Events
Rapidly growing assortment of bio products
Date: 2008-02-29 08:00:00
A bio-revolution is sweeping through Europe, producing double digit growth. Expansion is less dynamic in Hungary but still notable. Though the popularity of bio products is growing everywhere, they are...
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Great demand for regional data from Nielsen
Date: 2008-02-29 08:00:00
Regional data about retail sales is becoming increasingly important. 80 per cent of Nielsen clients receive standard regional data about five major regions as a basic service. Demand for specialised...
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Dangers and chances in Berlin
Date: 2008-02-29 08:00:00
The 73rd Grüne Woche exhibition was held between 18-27. January. 1610 exhibitors from 52 countries attended the event. Switzerland was the special guest at the event, while Azerbaidjan attending for...
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Eggs from milk chocolate are the most popular
Date: 2008-02-29 08:00:00
Retail sales of Easter sweets dropped by 9 per cent in terms of quantity last year. Total sales amounted to HUF 22.5 billion in 2007. Sales continue to be concentrated...
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Products telling stories
Date: 2008-02-29 08:00:00
According to Judit Csányi, managing director of KIDZ-Entertainment Hungary, it is best to select a cartoon character for promoting a product who will not only be accepted by children but...
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Joanna Blythmann: Shopped, the shocking power of Britain’s supermarkets
Date: 2008-02-29 08:00:00
Joanna Blythmann is one of the best known English authors specialising in food. This book deals with the negative effects of the spreading of modern retail systems. However, she does...
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Accelerating rearrangement in the market of figures
Date: 2008-02-29 08:00:00
The decrease in popularity of nougat sweets in the market of seasonal figures made from sweets seems to be an irreversible process. Cheap and usually unbranded nougat sweets are losing...
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Cartoon characters are effective till the age of ten
Date: 2008-02-29 08:00:00
Products for children under 10 have to be accepted by their parents as well. This is not very easy to achieve, because children and adults have very different expectations. According...
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Code of Ethics staying in effect
Date: 2008-02-29 08:00:00
According to a resolution by the Economic Competition Office (GVH), the provisions of the Code of Commercial Ethics relevant to relations between retailers and suppliers shall remain in effect till...
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More mayonnaise, ketchup and mustard sold
Date: 2008-02-29 08:00:00
The market of liquid flavourings expanded in the December 2007 – November 2007 period both in terms of quantity and value. Growth in terms of value was 7 per cent...
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Agricultural price rises slowing down
Date: 2008-02-29 08:00:00
The prices of agricultural products were 35.3 per cent up in November 2007, compared to the same month in 2006. The prices of plant products were up by 60.2 per...
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Handling parallel quantity units
Date: 2008-02-29 08:00:00
The functionality of SAP CWM promises a perfect solution for handling products in parallel quantity units. This is part of the fully integrated IT solution developed for the food industry...
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Mayonnaise showing most dynamic growth
Date: 2008-02-29 08:00:00
Leading brands like Globus and Univer use intensive in-store communication and health focused innovation to keep pace with private labels. According to recent data from Nielsen, mustard, mayonnaise and ketchup...
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Good times in sight for the dairy business
Date: 2008-02-29 08:00:00
The Agricultural Business Research institute (AKI) monitors trends in the world market of food. Data from the price information system (PÁÍR) of AKI and KSH can be useful for making...
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Promotions and efficiency
Date: 2008-02-29 08:00:00
Promotional sales accounted for up to 40 per cent of overall sales in some of the largest categories last year. 82 per cent of Hungarian consumers are actively looking for...
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Dressings popular
Date: 2008-02-29 08:00:00
According to data from the Consumer Scan of GfK Hungária Market Research, over half of all Hungarian households bought mustard and mayonnaise during the first nine months of 2007. Mustard...
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Growth accelerating this year
Date: 2008-02-29 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, growth is expected to accelerate substantially in 2008, compared to the previous year. Both the external and internal balance...
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New stars in the Milky Way
Date: 2008-02-29 08:00:00
Owing to the uncertainty and instability in the world market, there is a lot of excitement in the domestic milk industry, while new trends are also surfacing. – It looks...
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More foreigners, staying for shorter periods
Date: 2008-02-29 08:00:00
The number of nights spent at commercial places of accommodation by foreign and domestic guests only grew by 0.9 per cent in the January – November 2007 period, compared to...
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Less bottles, more cans
Date: 2008-02-29 08:00:00
The market share of canned beers continues to grow, while less beer is sold in bottles, as price seems to be more important for consumers than the environment....
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Autumn reactions
Date: 2008-02-29 08:00:00
The average consumer price of milk was up by 30 per cent in Germany in September last year compared to 2006. Consumers immediately responded by reducing their consumption, according to...
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Online shopping becoming more popular
Date: 2008-02-29 08:00:00
According to a Nielsen survey conducted among Internet users in 48 countries, 82 per cent of Hungarian net users have purchased something using the Internet. Whereas the most popular items...
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Brand campaign a priority
Date: 2008-02-29 08:00:00
The Hungarian Brands Association organised its ninth campaign in February 2008. 10 popular brands – of Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser, Sara Lee Unilever – appeared on...
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Hair dye sales growing
Date: 2008-02-29 08:00:00
Sales of hair dyes continue to expand. According to Nielsen data, sales exceeded HUF 6 billion in the November 2006–October 2007 period, with growth of 12 per cent. Consumer prices...
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Large supermarkets dominant in Switzerland
Date: 2008-02-29 08:00:00
According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...
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Pineapple from orange
Date: 2008-02-29 08:00:00
The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...
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Natural brunette is in, but blonde is still popular
Date: 2008-02-29 08:00:00
The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...
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Flour and cooking oil on top of the price wave
Date: 2008-02-29 08:00:00
Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...
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Environmental competition
Date: 2008-02-29 08:00:00
Tetra Pak Magyarország and WWF Magyarország launched an environmental competition for primary schools in February with the aim of increasing awareness about environmental issues. The final with the best five...
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