Events

There is no ceasefire between the stores and the suppliers
Date: 2010-05-21 00:02:32

Next week, the suppliers will make a statement against those food retail chains, that are most violate the unfair trading practices law. The two major problems with the food retail...

Széchenyi Card: 7.6 billion debt, from 750 billion
Date: 2010-05-21 00:01:20

The Hungarian companies has reached 750 billion HUF credit line through the Széchenyi card system. Currently 1600 companies are on the black list, but the bankruptcy rate is relatively low.The...

Hungary's competitiveness has improved
Date: 2010-05-21 00:01:15

Hungary improved from last year’s 45th place to the 42nd in IMD’s 2010 competitiveness rankings – reports the Swiss IMD, the world's leading business school. According to the latest ranking;...

The Ifo-index shows an improvement the global economic sentiment
Date: 2010-05-21 00:00:40

The global economic sentiment index of the German IFO Institute for Economic Research improved further. The index of the second quarter rose to 104.1 points, from the former 99.5 points...

The European Parliament does not support meet glueing
Date: 2010-05-21 00:00:10

The European Parliament vetoed the European Commission's decision, which made it possible to use the thrombin enzyme as food additive. The thrombin was used to glue the meet parts that...

Increasingly conscious decisions by shoppers
Date: 2010-05-20 08:00:00

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

A stable yoghurt market with strong manufacturer brands
Date: 2010-05-20 08:00:00

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

Down on your knees or standing up?
Date: 2010-05-20 08:00:00

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

Television advertising campaigns’ reach can now be measured electronically
Date: 2010-05-20 08:00:00

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

Yoghurt drinks are coming up
Date: 2010-05-20 08:00:00

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

Private life made public
Date: 2010-05-20 08:00:00

While shopping, customers can now use their smartphones to compare prices with prices offered by other shops. Shopkick, a recently established California enterprise uses the phones’ location-sensing abilities to send...

‘It is ending precisely now…’ (Part 2)
Date: 2010-05-20 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

Households spent less on yoghurt last year
Date: 2010-05-20 08:00:00

Last year 86 percent of households bought yoghurt – shows ConsumerScan by GfK Hungária. As for fruit yoghurts, 81 percent of consumers bought one flavour or another, so sales remained...

The fourth screen
Date: 2010-05-20 08:00:00

It caused a lot of excitement when in Nielsen’s first quarterly report the company audited the efficiency of programmes and ads in so-called 4th-screen broadcasts – these run on displays...

Interpack 2011 is very popular among prospective exhibitors
Date: 2010-05-20 08:00:00

Two years ago the participants of the trade fair filled all 19 exhibition halls and now future participants are booking exhibiting space with the same swiftness. In 2011, Interpack will...

Net wages escalated by ten percent
Date: 2010-05-20 08:00:00

At enterprises employing a minimum of 5 people and at budgetary institutions, gross average wages were 3.7 percent higher and net average wages improved by 10.3 percent in the first...

Ice cream sales by shops took a favourable turn
Date: 2010-05-20 08:00:00

Ice cream managed to better its market position: according to the Nielsen Retail Index retail turnover increased in terms of both value – by 3 percent, reaching HUF 18 billion...

Category identifying placement
Date: 2010-05-20 08:00:00

Energy drink category is a dynamically expanding one, which has been growing by two-digit numbers for years. Balázs Ruip, Red Bull Hungária Kft.’s trade marketing manager told our magazine that...

Coffee in a hundred different ways
Date: 2010-05-20 08:00:00

On 23-25 April, Magyar Kávétársaság Kft. organised the Marvellous Coffee trade fair. Bravos, Pellini, Mauro, Musetti, SaraLee, Semiramis, Pasco and Nestle were all present. The event’s objective was to facilitate...

Coded price-hunting with iPhone
Date: 2010-05-20 08:00:00

Árukereső.hu, Hungary’s most popular price comparison site introduced a useful application for iPhone. By using the iPhone camera to read products’ barcodes in-store, the application finds the best on-line price...

Unemployment hits a peak
Date: 2010-05-20 08:00:00

Unemployment hit a 16-year peak in December 2009-February 2010: KSH measured the unemployment rate to be 11.4 percent, with 3,726,000 people being employed and 479,000 unemployed in the 15-74 age...

