Events
House of Hungarian Flavours opened in Szentendre too
Date: 2010-04-27 08:00:00
A new Prémium Hungaricum shop opened in Szentendre at the end of March. There are already 6 partner shops in the franchise system of the Prémium Hungaricum Association, which tries...
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Fruit juices bought less often
Date: 2010-04-27 08:00:00
GfK Hungária’s ConsumerScan reveals that only 100% fruit juice volume sales remained stable on the shrinking fruit juice market. The segment’s market share improved by 2.5 percentage points in 2009....
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Anti-energy drinks on the shelves ?
Date: 2010-04-27 08:00:00
‘Instead of too much energy calm, but concentrated attention or complete relaxation’ promises the company that uses a calm cow instead of a red bull as a logo. Slow Cow...
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Food summit in London
Date: 2010-04-27 08:00:00
Leaders of the world’s food market will participate in a global conference between 23 and 25 June in London. ‘The Consumer Goods Forum’ – formerly CIES and ECR Europe –...
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Cream and waxing strips were the most popular
Date: 2010-04-27 08:00:00
The annual market of hair removal products is above HUF 1 billion. Retail turnover diminished by 2 percent in value and by 8 percent in volume last year – states...
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Refreshing caffeinated soap
Date: 2010-04-27 08:00:00
Shower Shock cosmetics contain just enough caffeine to get you through the hardships of waking up in the morning. Caffeine is absorbed through the skin and both soap and shower...
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Point of purchase in the capital city of fashion
Date: 2010-04-27 08:00:00
Digital solutions were in the limelight at the Marketing at Retail Show in Paris. The event is held every second year and this was the seventh time that POPAI Awards...
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Razor for every case
Date: 2010-04-27 08:00:00
Hair removal can be temporary or permanent, regular or occasional, simple or omplicated. As the weather keeps getting better, women – and not only them – find it more urgent...
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DIY sour candy
Date: 2010-04-27 08:00:00
With Sour Candy Factory we can now make the best sour candy whenever we want at home. Just like in the case of great scientific discoveries, you can try as...
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EuroCIS in Düsseldorf: Information technology specifically for retail
Date: 2010-04-27 08:00:00
There is a constant demand from retailers for IT innovations, so it does not come as a surprise that early March the EuroCIS retail information technology trade fair in Düsseldorf...
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Insects are afraid, but not of the crisis
Date: 2010-04-27 08:00:00
Despite the recession the insecticide and insect repellent category remained stable. People are increasingly afraid of dangerous mosquitos and ticks. The latter have not been killed by the local authorities...
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Decorative barcode
Date: 2010-04-27 08:00:00
New Jersey’s Vanity Barcodes introduced decorative barcodes which can be scanned like a regular barcode and be used as a marketing tool. Vanity Barcodes serve their partners with ten different...
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With a good taste in our mouths
Date: 2010-04-27 08:00:00
On 26 March Barcelona’s Alimentaria, one of the world’s three biggest food and catering trade fairs closed its gates. The fair is held every second year and is now held...
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Manufacturer brands are robust among insecticides
Date: 2010-04-27 08:00:00
The insecticide and insect repellent market contracted by 4 percent in value last year – Nielsen registered a HUF 3.5 billion turnover. One packaging unit costs HUF 586, 20 percent...
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No more wasting money
Date: 2010-04-27 08:00:00
GfK Hungária’s research comprising the year 2009 pointed out that after clothing and travelling, Hungarian households also had to start economising on the food budget last year. In the first...
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Computers, software and specialists
Date: 2010-04-27 08:00:00
The 1st Hungarian Virtual Software Fair and Information Technology Exhibition welcomed visitors between 17 and 19 March. What is more, the 7,800 participants did not even have to leave their...
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Soproni Blaufrankisch united
Date: 2010-04-27 08:00:00
Sopron region wineries established Hungary’s first collective wine trading company, Soproni Kékfrankos Kft. The company’s assortment is made up of 28 excellent wines from 15 Sopron wineries, alongside the famous...
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Choosing a store and shopping decisions in front of the shelf
Date: 2010-04-27 08:00:00
Nielsen’s new ShopperTrends survey revealed that a wide selection of products, a good price-value ratio and good quality are the most important competitive advantages for a retail chain, but domestic-owned...
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Minor growth in the processing industry
Date: 2010-04-27 08:00:00
In January 2010, industrial domestic sales prices were 1.8 percent higher in comparison with the previous month and 1.6 percent higher in comparison with January 2009. Domestic sales prices by...
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Selling even more efficiently
Date: 2010-04-27 08:00:00
New possibilities in sales efficiency – this was the title of the successful professional forum, held on 25 March 2010, organised by InformatiX. Together with their partner companies, the organisers...
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Teflon paint
Date: 2010-04-27 08:00:00
There is a negative sentiment on the Hungarian paint market. One way out of the crisis is innovation – said Antal Szabó, managing director of Poli-Farbe Vegyipari Kft. when introducing...
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‘Fair share’ is the most effective
Date: 2010-04-27 08:00:00
Many FMCG manufacturing companies carry out in-store surveys themselves, but these prove to be less efficient than they expect. My experience is that many decision-makers need complex systems that fit...
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Deficit in retail
Date: 2010-04-27 08:00:00
In terms of volume, retail sales were 5.6 percent lower in January 2010 than in the same period the previous year. Retail sales were up by 0.6 percent in January...
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Ranking of retail chains stays the same: Tesco leads, followed by two Hungarian chains
Date: 2010-04-27 08:00:00
Nielsen’s 2009 ranking shows that Tesco is the food and chemical product retailer with the highest turnover, followed by CBA and Coop. Just like a year earlier, Spar and Reál...
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Focusing on customers inside and outside of the store
Date: 2010-04-27 08:00:00
The space outside the store talks to us, it communicates. Walls, giant posters and citylights attract our gaze. People find hyper- and supermarkets very easily, there are signs all over...
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A decrease in prices dragged Slovakian turnover down
Date: 2010-04-27 08:00:00
According to Lucie Hrusová, communications and customer relations director of Nielsen Czech Republic the turnover of hypermarkets in Slovakia fell in terms of both value and volume last year. Discount...
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“The most successful promotion of the year” competition has finished
Date: 2010-04-27 00:06:34
At the annual contest of the Trade Magazin the producers, traders and agencies implementing promotions of the FMCG sector could compete for “The most successful promotion of the year” title....
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Festival of Balaton wines in Budapest
Date: 2010-04-27 00:04:46
More than one hundred wine specialties and concerts are waiting the audience of the second Lake Balaton Wine Festival, on the first weekend of May in Budapest. The goal of...
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Farm Goods shop in the capital
Date: 2010-04-27 00:02:00
Great interest surrounded the Farm Goods shop opened in February at the Havana estate. The owners of the company purchasing food directly from the producers of rural areas are planning...
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The Sunday opening hours of shops may be limited in the autumn
Date: 2010-04-27 00:01:00
The law to restrict the opening hours of shops on Sunday may be modified in the autumn – said Harrach Péter, representative of the Fidesz-KDNP in the Monday issue of...
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