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                    Cyberattacks are a lucrative business
                    
                        
																								Date: 2025-10-01 16:27:24
												                    
				
                Cyber security is no longer just a technological issue, but a new cornerstone of customer experience and loyalty. Cybercriminals are using AI to increase the effectiveness of their attacks. This...
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                    It doesn’t replace creativity: it enhances it
                    
                        
																								Date: 2025-10-01 16:05:23
												                    
				
                In Vibe Marketing – which uses AI support – the text and campaign generation capabilities provided by AI are combined with human style and brand sensitivity, says Mihály Tóth, communications...
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                    Drinks for the young and those young at heart
                    
                        
																								Date: 2025-10-01 15:50:18
												                    
				
                In 2024 the consumption of bitters and liqueurs declined a little in Hungary if compared to the previous year, but forecasts indicate that sales will start to grow again in...
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                    Digital advertising in a new era
                    
                        
																								Date: 2025-10-01 14:40:37
												                    
				
                Digital advertising has strengthened in the FMCG sector in recent years. Two main trends stand out in this segment. This article is available for reading in Trade magazin 2025/10. One...
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                    Robots in the service of cleanliness
                    
                        
																								Date: 2025-10-01 13:53:14
												                    
				
                According to a forecast by Mordor Intelligence, the global market for cleaning robots could expand by 23.3% per year on average between 2022 and 2027. The industry is moving towards...
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                    The pace of consumer price increases in the euro area accelerated in September
                    
                        
																								Date: 2025-10-01 12:40:53
												                    
				
                Annual inflation in the euro area accelerated in September as analysts had expected, according to preliminary data published by the European Union’s statistical office, Eurostat, on Wednesday. The annual inflation...
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                    The Competition Council of the Hungarian Competition Authority has been expanded with a new member
                    
                        
																								Date: 2025-10-01 12:30:42
												                    
				
                The Competition Council of the Hungarian Competition Authority (GVH) has been expanded with a new member and the mandate of one member has been extended by another six years by...
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                    Manufacturing industry expanded slightly in September
                    
                        
																								Date: 2025-10-01 12:26:21
												                    
				
                According to a recent report by the Hungarian Logistics, Purchasing and Inventory Management Association (MLBKT), the seasonally adjusted Purchasing Managers’ Index (PMI) rose to 51.5 points in September, indicating moderate...
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                    Eurostat: the number of guest nights booked on online platforms continued to increase
                    
                        
																								Date: 2025-10-01 12:10:22
												                    
				
                The number of nights spent in short-term accommodation in EU member states continued to increase in the second quarter of the year compared to the same period of the previous...
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                    Private labels are quietly winning Europe’s grocery shelves
                    
                        
																								Date: 2025-10-01 11:54:10
												                    
				
                Across Europe private labels continue to expand their market share as budget-conscious shoppers increasingly prioritise value. This article is available for reading in Trade magazin 2025/10. The article reflects the...
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                    Private labels are flourishing in Europe
                    
                        
																								Date: 2025-10-01 11:45:54
												                    
				
                According to Circana’s recently published report, Private Labels: Transformation for Growth, on the six biggest European markets – France, Germany, Italy, the Netherlands, Spain and the United Kingdom – private...
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                    European Rabbit Meat Days on October 4-5, 2025
                    
                        
																								Date: 2025-10-01 11:42:10
												                    
				
                On the first weekend of October 2025, rabbits will be the main character in Hungarian restaurants. The open goal of the new initiative is to promote the consumption of rabbit...
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                    Eggs, minus the hen
                    
                        
																								Date: 2025-10-01 11:35:44
												                    
				
                Recent American research reveals that consumers still prefer traditional eggs over plant-based alternatives, thanks to their taste and nutritional value. At the same time vegan eggs can be considered more...
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                    Stable prices, big harvest – the pumpkin season is on
                    
                        
																								Date: 2025-10-01 11:27:41
												                    
				
                Thanks to the hot, sunny summer, the pumpkin harvest started earlier this year and the yield is really good. This article is available for reading in Trade magazin 2025/10. Already...
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                    Campaign for a lower VAT on alternative drinks in Germany
                    
                        
																								Date: 2025-10-01 11:25:10
												                    
				
                REWE and manufacturers vly, Berief, and Oatly have jointly called on the German Bundestag to reduce the VAT on plant-based drinks from 19% to 7%. This article is available for...
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                    New CFO at Bonafarm Group
                    
