Events

Obstacles for pork

Romania and Bulgaria have been allowed to join the EU on condition that they prevent any livestock leaving their territory which may be infected with the virus causing swine fever....

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The age of paper-free administration is near

E-commerce in the case of FMCG companies means digitalisation of the activities which belong to the core business – says János Springel, leading consultant of T-Systems. In addition to old...

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What will be on the blacklist?

Hungarian legislation related to the adaptation of EU principles regarding unfair trade practices, will be published before 11. June this year. Some marketing campaigns will automatically result in a fine...

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Delayed effect

The accession of the two new EU member countries will probably have an effect on the retail trade of food in Hungary, but this effect is likely to be a...

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Labelled chips

Should we stick to the old magnetic code, or should we change to the smarter RFID? According to experts, we should wait. At the Football World Cup held in Germany,...

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Misleading unless considered carefull

Examples of trade practices regarded as unfair and misleading: – Claiming wrongfully, that the retailer is a signatory of the Code of Conduct. – Using a certificate of quality or...

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Early birds are there

Romania might not only be a market and a supplier of cheap products for Hungary. A number of Hungarian enterprises are already present in Romania. For example, ABO group have...

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Virtual marketplaces

Web sites which help businesses to make business electronically exist on the Internet. The operators of Agrágkapu introduced e-commerce into a field that is very remote from the IT scene....

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It’s easier together

Take two well known brands which complement each other. Mix sales and marketing experience with a shooting star from a developing category and you get the SIÓ-ECKES-Szentkirályi recipe. Take two...

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Everybody is opening

Competition for the Romanian food market is tough. Most of retail trade still takes place in traditional, small stores, but modern stores are spreading quickly. The volume of retail trade...

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Shopping from the armchair

According to an estimate by GKI Zrt., the volume of retail trade via Internet has reached HUF 12 billion in 2004, exceeded HUF 19 billion in 2005 and was between...

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Tea- experience to let us know what we like!

Some nice, tea sommelier ladies tried to catch my attention in mid-October, when we still believed that winter was coming. They succeeded and I was soon heading towards the cash...

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Improving position for ham in an expanding market

According to Nielsen, some growth was detectable in the retail trade of cooked/smoked meat. The combined market share of the three seasonal Easter product categories increased by half a per...

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Civilised people like mineral water

Practically all groups of Hungarian society drink mineral water. According to data from the joint Product Media Index of GfK Hungária and Szonda Ipsos, three-quarters of Hungarian households buy mineral...

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Prices, strategies, consumers

Several factors can effect the profitability of a brand. Pricing is in the focus of brand strategy, which means we should understand how consumers interpret prices. The Shopper Trends survey...

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Ham: full of opportunities

Among meat products, ham is the category probably offering the most opportunities. Sales are rising every year, and manufacturers have come up with successful innovations. And there is always Easter....

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Convenience – the world we live in

Pizzas that can be prepared in micro wave ovens are no longer the only stars. Since time is money, it is no surprise that convenience products are frequently used even...

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Record breaking exhibition

The assortment of fruits and vegetables kept by stores is playing an increasingly important role in the competition for customers. This fact was reflected by the Fruit Logistica exhibition held...

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Biggest price increase for potato chips

Retail sales of snacks grew by 8 per cent last year compared to the previous year and exceeded HUF 33 billion. ACNielsen has registered a 6 per cent increase in...

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Young people like frozen pizzas

37 per cent of Hungarians consume instant soups, the most popular category among instant foods. Snacks and frozen pizzas are also popular, while only 6 per cent of the adult...

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Record size Hungarian stand in Berlin

FVM AMC Kht. has acquired the biggest ever exhibition area (180 square metres) for 11 Hungarian exhibitors at the Fruit Logistica exhibition. 50 per cent of the expenses like rent,...

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A few innovators and a lot of followers

The invasion of private labels and no name products following our accession to the EU, certainly pose a challenge for the manufacturers of salty snacks. The first results of renewed...

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Branded paper ware for individualists

Many companies specialise in paper products for the HoReCa sector. FOREST-TREND Kft. is one them.Of course, FOREST-TREND Kft. can help in designing products which are becoming increasingly popular. According to...

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25 Hungarian companies in Moscow

25 Hungarian companies with five individual and 20 collective exhibitors among them, attended the Prodexpo exhibition held in Moscow between 12-16. February....

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Brushing teeth more frequently

One of the signs of the spreading of health-consciousness is that more toothpaste and toothbrushes were sold last year than a year earlier. This was one of the findings of...

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Winners are the biggest users of paper towels

According to data from the joint data base of GfK Hungária and Szonda Ipsos, the Product Media Index (PMX), one out of two Hungarian households use paper napkins and towels....

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Big issues of the future at Grüne Woche

The largest agricultural food exhibition in the world was referred to as the “most prestigeus ever” by the representative of the organiser, Messe Berlin at the opening ceremony, attended by...

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More teeth to whiten

Even whiter teeth, with electric toothbrushes is the trend for the toothpaste and toothbrush market. The big categories in mouth care are only developing very slowly, since Hungarian mouth care...

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Wellness resorts becoming more popular

The number of nights spent by guests in commercial places of accommodation fell by 3,5 per cent last year. According to a report by KSH, total income in the sector...

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Austrian export-import balance positive for the first time

Austria exported more food than it imported for the first time, last year. Austrian food sales to Hungary grew by 22 per cent last year, while Hungarian export to Austria...

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