilever’s ice creams with a 40-percent discount in the Jewel stores of Chicago. Buyers with a loyalty card can buy 15...
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Decor cosmetics are flying high again
Date: 2011-08-30 20:57:46
In the restrained spending environment after the recession it was a welcome surprise that branded makeup product sales soared by 9 percent in the United States. For instance 57 percent...
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Top 10 trends for the start of the school year
Date: 2011-08-30 20:56:06
The summer holiday has hardly started and parents can already choose from the best school year-staring offers. Research by NRF and Bigreasearch (USA) revealed that parents only buy what is...
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POPAI-news from Hungary
Date: 2011-08-30 20:53:32
On 16 June POPAI Hungary Association held its annual meeting in the Origo headquarters. The annual report was approved and a couple of topical issues were discussed. POPAI Awards POP...
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Chipstax arrives on Thursday
Date: 2011-08-30 17:23:30
Soft drinks, energy drinks, prepackaged snacks, sugary, salty snacks and condiments will cost more from Thursday, 1st September, due to the new health product tax, otherwise known as chipstax. In...
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