                        
																								Date: 2025-10-01 11:23:16
												                    
				
                From September 1, 2025, Róbert Demeter will join the Bonafarm Group as Group CFO and Deputy CEO. Róbert will be responsible for the financial management of the group, including business...
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                    Only vegan food was available at Billie Eilish’s Manchester concerts
                    
                        
																								Date: 2025-10-01 11:20:54
												                    
				
                In July only plant-based foods were on the menu at the Billie Eilish concerts in Manchester’s Co-op Live Arena, reducing the food-related emissions of the events by 47%. This article...
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                    Kifli.hu’s parent company launches a new category for foods made with value-added recycling
                    
                        
																								Date: 2025-10-01 11:18:09
												                    
				
                Kifli.hu’s parent company, Rohlik, is taking another step towards sustainability: in all countries where it is present – including in Hungary on September 29, World Food Waste Day – it...
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                    More Hungarians are open to vegan diet, but meat still dominates
                    
                        
																								Date: 2025-10-01 11:17:10
												                    
				
                Although only 3% of the Hungarian population follows a plant-based diet, nearly a quarter are open to vegan alternatives, we can learn from recent research by NRC. This article is...
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                    Manufacturer’s extended warranty equals quality – this is a really strong argument
                    
                        
																								Date: 2025-10-01 11:13:57
												                    
				
                When buying a new household appliance, four factors decisively influence consumers’ choices: the device’s functions, price, ease of access and the digital services associated with it. However, at the moment...
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                    Nutella Plant-Based makes Hungarian debut
                    
                        
																								Date: 2025-10-01 11:11:10
												                    
				
                From September 2025 Ferrero’s vegan-certified innovation, Nutella Plant-Based is also available in Hungary, bringing the well-known Nutella flavour with completely plant-based ingredients. This article is available for reading in Trade...
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                    PLMA Live: record-breaking private labels
                    
                        
																								Date: 2025-10-01 11:03:15
												                    
				
                In 2024 the market share of private labels reached a new high in Europe: 38.1%, representing a sales turnover of EUR 352bn in 17 countries across the continent, according to...
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                    Not much plant-based food in the British diet
                    
                        
																								Date: 2025-10-01 11:02:40
												                    
				
                Britons don’t consume enough plant-based food to maintain long-term health, claims a new research by King’s College London. This article is available for reading in Trade magazin 2025/10. According to...
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                    The number of domestic corporate acquisitions is at a historic high
                    
                        
																								Date: 2025-10-01 10:57:38
												                    
				
                The domestic M&A market in Hungary is at an all-time high, with 110 such deals worth a total of $9 billion last year, an increase of almost 40 percent compared...
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                    Sauna Weekend will be held again this year with national sauna programs
                    
                        
																								Date: 2025-10-01 10:50:16
												                    
				
                The Hungarian Bathing Association is organizing the Sauna Weekend for the eighth time this year; October 4-5. between, thematic sauna programs await those interested in the country’s spas – Zoltán...
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                    Revo Foods targets sporty consumers with mushroom protein
                    
                        
																								Date: 2025-10-01 10:48:55
												                    
				
                Minced Fungi Protein, the latest innovation by Revo Foods is a mushroom protein based ingredient that is richer in protein than beef, tofu, eggs and lentils, and has better taste...
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                    Security remains the most important factor in online shopping
                    
                        
																								Date: 2025-10-01 10:46:57
												                    
				
                According to Visa’s 2025 survey of e-commerce payments in Central and Eastern Europe, security remains the most important factor for 83% of Hungarian consumers when shopping online. This article is...
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                    What do children really eat at school? National research on children’s eating habits and food waste
                    
                        
																								Date: 2025-10-01 10:44:07
												                    
				
                School meals affect the lives of every family: they affect whether the child lives well during the day, how the evening meal turns out at home, and how much food...
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                    K&H: first-time home buyers submit 200 home loan applications per day
                    
                        
																								Date: 2025-10-01 10:38:01
												                    
				
                The Otthon Start Program, which was launched in September, generated significant demand, according to K&H. In the first month, the financial institution received an average of 200 applications per business...
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                    Protein-rich vegan cookies from Semmelweis University
                    
                        
																								Date: 2025-10-01 10:31:31
												                    
				
                The Department of Dietetics and Nutritional Science at Semmelweis University has developed a new plant-based, gluten-free cookie that contains more fibre and protein than traditional gluten-free products. This article is...
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