Ice cream experiences from branded products
Date: 2010-05-20 08:00:00

It seems like the crisis does not affect ice cream sales – Nielsen reported improvement. If we look behind the trend, we can see that private labels are slowly expanding...

They are the best in promotion
Date: 2010-05-20 08:00:00

Trade magazin, in cooperation with Nielsen and with support from POPAI Hungary and Trade Marketing Club organised its promotion competition. Manufacturers and promotion agencies competed in 5 categories (food, drink,...

Firsthand market research
Date: 2010-05-20 08:00:00

Firsthand market research data’ was the title of Trade Marketing Club’s meeting on 15 April in the BKIK headquarters. Leading experts from GfK, Nielsen and Ipsos analysed the past year...

The most frequent places for buying certain categories
Date: 2010-05-20 08:00:00

Hyper- and supermarkets are the most frequent places for buying categories such as carbonated soft drinks, mineral water, beer, household cleaners and chocolate – states Nielsen ShopperTrends....

Food prices stepped on the brake
Date: 2010-05-20 08:00:00

In March 2010, the monthly average consumer price increase was 0.7 percent, but compared with March 2009 prices were up by 5.9 percent On average, prices were 6 percent higher...

Larger packaging units experienced a bigger decline
Date: 2010-05-20 08:00:00

Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6...

Hungarian delegation in Paris
Date: 2010-05-20 08:00:00

Five people represented POPAI Hungary at the Marketing at Retail Show in Paris, where 215 stands received 15,800 visitors; there were 300 entries for the POPAI Awards – the results...

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme
Date: 2010-05-20 08:00:00

Syngenta and the Hungarian Food Bank Association launched their Food Avalanche programme for the 3rd time in February 2010. There were 26 applications and 9 winners were announced. Municipalities and...

Industrial prices decreased
Date: 2010-05-20 08:00:00

lthough in February 2010 industrial export prices were 0.9 percent higher than in the previous month, they were 5.4 percent lower in comparison with February 2009. Prices in the food...

Oldal

/ 1654

Events

There is no ceasefire between the stores and the suppliers Date: 2010-05-21 00:02:32

Széchenyi Card: 7.6 billion debt, from 750 billion Date: 2010-05-21 00:01:20

Hungary's competitiveness has improved Date: 2010-05-21 00:01:15

The Ifo-index shows an improvement the global economic sentiment Date: 2010-05-21 00:00:40

The European Parliament does not support meet glueing Date: 2010-05-21 00:00:10

Increasingly conscious decisions by shoppers Date: 2010-05-20 08:00:00

A stable yoghurt market with strong manufacturer brands Date: 2010-05-20 08:00:00

Down on your knees or standing up? Date: 2010-05-20 08:00:00

Television advertising campaigns’ reach can now be measured electronically Date: 2010-05-20 08:00:00

Yoghurt drinks are coming up Date: 2010-05-20 08:00:00

Private life made public Date: 2010-05-20 08:00:00

‘It is ending precisely now…’ (Part 2) Date: 2010-05-20 08:00:00

Households spent less on yoghurt last year Date: 2010-05-20 08:00:00

The fourth screen Date: 2010-05-20 08:00:00

Interpack 2011 is very popular among prospective exhibitors Date: 2010-05-20 08:00:00

Net wages escalated by ten percent Date: 2010-05-20 08:00:00

Ice cream sales by shops took a favourable turn Date: 2010-05-20 08:00:00

Category identifying placement Date: 2010-05-20 08:00:00

Coffee in a hundred different ways Date: 2010-05-20 08:00:00

Coded price-hunting with iPhone Date: 2010-05-20 08:00:00

Unemployment hits a peak Date: 2010-05-20 08:00:00

Ice cream experiences from branded products Date: 2010-05-20 08:00:00

They are the best in promotion Date: 2010-05-20 08:00:00

Firsthand market research Date: 2010-05-20 08:00:00

The most frequent places for buying certain categories Date: 2010-05-20 08:00:00

Food prices stepped on the brake Date: 2010-05-20 08:00:00

Larger packaging units experienced a bigger decline Date: 2010-05-20 08:00:00

Hungarian delegation in Paris Date: 2010-05-20 08:00:00

‘Fishing net instead of fish!’ – a new element in the Food Avalanche programme Date: 2010-05-20 08:00:00

Industrial prices decreased Date: 2010-05-20 08:00:00

Loading, Please Wait!