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Chocolate still leading
Date: 2007-11-28 08:00:00
Total sales of sweets exceed HUF 150 billion in Hungary. According to Mrs. Kanyó, general secretary, members of the Hungarian Sweets Manufacturers’ Association account for 83-85 per cent of this...
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Milan, part 2. – Iper and Esselunga: „Merchants should be modest”
Date: 2007-11-28 08:00:00
The Italian retail network is not a very concentrated one by European standards. Modern stores make spectacular efforts to attract customers. Our correspondent has visited hyper markets of Finiper and...
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European recognition for Széchenyi card
Date: 2007-11-28 08:00:00
Széchenyi card has been selected by the jury of the European Enterprise Awards 2007 to be one of the 13 finalists. The result of the final will be announced on...
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TV partner for brand building
Date: 2007-11-28 08:00:00
Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...
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Less sugar than expected is still enough
Date: 2007-11-28 08:00:00
Sugar reform in the EU signals the beginning of a new era for the Hungarian sugar industry. Though domestic sugar production is only a fraction of what it used to...
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Iper Portello
Date: 2007-11-28 08:00:00
Finiper is one of the largest operators of hyper markets in Italy. It ranks 8th among retail companies, with 25 hyper markets, 115 supermarkets and annual revenues of EUR 2,8...
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Prophecies and facts in Tapolca (part 2.)
Date: 2007-11-28 08:00:00
We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...
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Champagne market expanding around Christmas
Date: 2007-11-28 08:00:00
The Christmas/New Year’s Eve season accounts for 40 per cent of annual champagne sales. Though the annual level of consumption shows stagnation, end of the year consumption is growing. Over...
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Increasing dominance of mineral water among alcohol-free beverages
Date: 2007-11-28 08:00:00
The consumption of healthy, alcohol-free beverages has been rising during the past decade and is now at the level of the European average. Consumption of alcohol-free beverages has doubled in...
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Esselunga Rho
Date: 2007-11-28 08:00:00
Opening hours: Monday – Saturday: 08,00-21,00 Total area: 8,500 square meters Store space: 4,200 square meters Number of items: 21,000 Fresh food: 1,480 Dry food: 9,350 Non food: 3,000 Annual...
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Heineken strengthening its brands
Date: 2007-11-28 08:00:00
László Benedek, sales director did not recommend that participants follow the example of the beer industry, as this years expansion was due entirely to the 25 per cent extra tax...
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Panorama of champagne before clinking glasses
Date: 2007-11-28 08:00:00
The structure if the champagne market is not unlike that of wine. Differences however, are more interesting. According to György Kovács, managing director of Törley Pezsgőpincészet Kft., sweet champagnes continue...
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Mineral water market continue to sparkle
Date: 2007-11-28 08:00:00
There are 100 springs in Hungary which provide certified mineral water. Water from 45-50 of these is bottled. No major changes have taken place during the past two years in...
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Vision of the future – with a difference?
Date: 2007-11-28 08:00:00
I listened enthusiastically to an account by Zsuzsa Hermann, editor in chief of this magazine, of the successful POPAI Hungary event, held at the end of October. A vision of...
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Building loyalty without damaging brands
Date: 2007-11-28 08:00:00
Anita Carra, trade marketing director of Unilever, spoke about their multi-brand promotions. This year, the key to success has been proactive action and the ability to come up with new...
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Frankfurters are the second most popular meat product
Date: 2007-11-28 08:00:00
Over 27,000 tonnes of frankfurters are sold annually. Retail sales exceeded HUF 24 billion, in terms of value in the September 2006 – August 2007 period. According to the Retail...
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Imported wine in one out of six glasses
Date: 2007-11-28 08:00:00
According to estimates, the quality of grape produced this year will be good, but its quantity will be less than usual. Wine production will just be sufficient to cover domestic...
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United against illegal trade!
Date: 2007-11-28 08:00:00
This sentence was the key idea from the Day of European Commerce held for the third time this year. Sándor Demján, acting chairman of the National Association of Employers and...
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Poster companies in strategic association
Date: 2007-11-28 00:00:00
In the future the firms sell their poster places together, so make a better service for their customers. The six companies Europlakat, EuroAWK, Pont Reklám, ESMA-QIB, Mahir City Poster and...
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Sugar can be used by winemaking
Date: 2007-11-28 00:00:00
The only question the percent, Hungary want 2%, EU would give only 1% European Union governments fell to narrow their differences over how to reform Europe's vast wine sector and...
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5 Candidates for the „Wine-grower of the Year” award
Date: 2007-11-28 00:00:00
The Hungarian Wine Academy gives the title yearly to the best wine-grower, specialist nominate the candidates. This year Janos Frittmann (Kunsag wine-district), Janos Konyari (Balatonboglar wine-district), Otto Legli (Balatonboglar wine-district),...
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Values of Szekszard: Wine and cars
Date: 2007-11-28 00:00:00
The city's 8 most popular winery showed their best wines on the event organised by local Toyota supplier. Kocsis es Tarsa Kft. staged the first Bormustra (Wine checking) last year...
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Fake Waffles in value of HUF 3.5 million
Date: 2007-11-27 00:00:00
The truck came from Serbia to Slovakia and delivered 2,700 kilo sweets. The authority found that 43,000 packages of waffles has a fake trade mark. The driver must bring to...
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HUF 8 billions for sweets in Christmas season
Date: 2007-11-27 00:00:00
Hungarians eat sweets early in value of HUF 120 billion. Costumers give for „Szaloncukor", Hungarian unique, HUF 5.5-6 billion, for chock figures almost HUF 950 million, for sweet gifts HUF...
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New plazas in South-Pest
Date: 2007-11-27 00:00:00
Neo Center investment on Hatar street starts next year's beginning, Köki Center will be overdue. The HUF 15 billion investment Neo center is a multifunctional building. The entertainment place for...
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Exhibition for spare bought, unused products
Date: 2007-11-26 00:00:00
The Waste Reduction Alliance Hungary (HuMuSz) showed the objects at the event organised on „Buy Nothing Day”. In Hungary yearly 5 million tons waste ariesen, what could be minimized with...
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Decrease in retail sales continued
Date: 2007-11-26 00:00:00
According to Hungarian Central Statistic Office the retail sales has been falling since the beginning of the year. The volume of retail sales adjusted for calendar effects decreased by 2.5%...
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Sparkler action for costumers
Date: 2007-11-26 00:00:00
The government started the action to protect the consumers with strong supervising in christmas season. The control period ends on first week in 2008, the most authorities take part in...
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Fake slaughterhouses were found
Date: 2007-11-26 00:00:00
One of them worked in a crumbling hovel in Budapest, in the other in Region Pest pigs and cows were sliced. The processor in Budapest were checked and baned several...
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The online ordered food are not fresh enough in England
Date: 2007-11-26 00:00:00
A snapshot survey by the consumer organisation found “best before” dates were, on average, a day earlier for goods ordered over the internet. Which? bought goods from Tesco, Sainsbury's, Asda...
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