Market News
Consumers like and seeing the digital billboards totally in the US
Date: 2008-03-05 00:00:00
According to a study from Arbitron US, the digital billboards are getting high marks from consumers. The majority of digital billboard viewers found the new signs to be attractive, and...
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To Shop via Internet is Trendy
Date: 2008-03-04 00:00:00
According to Szonda Ipsos research 20% of Hungarian internet users buy something via internet in 2007. Every fifth Hungarian adult visit one of the researched auction, on-line and price and...
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Hungary manufacturing PMI fall 6 percentage
Date: 2008-03-04 00:00:00
Following a leap in January, Hungary's purchasing manager index plummeted to 50.6 points in February. The Hungarian Association of Logistics, Purchasing and Inventory Management (HALPIM), the publisher of the...
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Acting in concert against forgery can decrease the black economy
Date: 2008-03-04 00:00:00
The new founded organisation's first assigment is to build a concentrated database. The Hungarian Corporation Against Forgery has a HUF 75 million budget for this year, members are six ministries,...
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Coffee prises on 10 years top
Date: 2008-03-03 00:00:00
Prises must be grow in Hungary too, Sara Lee started to increase in February, Tchibo only in summer. According to ACNielsen last year 26.7 million kilos coffee was sold in...
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From June only from Hungarian Fruits and only in Hungary can make Palinka
Date: 2008-03-03 00:00:00
The Hungarian Parliament talk about Palinka Regulation in March. According to the new laws proceed can be started against who abuses with the Hungaricum's name. The new regulation – starts...
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No tumult at cash desks
Date: 2008-03-03 00:00:00
According to communique of Hungarian Trade Association customers and cashiers succesful resolved the first day of roundings. Gyorgy Vamos, president of the assotiation said, no fights, loud bickerings destroyed the...
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Britain preffers not the complete ban
Date: 2008-03-03 00:00:00
Shops could be forced by law to charge for handing out plastic bags unless they agree to impose the fees voluntarily, the Prime Minister Gordon Brown warned in a hard-hitting...
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Administration of liquidation started at one of M.E.G.A Trade Companies
Date: 2008-03-03 00:00:00
The company group's Dis Kereskedelemi Kft. was famous after relabeling action in 2006. As known at company's plant in Budaors more thousands kilos of food was relabeld in 2006. When...
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Economic growth in Hungary only in H2
Date: 2008-03-03 00:00:00
According to a GKI 's forecast elaborated in co-operation with Erste Bank Hungary's economy will eventually get out of the slump it fell into in 2007. Following a huge downturn...
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The economic confidence in the euro zone sank to a two-year low
Date: 2008-03-03 00:00:00
The economic sentiment indicator in the euro zone, which has been on a downward path since mid-2007, stood at 100.1 in February, down by 1.6 points from that in January....
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Hungary's industrial PPI accelerates to 3% m/m, 4.3% yr/yr in Jan
Date: 2008-03-03 00:00:00
Hungary's industrial producer price inflation ticked up to 3.0% month on month in January from 0.4% in Dec 2007, and rose 4.3% year on year against an 1.6% growth in...
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Older people open to innovation as well
Date: 2008-02-29 08:00:00
According to a qualitative survey by Nielsen, the over 49 age group spends more than it used to at a younger age. They are open to new FMCG products targeted...
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True innovation brings profit and distinction
Date: 2008-02-29 08:00:00
Two-thirds of German households are open to buying new products for trial and 83 per cent of Nielsen clients in Germany list innovation among their top three priorities. Innovation is...
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How to prepare for inspections:
Date: 2008-02-29 08:00:00
• set up a chain of communication • prepare internal regulations to be followed in case of inspection or research • group data and documents, store documents protected by law...
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Youthful consumption
Date: 2008-02-29 08:00:00
According to the findings of a Nielsen survey conducted in 42 countries, the general attitude of society becoming more “youthful” has an effect on consumption. For example, people in their...
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Hungarians record holders in low cholesterol oil
Date: 2008-02-29 08:00:00
According to an online survey by Nielsen, iodised salt is the most popular among functional food products intended to make us healthier, in Hungary. Reduced cholesterol cooking oil/margarine is in...
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Fresh, expensive, French
Date: 2008-02-29 08:00:00
Hungarians never stay neutral when the French are the subject of the discussion. While their wealth of cultural heritage is generally admired, their chauvinistic arrogance and refusal to speak foreign...
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The life over 50
Date: 2008-02-29 08:00:00
According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...
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Health conquering shelves
Date: 2008-02-29 08:00:00
Olive oil, sport and energy drinks, cereals and corn flakes are the most dynamically growing food categories, with annual expansion of 50 per cent. Healthy food has become one of...
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Ten per cent plus within a year
Date: 2008-02-29 08:00:00
Mystery Shopping is the most effective method of surveying customer satisfaction. The practice of test shopping has been in use for a long time in Western Europe, but it is...
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To be portioned ham is getting more popular again
Date: 2008-02-29 08:00:00
Retail sales of ham in terms of quantity dropped by 5 per cent last year. The 5 per cent increase in terms of value was the result of rising consumer...
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Older people as well
Date: 2008-02-29 08:00:00
According to Ottilia Dörnyei, director of GfK Hungária, a slow shift is detectable in consumption habits towards healthy food. Young families with small children and women over 50 are the...
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Good old regions…
Date: 2008-02-29 08:00:00
Retail audits had been and still are essential tools for measuring distribution and evaluating OSS figures. Large sales organisations can obtain an increasing amount of information from their sales networks...
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Reliable quality hams for Easter
Date: 2008-02-29 08:00:00
It seems that the last Easter season has been a quite successful one for manufacturers of branded hams. The 2007 Easter campaign by the Association of the Meat Industry communicating...
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Rapidly growing assortment of bio products
Date: 2008-02-29 08:00:00
A bio-revolution is sweeping through Europe, producing double digit growth. Expansion is less dynamic in Hungary but still notable. Though the popularity of bio products is growing everywhere, they are...
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Great demand for regional data from Nielsen
Date: 2008-02-29 08:00:00
Regional data about retail sales is becoming increasingly important. 80 per cent of Nielsen clients receive standard regional data about five major regions as a basic service. Demand for specialised...
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Eggs from milk chocolate are the most popular
Date: 2008-02-29 08:00:00
Retail sales of Easter sweets dropped by 9 per cent in terms of quantity last year. Total sales amounted to HUF 22.5 billion in 2007. Sales continue to be concentrated...
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Products telling stories
Date: 2008-02-29 08:00:00
According to Judit Csányi, managing director of KIDZ-Entertainment Hungary, it is best to select a cartoon character for promoting a product who will not only be accepted by children but...
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