Events

Awards for domestic flavours

Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...

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The financial crisis

We will probably soon begin to feel the effects of the financial crisis. A brief overview of what we can expect has been prepared by my colleague, Balázs Lapis. „It...

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Successful joint exhibition

A large number of innovations were presented at the Signexpo and Digitalexpo exhibitions held simultaneously on 27-29. November, in Budapest. There were over 100 exhibitors, while the number of visitors...

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Growing demand for frankfurters sold by weight in spite of higher price

Retail sales of frankfurters exceeded HUF 24 billion in the September 2007–August 2008 period. Sales showed stagnation in terms of quantity. Sales of pre-portioned products were down, while that of...

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Superbrands – for brand-conscious consumer

The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of...

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Merry digital Christmas!

As the end of the year is here, we’ll take a look at the future. Today, we see digital solutions wherever we look, because electronic media is highly flexible and...

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Wide gap in frankfurter prices

The market of frankfurters serves as a good example of complex and often incoherent consumer behaviour. Though consumers are increasingly concerned about the healthiness of ingredients, private labels show expansion....

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Sales stagnating

Retail sales were down by 1.4 percent in August 2008, compared to August 2007. Sales showed stagnation compared to July. Food retail units generated 0.7 percent lower revenues in August...

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Thorough preparations – half way to success

We have asked a number of display manufacturers what in their opinion ideal trade marketing or marketing professionals are like. The answer was: those who know their job, know what...

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Walking the rope like no other

The Golden Dove awards of the direct marketing business have been handed over in nine categories this year. The Rope Walker agency received an award in both the lifestyle and...

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Private labels generating growth in market of frankfurters made from poultry

Sales of frankfurters were up by 4 percent in the first nine months of 2008, compared to 2007. According to data from the ConsumerScan of GfK Hungária, this was the...

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Meat prices to drop by end of the year

Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the Market and Price Information system operated by AKI and KSH...

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What briefs should contain

What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...

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Sweet billions as seen at ISM

Sales of sweets are growing world-wide. The ISM sweets and biscuits exhibition will be held between 1-4. February in Cologne. According to Márta Kakuk, Budapest representative of the exhibition, everybody...

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Sweet white champagne enjoying outstanding popularity

Sales of champagne totalled HUF 11,5 billion in the October 2007–September 2008 period, showing year on year growth of 5 percent. Modern store types account for the largest part of...

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Economy in recession, Euro coming

According to a forecast made by GKI Gazdaságkutató Zrt. with Erste Bank, the Hungarian economy will be forced to change course as a result of radical changes in the world...

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Limonissimo

Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...

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Crisis the main topic at Day of Commerce

Although results should have been the main topic at this year’s European Day of Commerce organised by trade associations and organisations, this intention has been overruled by the financial crisis....

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Glasses to be clinked this year as well

The market of champagne is a stable and predictable one. Demand for cheap imported products is up as a result of the recession. The minimal decline seen in recent years...

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Accommodation generally booked without agents

The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...

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Five beers – each offering a different experience

According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...

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Anuga FoodTec – Budapest press conference

Anuga FoodTec, the international food and beverage technology fair will be held between 10-13. March 2009, in Cologne. 1,200 exhibitors from over 40 countries are expected to attend the even....

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Medals from France

Champagnes of the Törley group (BB Zrt. Chapel Hill Chardonnay Brut, Törley Chardonnay Brut and Francois President Rosé) have won three medals at the Effervescents du Monde competition held in...

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Agricultural prices swinging

Supply prices of agricultural products were down by 8.8 percent in September 2008, compared to September 2007. The price of plant products was down by 22.2 percent, while that of...

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Expectations of a CEO regarding the supply chain

Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...

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Everything in one place at Grüne Woche

The Grüne Woche exhibition is to be held between 16-25. January in Berlin. The exhibition space reserved for the Agricultural Marketing Centre is nearly twice the size it was last...

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Retro

Lánchíd Klub, the Brands Association and everybody else is co-operating in working out a new agreement for the future of th e Hungarian food sector. Some encouraging news has been...

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Household consumption of champagne still dropping last year

According to data from the ConsumerScan of GfK Hungária, the number of households buying champagne and sparkling wine continued to shrink last year, dropping to 45 percent of all households....

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Cooking oil producing highest price rise

Prices were up by 5.1 percent in October 2008, compared to October 2007, and 0.2 percent higher than in September. Food prices were up by 0.3 percent compared to September....

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Delhaize group in seven countries

The Delhaize group ranks 31st among the largest retail enterprises in the world. . It has 2 602 stores in seven countries, with 1 575 located in the US. In...

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