Events
Vonalkód Rendszerház at this year’s Industria
Date: 2008-06-27 08:00:00
Vonalkód Rendszerház Kft, a leading player in the Hungarian automatic identification technology market presented its latest innovations at this year’s Industria exhibition. In 2008, they became the official distributors of...
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Aperitif a la française celebrating its fifth birthday
Date: 2008-06-27 08:00:00
The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...
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Private labels playing growing role
Date: 2008-06-27 08:00:00
According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...
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Széchenyi Card 2 launched
Date: 2008-06-27 08:00:00
The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...
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An efficient foreign legion
Date: 2008-06-27 08:00:00
Many people believe that the only purpose of import is to flood our stores with cheap products. However, appropriate quality products are often simply not available in the domestic market....
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Traditional stores till strong in Poland
Date: 2008-06-27 08:00:00
Though the number of hyper markets is growing in Poland, their market share is shrinking. At the same time, supermarkets and discount stores have increased their market share. Traditional stores...
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Bottled responsibility
Date: 2008-06-27 08:00:00
Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...
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Adapting to local conditions
Date: 2008-06-27 08:00:00
According to an analysis prepared by the Budapest Chamber of Commerce and industry (BKIK) last year, the general marketing of multinational companies is prevalent in Hungary. Advertisements lack local features...
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Where is the Hungarian retail sector heading?
Date: 2008-06-27 08:00:00
A study has been prepared about the future prospects of the Hungarian retail sector by the consultants of PricewaterhouseCoopers and the students of Corvinus University. It is foreseen as a...
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Agricultural Marketing Centre programs for August
Date: 2008-06-27 08:00:00
The Agricultural Marketing Centre is offering exhibitors an opportunity to appear on its collective stand at the following events in August: Szentlőrinci Gazdanapok: This event is to be held for...
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Naturalisation of brands: say and spell
Date: 2008-06-27 08:00:00
Empty Coca-Cola bottles with the letters in Cyrillic have become collectors’ items, as only bottles with Latin letters are available today. Collectors should now go to China or Korea. Foreign...
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Deutschland, Deutschland über alles!
Date: 2008-06-27 08:00:00
It is no wonder that German retailers are preparing enthusiastically for the European Cup, as the success of the World Cup held two years ago surpassed all expectations. Rewe for...
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AMC waiting for applications for Excellent Hungarian Food trademark
Date: 2008-06-27 08:00:00
AMC is waiting for applications for the Excellent Hungarian Food trademark. The required documentation can be obtained from AMC, or downloaded from the www.amc.hu web site. AMC offers companies qualifying...
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Are we good, or are we well?
Date: 2008-06-27 08:00:00
There is a lot of resemblance between business and competitive sport. Results can be measured objectively in both. You can tell right away who is successful and who isn’t. Another...
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Food sector waiting for reforms
Date: 2008-06-27 08:00:00
Well-known experts of the food business, including József Gráf. Minister of Agriculture and Rural development and Péter Futó, chairman of Futureal Holding and of the National Association of Industrialists and...
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Price of swine also rising
Date: 2008-06-27 08:00:00
Trends in the world markets of meat and poultry are monitored regularly by the Agricultural Business Research Institute (AKI). Data from the Market Price Information System (PÁIR) of KSH and...
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Night of placements
Date: 2008-06-27 08:00:00
An interesting night event was held by the Hungarian section of POPAI in Interspar Eurocenter, on 2. June. The event served as a training exercise for experts of POS promotional...
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Absurdistan
Date: 2008-06-27 08:00:00
The condition of the economy and the urgent need for a tax reform has been on the public agenda for years. The atmosphere at the second Business Dinner was quite...
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Energy drinks still going strong
Date: 2008-06-27 08:00:00
Retail sales of energy and sport drinks totalled HUF 8,3 billion in 2007. This category is among those producing the biggest expansion. Retail sales increased by 60 per cent in...
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Little change in the tourist package
Date: 2008-06-27 08:00:00
According to KSH data, shopping accounted for over half of the amount spent by visitors coming to Hungary for only one day in the first quarter of 2008. Accommodation and...
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Product for the occasion
Date: 2008-06-27 08:00:00
One of the key words in retail is “occasion”. The nature of the product to be purchased often determines which store is visited by the customer. Occasions like Christmas, seasons...
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Food as an investment
Date: 2008-06-27 08:00:00
Even expensive fuel is cheaper than cooking oil today. This is another argument for people who believe that food has become a strategic commodity. Strategic commodities deserve special attention as...
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Energy replenishment an everyday need
Date: 2008-06-27 08:00:00
Apart form a general boom in the market of energy drinks, quality is becoming increasingly preferred. The expansion of private labels has slowed down and though the position of tutti-frutti...
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Real incomes rising in competitive sector
Date: 2008-06-27 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt prepared with the cooperation of Erste Bank, data from the first quarter of the year seems to confirm expectations that economic growth...
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Packaging in three steps – part 2: The letter
Date: 2008-06-27 08:00:00
This is something we had to learn. We had about 5,000 years to learn. Even private labels have developed typographic characteristics specific to their category now, which is good if...
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Dramatic deterioration in payment morale
Date: 2008-06-27 08:00:00
According to data from Coface, a dramatic deterioration took place in payment morale in the first four months of 2008. The number of non-payments increased by 45 per cent compared...
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Most popular biscuits: sweet and smooth
Date: 2008-06-27 08:00:00
Sweet biscuits have become increasingly popular in recent years. Retail sales increased by 11 per cent in terms of value in the April 2007-March 2008 period, compared to the previous...
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Fewer visitors in transit
Date: 2008-06-27 08:00:00
The number of visitors staying for only one day was 3 per cent down in the first quarter of 2008, compared to the same period in 2007. The number of...
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Increasing promotional spending in the US
Date: 2008-06-27 08:00:00
According to a Nielsen survey conducted in the US, an increasing number of manufacturing enterprises use promotions. Both manufacturers and retailers want promotions to be effective. Both sides regard a...
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