Company and Personal News

The denomination of certain milk products will be clarified in the Hungarian Food Codex

The denomination of certain milk products would be clarified in the Hungarian Food Codex. The ministerial decree on this draft was published on Thursday in the government news portal. Under...

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Illegally distributed cooking oil and granulated sugar was found by Nébih

More than 250 thousand liters of imported and illegally sold cooking oil and more than 70 thousand kilograms of granulated sugar was found in two Székesfehérvár warehouse – the National...

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Sales promotion on a higher level

Nowadays, one of the key tasks of each marketing and trade marketing expert is sales promotion. Experts need to think in terms of complex promoting strategies, ones which are commensurate...

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The cherry pálinka of the year is being prepared

Twelve premium pálinkas will be included to the special blend of 2013. Hungary once again jointly prepares the pálinka of the year, this time with sour cherries. The experts of...

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Gyenes András became the new CEO of Unilever Hungary

From 1 December 2012 Gyenes András holds the CEO post of Unilever Hungary. The newly appointed Chief Executive Officer was the Managing Director of Unilever Magyarország Kft. Now he will...

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Schlecker drugstore chain to be resurrected?

An Austrian investor plans to restart 600 former Schlecker units on the German market next year. Haberleitner has experience in the field of company reorganization, and in August 2012 the...

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New Year’s Eve-period buyers rule the sparkling wine market

In the 12-month period between September 2011 and August 2012 44 percent of Hungarian households purchased sparkling wine. This represents a small drop from the previous such period. Sparkling wine...

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Travels around FMCG – Business Days 2012 – part 2

On Thursday the second section focused on the labour market and human resources. The moderator and first presenter was Randstad managing director Sándor Baja, who analysed challenges on the labour...

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Changing demand is reshaping production as well

Budapest was the host of the COPA and COGECA congress between 1 and 3 October in 2012. One of the topics discussed was better utilisation of opportunities in bioeconomics. Participants...

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Tobacco products: the black market is growing again

GfK Hungária’s latest study reveals that illegal tobacco product trade is becoming more and more widespread. According to official data, in 2011 total revenue from tobacco product sales was HUF...

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There will be no Hungarian potato left by spring

Data from the Agricultural Economics Research Institute (AKI) and KSH’s market price information system (PÁIR) reveal that the production price of potato in July-October 2012 was 28 percent higher than...

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Their plan goes up in e-smoke

In 2010 the state budget’s revenue from the excise duty and VAT on tobacco products amounted to HUF 360 billion. Hungary’s parliament passed the new ‘tobacco shop law’ in September....

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Retail – the artery of the economy

Tesco invited its media partners to a press meeting on 14 November, where the company shared with participants the results of the study conducted by Századvég Economic Research Institute, which...

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Quo vadis Hungarian manager?

After the summer break many are waiting for the job market to come to life. What are the current trends? Economic recession forced many companies to restructure themselves and to...

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Trends, whys and answers – part 7

As a qualitative market researcher, my experience is that about half of Hungarian consumers belong to the medi-level group (with an average level of price sensitivity). Their income is not...

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POPAI Awards POP competition winners

Display of the Year and ‘Non-durable’ category winner: Knoppers display – OSG Form Kft. • ‘Non-durable’ category second place: Pritt island – IS Innovative Solutions Kft. • ‘Non-durable’ category third...

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USA: the highest holiday season turnover of the last 5 years is forecasted

According to the International Business Times, retailers in North America expect the highest holiday sales since 2007. 100 retail marketing executives were interviewed and their answers revealed an expected growth...

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Christmas came too early for some customers

Canadian drugstore chain Shopper Drug Mart realised that the first week of November is too early to start the Christmas countdown and at midnight 5 November they stopped playing Christmas...

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Fresh groceries attract customers

For Hungarians high quality fresh groceries is the fifth most important factor (from twenty-two) in deciding where to go shopping – according to the latest ShopperTrends survey by Nielsen. Value...

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(HU) Elég hatékonyak a promóciói? Megérkezett a Tesco Collaborative Promo Picker!

Sorry, this entry is only available in HU....

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Hungarian fish product won the SIAL d’Or Global

Péter Palotás, managing director of PLP Hungary Kft. spoke to our magazine about the huge success of their Selfish product in France. He told that the average buyer does not...

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The price of pork may rise significantly

Pig farmers justify a twenty, or even thirty percent price increase, after the feed prices jumped because of the bad harvest. The purchase price of pork increased to 380-400 HUF...

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KSH: increase in agricultural producer prices

In July, the price of vegetable products increased by 5.3 percent after a decline of eight months, while the price of live animals and animal products increased by 9.3 percent...

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GKI: Recession continues uninterrupted during economic adjustments

GKI forecast slight GDP growth (0.8 per cent) for 2013 following a decline of 1.5 per cent in 2012. In the wake of the new restrictions announced lately, however, only...

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This is what your shopper would like, too!

Have you ever wondered why shoppers spend more time in stores where there is a shopping trolley than in shops where there is only basket? It’s simple: one can look...

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State-of-the-art technology at Aquarius-Aqua Kft

The new facility, the result of a EUR 10 million investment, was inaugurated in Albertirsa by Minister of Rural Development Sándor Fazekas on 31 October 2012. Aquarius-Aqua Kft. was established...

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Point of sale music

One of the tools stores can use to increase sales is background music. Point of sale background music does not mean playing the favourite hits of shop assistants very loud....

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Innovations from POS Services

One of POS Services Kft.’s novelty products is the Coupon Book. In Hungary the popularity of coupons is growing. So far our experience is that the highest number of coupons...

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Warehouse capacity expansion in Hungary’s biggest pasta factory

he history of GYERMELYI pasta started in 1971 and today the company is Hungary’s biggest manufacturer, producing tons of pasta every day and transporting it to more than 100 customers...

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CITROËN BERLINGO van: 2 pallets, up to 3 people, more than 4m3

The CITROËN BERLINGO van has been updated inside and out: the panel van and leisure activity vehicle is now available with e-HDi engine (featuring the excellent Stop&Start system) and with...

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