Market News
Digital customer relations
Date: 2008-05-21 08:00:00
In what way can an IT service provider, an agricultural holding and a financing company be similar? Well, they all use the Microsoft Dynamics CRM system. Experts from Microsoft Magyarország...
Read more
How to avoid fines?
Date: 2008-05-21 08:00:00
Voluntarily undertaking obligations – applied in several cases last year – allows companies subjected to legal action to escape fines by terminating or amending objectionable behaviour and practices. This is...
Read more
Time for exciting flavours
Date: 2008-05-21 08:00:00
The increasing popularity of barbecue parties has a positive effect on the sales of mixed spices. Further growth is dependent on more special, exotic flavours. “Magyarosch” cuisine relying on pepper...
Read more
IT in control
Date: 2008-05-21 08:00:00
There comes a moment in the life of FMCG companies when they can no longer function relying solely on human resources. This is when they need a management, or logistic...
Read more
Best practice
Date: 2008-05-21 08:00:00
One of the companies from the market of hot beverages was targeted by GVH as a result of a campaign where points had to be collected by customers. Upon being...
Read more
Discount store doing well
Date: 2008-05-21 08:00:00
According to data from the ConsumerScan of GfK Hungária, Hungarian households buy spices primarily in discount stores and hyper markets. The majority of households buy spices on a regular basis,...
Read more
Preston TradeCenter: instant in-store data
Date: 2008-05-21 08:00:00
Market data is increasingly important for the FMCG sector. Accurate and fresh in-store data is needed. However, few manufacturer actually have an accurate picture of their in-store presence regarding specific...
Read more
One more year?
Date: 2008-05-21 08:00:00
A year ago, we wrote that Hungarian legislation on adopting the guidelines about unfair trade practices accepted by the EU Commission in 2005, is to be passed by 11. June...
Read more
Added value for syrups as well
Date: 2008-05-21 08:00:00
According to manufacturers, the sales of syrups are slowly shrinking. A vacuum has been created in the market by the disappearance of Szobi, one of the largest manufacturers. – Demand...
Read more
Industry above inflation
Date: 2008-05-21 08:00:00
Domestic industrial prices were up by 10.8 per cent in March compared to March 2007, and by 0.8 per cent compared to February. Industrial export prices were 0.3 lower on...
Read more
Martinique: dream world full of controversy
Date: 2008-05-21 08:00:00
Martinique, an overseas territory of France is 7,000 kilometres from Budapest. The beaches are beautiful, the vegetation is lush, but we cannot fail to notice the many controversies. Martinique is...
Read more
Double digit growth for dish washing tablets
Date: 2008-05-21 08:00:00
According to the Nielsen Retail Index, demand for dish washing tablets is growing as the use of dish washers becomes increasingly common. While the segment of dish washing liquids is...
Read more
Dynamism is Slovakia and Lithuania
Date: 2008-05-21 08:00:00
According to an Eurostat estimate, retail sales expanded in the 27 EU states by 2 per cent on average in February. Slovakia and Lithuania produced the fastest growth, while sales...
Read more
Charles Fishman: The Wal-Mart Effect
Date: 2008-05-21 08:00:00
It was not easy for me to review a book about Wal-Mart, as though I am quite familiar with European retail, I don’t know much about the American retail business....
Read more
To dissolve and to protect
Date: 2008-05-21 08:00:00
The increase in the number of households which use a dish washer is an important factor in the growth of the detergent market. Demand for dish washing liquids is also...
Read more
Different lands, different trends in swine
Date: 2008-05-21 08:00:00
Global trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the Market and Price Information System of AKI and KSH...
Read more
Igitur ad astra… it all began with the white Astras!
Date: 2008-05-21 08:00:00
How should we choose? We calculate costs. Fringe benefit or tool? It all began with the white Astras and continued with APEH inspections. Financing is also different nowadays. Leasing or...
Read more
Chicken in the grey zone
Date: 2008-05-21 08:00:00
Though the price of Hungarian poultry is rising, the sector is in danger. Prices might rise by as much as 30-40 per cent in the next two years, which might...
Read more
Dish washing liquids for sensitive skin increasingly popular
Date: 2008-05-21 08:00:00
According to data from the ConsumerScan of Gfk Hungária, an average Hungarian household consumes 4.4 litres of dish washing liquid per year. Sales dropped in terms of quantity last year....
Read more
Consumer expectations deteriorating
Date: 2008-05-21 08:00:00
Consumer expectations showed detectable deterioration in March, while business expectations were also somewhat more pessimistic than before, according to a survey by GKI: Within the competitive sphere, expectations of the...
Read more
Considerations in choosing a fleet of passenger cars
Date: 2008-05-21 08:00:00
It takes a lot of careful thinking to choose the best vehicles for use as company cars. Essential conditions need to be given priority and those which are desirable, but...
Read more
Turkey days in Debrecen
Date: 2008-05-21 08:00:00
The Debrecen Turkey day are to be held for the sixth time on 6-7. June. Competitions for professional and amateur cooks, waiters, and confectioners will be included in the program....
Read more
More sun lotions sold in warmer climate
Date: 2008-05-21 08:00:00
Demand for sun lotions is growing as a result of climate change. According to data from the Key Account Index of Nielsen, retail sales have expanded by 12 per cent...
Read more
Prices of agricultural products up by a third
Date: 2008-05-21 08:00:00
The prices of agricultural products were up by 33.9 per cent on average in February 2008, compared to February 2007. The prices of plant products were up by 46.9, while...
Read more
When customers ask for time
Date: 2008-05-21 08:00:00
This is the sixth occasion that we discuss the role of specific categories in specific retail units. This time, we’ll take a look at convenience products, which generally account for...
Read more
New section established by agencies
Date: 2008-05-21 08:00:00
Trough the Line (TTL) is the name of the new section established within the Hungarian Advertising Association by László Vekkel (HPS Group), Zsolt Urbán (HD Group) and Tamás Tóth (Special...
Read more
Spending on safe sunbathing
Date: 2008-05-21 08:00:00
Choosing the right sun lotion is extremely important and people are willing to pay more for sunbathing in safety than before. Unlike other cosmetic categories, the sales of more expensive...
Read more
Food industry lagging behind
Date: 2008-05-21 08:00:00
Industrial production rose by 9.8 per cent in the February 2007 – February 2008 period. Industrial export was up by 15.5 per cent in February 2008, compared to the previous...
Read more
Modelling: reduces risk, boosts chances of success
Date: 2008-05-21 08:00:00
How many customers am I going to lose by raising my price? How will a reduction in my competitor’s price effect my sales? Which promotional tool generates the biggest sales?...
Read more
Largest Marché opening in Austria
Date: 2008-05-21 08:00:00
Marché Schwechat was opened at the end of April, on the Vienna external ring. Construction work has taken 14 months and cost EUR 3,5 billion. This facility is the largest...
Read more