Other
Which way is the smile industry going?
In the past few years the oral care category has shown significant changes in volume and value. The decline experienced in the wake of the pandemic has eased by now...
Read more
Student design competition with sports and botany themes
POPAI Hungary has organised its sixth display design competition for university students. The main sponsor of the POPAI Student Design Awards is traditionally SPAR and this time the theme...
Read more
Business Meetup & Dinner: compass in a chaotic world
Trade magazin’s Business Meetup & Dinner event once again provided a forum where business decision-makers could find analytical insights and strategic inspiration. This article is available for reading in Trade...
Read more
Raw milk’s price drops below 200 forints
According to AKI PÁIR data, the average national producer price of raw milk in Hungary was HUF 199.3/kg in June 2025. With both fat and protein content declining by 0.06...
Read more
Bert vegan organic product range
Vegan products made from natural ingredients in Székelyföld, including yogurt cultures, kefir cultures and products matured with noble mould on-site. Contact: Distributor: Real Nature Kft. Éva de Gereczné Rudnai head...
Read more
Biskids organic biscuits
Biskids organic biscuits can be given to children from the age of 6 months and they are made without added sugar or palm oil. Their high fibre content supports healthy...
Read more
Márka Mango
Márka Mango is the latest and most exotic addition to Márka’s classic product range. A refreshing mango flavour experience to the usual Márka quality. Contact: Márka Üdítőgyártó Kft.; e-mail: kereskedelem@markaudito.hu; web: www.markaudito.hu...
Read more
Camping brand revamped
With the revamp of the Camping brand, Kőröstej isn’t only expanding its product selection, but also updating the recipes and from August 2025 the packaging. Contact: Kőröstej Kft.; e-mail: mail@korostej.hu; web:...
Read more
Coccolino Laundry Perfume
Revolutionise your laundry routine with Coccolino Laundry Perfume. Enriched with essential oils and microbeads, its transparent formula is effective even in rapid and cold wash cycles and it leaves no...
Read more
The store of the future is already open
In retail trade the automation of payment processes has become unavoidable by now. This article is available for reading in Trade magazin 2025/8-9. Self-checkouts, Scan&Shop terminals and smart payment alternatives...
Read more
Unicum Orange Bitter 0,7 l
Unicum Orange Bitter is now available in 0.7l bottle format too and customers can also find the 0.04l bottle version on store shelves. Contact: Zwack Unicum Nyrt. Kapcsolattartó: Balázs...
Read more
NIVEA® CELLULAR Epigenetics skin rejuvenating Serum with Epicelline® 30 ml
Using the patented Age Clock Technology, Epicelline® is scientifically proven to reverse 10 visible signs of skin aging in just 2 weeks. Contact: Beiersdorf Kft.; Tel.: +36-1-457-3900; hungary.nivea@beiersdorf.com; www.nivea.hu...
Read more
Vortex floor sweeping cloths
Effective cleaning: traps dirt and removes stains. Efficient use: disposable dry sweeping cloths. Convenient: ready for immediate use. Versatile: compatible with several mop handles and can be used on any...
Read more
HELL NEW GEN
HELL New Gen is a new-generation functional drink that satisfies new consumer needs. It is available in five refreshing flavours, without preservatives, in 250ml and 500ml sizes. Contact: HELL ENERGY...
Read more
Margin stop may remain in place after the end of November
As we also reported, the government has extended the margin cap aimed at reducing the prices of food and drugstore products – according to the latest Hungarian Gazette. Originally, the...
Read more
Lessons learned from the first reports: CSRD isn’t a burden, it is a roadmap
EY’s benchmark study has analysed the first sustainability reports of 60 large European companies subject to CSRD. At a webinar presenting the results, Ákos Lukács, Barbara Márton and Tamás Dudás...
Read more
Szamos Christmas crackers with Erős Pista hot pepper 150 g
For those who enjoy unique flavours, the flavour of Szamos marzipan Christmas candy is complemented by Univer Erős Pista hot pepper powder. Hot pepper and almond Christmas candy dipped in...
Read more
A new tender will help food processing: a twenty billion forint budget will be opened in the fall
The aim of the new HUF 20 billion grant scheme, currently open for public consultation, is to process a larger share of domestically produced agricultural raw materials more efficiently and...
Read more
K&H sustainability index: we are thinking well, but our actions don’t always correspond
The attitude sub-index measuring how corporate leaders view sustainability has reached a new high of 72 points, which is the highest value in the history of the K&H sustainability index....
Read more
The strategy behind beauty: Rossmann Beauty Expo
The Rossmann x Krémmánia Beauty Expo welcomed visitors for the fourth time in the MVM Dome on 23-24 May. This article is available for reading in Trade magazin 2025/8-9. More...
Read more
NATRUE Barista Oat Matcha Latte
Traditions play an important role in our lives, but let’s face it: we live busy lives and convenience often wins. This is why NATRUE has created Barista Oat Matcha Latte,...
Read more
Réka Rubint: “Only one thing tires me: resting…”
Szilvia Krizsó interviewed fitness trainer and lifestyle consultant Réka Rubint in Trade magazin’s Future Talks business podcast series. In the article below you can only read excerpts – the full...
Read more
The digital SZÉP card will be available from September – the limit will also increase
The changes announced last year in the use of SZÉP cards will come into effect from September 1st of this year: all cards must also work digitally, and the annual...
Read more
Palm trees grow under pressure
More and more domestic companies are treating sustainability as a strategic priority, while the regulatory environment is also changing rapidly. This article is available for reading in Trade magazin 2025/8-9....
Read more
These are the region’s favorite pastries: pizza minis, cheese scones, hot dogs
Among Hungarians, cheese scones are the hit among delicatessen buyers, among Czechs, ketchup hot dogs, and Croatians and Slovaks swear by pizza minis – this is revealed by the analysis...
Read more
Dea Frankó Csuba at the Inno d’Or conference: a future that can be shaped
According to futurologist Dea Frankó Csuba, futurology is no longer about predicting the future, but rather a strategic tool that helps to consciously identify innovation directions. This article is available...
Read more
When the AI is writing
I thought I would give AI a try and asked it to write the editorial for this issue. I admit that with our ever-growing to-do lists, dwindling time and frozen...
Read more
(HU) Egészség, trendbe csomagolva
Inflation, declining purchasing power and general price-sensitivity haven’t left the functional food market untouched: for many shoppers added health benefits have taken a back seat and price has become the...
Read more
Mars achieves another 1.9% absolute greenhouse gas emission reduction
Mars Incorporated has published its 2024 Sustainable in a Generation report, revealing that the company has taken further steps to reduce its carbon footprint. By the end of 2024, Mars...
Read more
Vitamins are no longer a luxury
The market for over-the-counter (OTC) dietary supplements has undergone significant changes in recent years. A healthy lifestyle and a preventive approach are becoming important factors in purchasing decisions. This article...
Read more